After plunging 40%, is Snap stock a no-brainer buy? 

Snap stock fell around 40% yesterday, due to an update saying it would miss Q2 revenue and profit expectations. Is now a great time to buy?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Burst your bubble thumbtack and balloon background

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Yesterday, Snap (NYSE: SNAP) recorded one of its worst days as a public company, with its share price dropping around 40% as I write. This was after a note to employees said the company is likely to miss both revenue and adjusted EBITDA expectations for the second quarter of 2022 due to macroeconomic headwinds. But after falling nearly 80% over the past year, is Snap stock now far too cheap? 

Updated guidance

The fact that Snap has had to reduce expectations for Q2 is extremely disappointing. This is especially the case since the guidance for the quarter didn’t seem overly optimistic either. Indeed, revenue growth was ‘only’ expected to reach around 20%, while at the low end, adjusted EBITDA was expected to be at break-even. Now, after the guidance change, it’s expected that Snap will report negative adjusted EBITDA and moderate revenue growth below 20%. For a growth stock trading at a price-to-sales ratio of around 5, this is extremely disappointing. 

There are also fears that the macroeconomic environment is likely to stay depressed for a significant amount of time. Indeed, with the dreadful war in Ukraine no nearer to a ceasefire, inflation is showing no signs of slowing down. As companies around the world attempt to cut costs to deal with this, advertising may, therefore, slow down further. As Snap relies on advertising for revenues, this is a factor that could see its stock plummet further in upcoming trading updates. 

What positives are there? 

So far, the news around Snap seems extremely negative. However, there are also some factors that could see the stock doing better over the next year or so. For example, as stated by the company in the recent update, the Snapchat “community continues to grow, and [it] continues to see strong engagement”. It also stated that there are significant opportunities to grow average revenue per user over the long term. These factors may assist the company in overcoming the macroeconomic headwinds, to help boost growth in the long term. 

Further, after the recent 40% decline, Snap is trading at historically cheap levels. For example, even though a price-to-sales (P/S) ratio of around 5 is by no means low, last year Snap had a P/S of over 50. Further, over the past three years, the lowest the company’s P/S ratio has sunk to was around 8. For some, this may indicate that now is a great time to buy the stock on the dip. 

What am I doing about Snap stock? 

I’m not too convinced about this positive viewpoint. Although Snap is trading at a historically low valuation, considering its declining growth, I still believe that it’s too expensive. Indeed, other companies that have similar P/S ratio include MercadoLibre and Sea Ltd. Albeit within a different sector to Snap, these firms are still seeing revenue growth of over 50%. Therefore, due to the social media firm’s high valuation, alongside its inability to make a sustained profit, I’m staying away from the stock.

Stuart Blair owns shares in MercadoLibre and Sea Limited. The Motley Fool UK has recommended MercadoLibre and Sea Limited. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »