Shares that should do well as inflation takes off

Inflation is expected to soar to 5% and while it is traditionally seen as not being good for shares, I think these two companies could thrive.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There have been warnings of UK inflation heading to 5%. When the source of that warning is the Bank of England’s chief economist I think it’s worth taking note of.

Yet for long-term investors, there’s likely not too much to worry about, and the recovery in the FTSE 100 recently shows others presumably agree. I think these two shares should do well long term and through any inflationary period. 

A potential winner from inflation

One of the most likely beneficiaries of any interest rate rise to combat inflation would be banks. I’ve previously owned Lloyds Banking Group (LSE: LLOY) shares and I like the bank. The share price has done well so far this year as part of the recovery from the pandemic, but also I suspect because of expectations that interest rates may rise. Yet I don’t think it’s necessarily too late to invest because Lloyds shares are still well down on pre-pandemic levels.

The UK bank could potentially see an increase in bad loans if insolvencies pick up and household finances come under pressure from inflation and rising energy costs. Lloyds is very reliant on the UK economy. It doesn’t have the diversification of income of a bank like Barclays which also does investment banking. Therefore, if the UK economy falters, Lloyds shares could well struggle. 

However, the dividend potential is attractive. My colleague Rupert recently explained how Lloyds could soon be paying a dividend yield of 8.2% on the current share price. 

A growing dividend, a share price still below pre-pandemic levels, investor preference for value shares at the moment, and an improving financial performance all combine to tempt me to buy Lloyds shares.

A faltering share

While Lloyds is arguably a value share enjoying a share price recovery, the same cannot be said for beleaguered ASOS (LSE: ASC). The ASOS share price is down about 40% over the past 12 months. Much of this seems to be investors’ expectations being too high rather than anything being fundamentally wrong with the business. It’s still, in my opinion, a high growth share.

A new management team coming in could be seen as either a risk or an opportunity. Time will tell. The new team could reenergise the business. Or they could come in and reveal a whole list of issues left behind by the outgoing management, assuming there are any. It’s not unheard of for new management teams to do this, as it lowers expectations.

Besides new management potentially ‘kitchen sinking’ with bad news, I think the biggest risk is that continued poor investor sentiment towards fast fashion brands, partly the result of environmental concerns, sees the ASOS share price fall further.

The reason why I think ASOS could be a good share to own in an inflationary environment is that it should have pricing power. Fast fashion should remain popular with millennials, and I think ASOS will be able to pass on costs to customers while keeping a lid on cost increases.

Longer term, I think the company will be a winner. With the valuation low compared to historical standards, the shares are starting to look attractive to me.

Andy Ross owns no share mentioned. The Motley Fool UK has recommended ASOS and Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s how many British American Tobacco shares it takes to earn a £1,000 monthly second income

Is an AI-resistant business with a 5.38% dividend yield a good choice for investors looking for a second income in…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1,001 Barclays shares bought 12 months ago are now worth…

Barclays shares have delivered excellent returns over the last year. But can the FTSE 100 bank keep outperforming? Royston Wild…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Get started on the stock market: 3 ‘safe’ shares for beginner UK investors to consider

Kicking off an investment portfolio on the stock market may seem like a scary prospect. Mark Hartley details a few…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

2 spectacular growth stocks to consider buying in March

Investors ignore the risks with growth stocks when things are going well. But when this changes, fixating on the dangers…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Why is the FTSE 100 suddenly beating the S&P 500?

The UK's blue-chip index has been on fire over the past couple of years, helping it catch up to the…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

This non-oil FTSE stock’s risen 4.6% in 3 days. What’s going on?

Against the backdrop of trouble in the Middle East, James Beard investigates why this FTSE 100 stock’s doing so well.…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Has a 2026 stock market crash just come a whole lot closer?

If we're in for a stock market crash, what's the best way for us to prepare, and what kinds of…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 79% in a year, this FTSE 250 stock still gets a resounding Strong Buy from analysts

This under-the-radar growth stock in the FTSE 250 has been on fire over the past 12 months. Why are City…

Read more »