Here’s what I’m doing about Boohoo shares

The online fast fashion company may be doing well, but Boohoo shares tell a different story. Here’s my view on the stock.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Risk reward ratio / risk management concept

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Boohoo (LSE: BOO) shares can be volatile. But last week, the fashion company released its full-year results. I was not surprised by the stellar numbers, especially as it has emerged as a pandemic winner. But the stock price tells a different story.

For now, I’ll continue to monitor Boohoo shares. I still have concerns over the company’s ethics and supply-chain issues. I do not think these problems have disappeared and are likely to continue to overhang the stock.

But I reckon the full-year numbers are worth analysing. So here are my thoughts.

The results

Boohoo saw a surge in sales last year. Revenue increased by 41% to £1.7bn. Profit before tax also jumped by 35% to £125m. These are impressive figures and the growth was phenomenal.

As I previously mentioned, I’m not astonished by this performance. Boohoo operates solely online and hence has been shielded from lockdown restrictions. Also, it has managed to successfully adapt its products to the desire for comfy clothes to wear at home and gym gear during the pandemic.

The outlook

The board remains bullish for the next year. It expects to deliver full-year revenue growth of 25%. If this is achieved, I’d still be impressed at a performance in high double-digits.

But I guess the pandemic sales surge will have to end at some point. I don’t expect it to carry on forever. This could hinder Boohoo shares. Even management has highlighted that “trading in the first few weeks of the financial year has been encouraging, however, the economic outlook remains uncertain”. 

And the company is “experiencing significantly elevated levels of carriage and freight costs”. This is expected to continue in the next financial year. My concern is that it may eat away at profit margins.

I think investors need to be cautious with Boohoo shares, especially as economies are starting to ease lockdown restrictions. I expect the company will be facing more competition from other store-based fast fashion retailers such as Primark that have now reopened their shops.

After a year stuck indoors, most customers are likely to socialise outdoors and visit shops. I know I’d  rather venture outside than look at a computer screen.

My concerns

That said, I still expect it to do well. But the question I ask myself is, if the company is delivering fantastic results, why is this not reflected in Boohoo shares?

Since the beginning of the year, the stock is down 6% and over the past 12 months the share price has decreased 13%. Well, I think there are worries over ethical, corporate governance and supply chain issues. I reckon  the company will continue to face scrutiny over these problems.

Boohoo has made attempts to calm investors’ nerves by reviewing its supplier list, and issuing a major sustainability strategy. But I can’t help but wonder what else is going to come out of the woodwork.

If it can sort out these problems once and for all, I reckon there is significant upside for Boohoo shares. But the firm is not in that position yet. Any flare-up of these ongoing concerns could put strain on its global expansion plans.

For now, I’m holding fire on buying Boohoo shares. But as a long-term investor, I’ll be watching the stock like a hawk.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Nadia Yaqub has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

2 FTSE 100 high dividend shares to consider in May

I'm building a list of the best FTSE 100 income shares to buy this month. Here are two I'm expecting…

Read more »

Ice cube tray filled with ice cubes and three loose ice cubes against dark wood.
Investing Articles

Just released: Share Advisor’s latest lower-risk, higher-yield recommendation [PREMIUM PICKS]

Ice ideas will usually offer a steadier flow of income and is likely to be a slower-moving but more stable…

Read more »

Investing Articles

Here’s how I’d target passive income from FTSE 250 stocks right now

Dividend stocks aren't the only ones we can use to try to build up some long-term income. No, I like…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

If I put £10k in this FTSE 100 stock, it could pay me a £1,800 second income over the next 2 years

A FTSE 100 stock is carrying a mammoth 10% dividend yield and this writer reckons it could contribute towards an…

Read more »

Investing Articles

2 UK shares I’d sell in May… if I owned them

Stephen Wright would be willing to part with a couple of UK shares – but only because others look like…

Read more »

Investing Articles

2 FTSE 250 shares investors should consider for a £1,260 passive income in 2024

Investing a lump sum in these FTSE 250 shares could yield a four-figure dividend income this year. Are they too…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

This FTSE share has grown its decade annually for over 30 years. Can it continue?

Christopher Ruane looks at a FTSE 100 share that has raised its dividend annually for decades. He likes the business,…

Read more »

Elevated view over city of London skyline
Investing Articles

Few UK shares grew their dividend by 90% in 4 years. This one did!

Among UK shares, few have the recent track record of annual dividend increases to match this one. Our writer likes…

Read more »