2 cheap UK shares I’d buy for the new bull market

I’m thinking of adding the following cheap UK shares to my stocks portfolio today. Here’s why I think they could be great bull market buys.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s too early to claim that the new bull market is upon us. But share prices across the globe have soared again as hopes over the economic recovery have improved. That doesn’t mean that value investors can’t unearth some underpriced gems, however. There remain plenty of quality cheap UK shares out there for investors like me to choose from.

Here are a couple I’m thinking of buying for my Stocks and Shares ISA.

A cheap UK share on my radar

High hopes of a strong economic recovery have turbocharged the share prices of London’s listed recruiters over the past year. Take SThree (LSE: STHR) for instance. It’s risen almost 75% in that time as hiring across its STEM (science, technology, engineering and mathematics) sectors have improved. I like this cheap UK share’s operations in niche markets, a quality I think will deliver handsome long-term growth. But the recovery in recruitment markets is in danger of flailing if the Covid-19 crisis drags on.

Fresh jobs coming out of the US has also caught my attention for the wrong reasons. The latest non-farm payrolls report showed just 266,000 new jobs created in April. This missed the predicted 1m roles and is down sharply from the 770,000 jobs created in the prior month. The US is SThree’s second-largest market behind only Germany. A further worsening of jobs news from either of these countries, whether or not related directly to the Covid-19 emergency, could see the recruiter topple following those recent heady share price gains.

That said, I think SThree looks temptingly cheap at current prices. City analysts think earnings at the recruiter will rise 38% in the current fiscal year (to November 2021).  This leaves it trading on a forward price-to-earnings growth (PEG) ratio of 0.6. Any reading below 1 suggests that a stock could be undervalued by the market. And this leaves a big margin of comfort for value investors like me who are worried that the recruiter’s immediate earnings forecasts could be blown off course. I’d happily still buy this cheap UK share for my ISA today.

Hand holding pound notes

A FTSE 100 share I’d buy

HSBC Holdings (LSE: HSBA) meanwhile offers plenty of all-round value today. Not only does the FTSE 100 bank trade on a rock-bottom forward PEG multiple of 0.1. This cheap UK share offers a mighty 4% corresponding dividend yield to boot. Compare that with the broader 3.5% prospective average which British stocks offer today.

Banking stocks are the amongst the most cyclical out there. Demand for their financial products picks up strongly when economic conditions improve. That’s why I think HSBC is a great buy for the new bull market. City analysts think earnings here will rise 141% in 2021, and I can see profits rising strongly over the long term as emerging market demand for banking services booms. Remember, though, the scale of profits growth at HSBC this year and beyond could be significantly hampered by the persistence of low interest rates by central banks.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended HSBC Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Santa Clara offices of NVIDIA
Investing Articles

£5,000 invested in Nvidia stock 6 months ago is now worth…

Nvidia stock's taking a breather at the moment. But it could be getting ready for its next move higher, says…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

I hold Lloyds. Is it madness to buy Barclays shares too?

Harvey Jones is keen to buy Barclays shares but wonders whether he's simply doubling down, given that he already holds…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

It’s time we all took a long, cold look at the Lloyds share price

The Lloyds share price has been good to Harvey Jones, making him a huge fan of the FTSE 100 bank.…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Warren Buffett didn’t retire early. But could his investing wisdom help you do so?

Warren Buffett's wisdom from decades of stock market investing is actionable even for a modest investor who simply aims to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 compelling investment ideas for a Stocks and Shares ISA in 2026

Edward Sheldon discusses some ideas to consider for a Stocks and Shares ISA and highlights a UK stock that could…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

Is this the best time to buy shares in a long time?

Earlier this week, Bill Ackman stated on X that this is the best time to buy shares in a long…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£1,000 buys 35 shares in an incredibly reliable FTSE 100 dividend stock

Despite falling 72% from their highs, shares in this FTSE 100 company have been an incredibly reliable source of dividend…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

This is what Warren Buffett has to say about passive income — and I’m listening!

While searching for new ways to earn passive income, our writer takes to heart sage advice from the Oracle of…

Read more »