Is this the best FTSE 100 company to buy right now?

This FTSE 100 company has reported a relatively prosperous 2020. I examine it as a possible 2021 ISA buy.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

sdf

Reckitt Benckiser (LSE: RB) released 2020 full-year results Wednesday. And the market appeared underwhelmed by the FTSE 100 giant. The share price picked up briefly in early trading, but it’s flat on the day, as I write. So, weak results then? Not that I can see.

In a year when so many top companies have been struggling, Reckitt Benckiser saw its revenue increase by 8.9%. With Covid-19 around, seeing hygiene products leading the way with a 15.6% surge isn’t surprising. On the negative side, the gain in revenue didn’t translate to any increase in profit. In fact, operating profit declined by 2% and the company’s adjusted earnings per share figure dropped by 6.3%.

But I see two clearly bright results, especially in such a tough economic year for most FTSE 100 companies. Reckitt Benckiser saw its free cash flow increase by 42.3%. Net debt reduced by 17% too, and I’m immediately attracted to companies whose debt is moving in the right direction these days.

Always wary of debt

I’ve always been wary of investing in companies that carry high levels of debt. In good times, debt funding can be very effective. And if a company can borrow money at good rates, and get a better return on investing it than it costs to service the debt, it can gear up its profits nicely. But the past year has hammered home the risks of carrying debt into a downturn.

Sure, the downturn has been severe. But it’s the FTSE 100 companies heading into the crisis already shouldering high debt burdens that have suffered the worst. Reckitt Benckiser does carry debt, at a bit under £9bn. But that’s only approximately 1.5 times its annual revenue, and falls easily within my comfort zone as an investor.

Coupled with the perceived benefits of Reckitt Benckiser’s products during a pandemic, its strong liquidity will surely have provided significant share price support. If we look at the price chart, RB shares climbed during the first half of 2020, while the FTSE 100 in general crashed. Since then, the RB share price has fallen back, now on a 6.3% dip over 12 months. The index, meanwhile, has recovered to a relatively modest 10.6% loss. And that leads to another lesson I think the pandemic has reinforced.

FTSE 100 divergence

When anything happens, stock markets tend to overreact. Some FTSE 100 stocks plummeted as investors dumped them. And hindsight suggests the sell-off was overdone. Similarly, the so-called flight to safety pushed up the values of some shares beyond anything sustainable. For long-term investors, an overdone market crash can provide some great buying opportunities. But my question now is, should I buy Reckitt Benckiser for my 2021 ISA?

I might well do. What I want in a Stocks and Shares ISA is a balance. Yes, I want some growth opportunities. But I also want some safety. And I think the best time to buy safe stocks is when there’s no panic and the crowds haven’t pushed them up.

Over the past five years, Reckitt Benckiser is down 9%, and that’s enough for me to put RB on my ISA candidates list. The biggest downside for me though, is the firm’s relatively low dividend yields of only around 2.7%. And, right now, there are some more attractive FTSE 100 dividend yields out there. I’ll keep watching.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Analysts have upgraded this FTSE 100 stock to Buy. What should investors do?

Associated British Foods shares have been uninspiring for some time. But is it finally time to consider buying the FTSE…

Read more »

Man changing battery on electric bicycle
Investing Articles

Prediction: in 12 months the sizzling National Grid share price could turn £10,000 into…

It's been another solid year for the National Grid share price and the dividend yield is decent too. So why…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

Up 185% in 3 years, why does the market love this FTSE 250 stock

Over the past three years, this stock has vastly outperformed the FTSE 250. Dr James Fox takes a closer look…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

Looking for growth, dividends, or value? These 3 ETFs could be smart ideas to consider

Exchange-traded funds (ETFs) provide a way for investors to spread risk without sacrificing the possibility of huge long-term returns.

Read more »

Happy couple showing relief at news
Investing Articles

Is the Rolls-Royce share price fast becoming a joke?

The FTSE 100 engineering titan has done brilliantly in recent years. But our writer wonders whether the Rolls-Royce share price…

Read more »

Middle-aged white male courier delivering boxes to young black lady
Investing Articles

Is there a ‘best age’ to start buying shares?

Christopher Ruane weighs some possible pros and cons of waiting to start buying shares for the first time, versus starting…

Read more »

piggy bank, searching with binoculars
Investing Articles

Is it time to look again at the FTSE 250’s worst performers?

Our writer considers the prospects for two of the worst-performing shares on the FTSE 250, with falls of at least…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing For Beginners

Down over 40% in the past year, I think investors should consider these value shares

Jon Smith points out two value shares that have fallen heavily over the past year but are starting to look…

Read more »