I’d use Warren Buffett’s advice to aim to beat the stock market

Following Warren Buffett’s investment strategy when buying shares could lead to higher returns than gold in the long run.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett has generally held a negative viewpoint of gold over recent decades. Some investors have sought refuge in the precious metal during periods of economic uncertainty. But he has instead purchased shares in high-quality companies when they trade at low prices.

His strategy has been hugely successful. It has easily outperformed the stock market over the long run. It could continue to do so in future.

Gold has its benefits, of course. But rather than investing money in gold while the economy currently faces a challenging near-term future, I think purchasing undervalued stocks could be a profitable move.

Stock market track record

Warren Buffett’s avoidance of gold and focus on shares may be partly due to the track record of the stock market. Even though it has experienced numerous downturns in the past, it has always recovered from them. Therefore, a strategy that seeks to buy cheap stocks and hold them in the long run has generally been a sound means of taking advantage of the market cycle.

Many investors buy gold when economic uncertainty is high. That makes sense as its defensive qualities mean that it is usually less correlated to the prospects for global GDP growth. But buying gold at such times can also mean paying a high price that limits capital growth opportunities. Furthermore, investor sentiment has always improved following even the very worst market downturns. As such, Buffett’s strategy of banking on a recovery via cheap stocks could be more profitable than buying gold ahead of a likely reduction in risk-aversion among investors.

Warren Buffett’s focus on quality

Of course, Warren Buffett does not only seek to buy cheap stocks. He focuses on the quality of a company above all else. For him, this means identifying businesses with wide economic moats. For example, this may be a unique product, strong brand loyalty or a cost base that is significantly lower than sector peers. A wide economic moat can produce higher margins, more resilient financial performance, and faster-growing profitability in the long run.

Buffett seeks to identify high-quality companies when they temporarily trade at low prices. This may be caused by economic weakness, but could also be prompted by weak industry operating conditions. Where a company has a wide economic moat, a sound strategy to overcome short-term difficulties, and the financial means to put its plan into action, Buffett has often invested.

A long-term view

A strategy that seeks to buy high-quality companies at low prices requires a long time horizon. While the economy has always returned to growth following recessions, and the stock market has made gains following every previous downturn, it can take time for these events to take place.

Warren Buffett has always had an extremely long time horizon. This provides scope for all of his purchases to recover from their short-term challenges. In doing so, they have often outperformed the wider stock market and produced returns that are significantly higher than those of gold.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking up arrow on wooden block cubes
Investing For Beginners

Up 17% this year, here’s why the FTSE 100 could do the same in 2026

Jon Smith explains why a pessimistic view of the UK economy doesn't mean the FTSE 100 will underperform, and reviews…

Read more »

Investing Articles

I asked ChatGPT if the Rolls-Royce share price is still good value and wished I hadn’t…

Like many investors, Harvey Jones is wondering whether the Rolls-Royce share price can climb even higher in 2026. So he…

Read more »

Finger pressing a car ignition button with the text 2025 start.
Investing Articles

£5,000 invested in FTSE 100 star Fresnillo at the start of 2025 is now worth…

Paul Summers shows just how much those investing in the FTSE 100 miner could have made in a year when…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Will a Bank of England interest rate cut light a rocket under this forgotten UK income stock?

Harvey Jones says this FTSE 100 income stock could get a real boost once the next interest rate cut lands.…

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Dividend Shares

Look what happened to Greggs shares after I said they were a bargain!

After a truly terrible year, Greggs shares collapsed to their 2025 low on 25 November. That very day, I said…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Dividend Shares

Will the Lloyds share price breach £1 in 2026?

After a terrific 2025, the Lloyds share price is trading at levels not seen since the global financial collapse in…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

New to investing in the stock market? Here’s how to try to beat the Martin Lewis method!

Martin Lewis is now talking about stock market investing. Index funds are great, but going beyond them can yield amazing…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

This superb passive income star now has a dividend yield of 10.4%!

This standout passive income gem now generates an annual dividend return higher than the ‘magic’ 10% figure, and consensus forecasts…

Read more »