Stock market rally: 2 FTSE 100 shares I’d buy today

The FTSE 100 is up 15% this month. It may keep rising. Here are two stocks Edward Sheldon would buy today to capitalise on further stock market gains.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

News that coronavirus vaccines have been developed has resulted in an incredible stock market rally. This month, the FTSE 100 index is up about 15%.

If the vaccines are the ‘game-changers’ they’re said to be, share prices could keep rising. With that in mind, here are two FTSE 100 stocks I’d buy for a potential market recovery.

Capitalise on the FTSE 100 recovery

One FTSE 100 stock that strikes me as an excellent recovery play is alcoholic beverages company Diageo (LSE: DGE). It’s the owner of a wide range of well-known spirits brands such as Johnnie Walker, Tanqueray, and Smirnoff.

Diageo has faced plenty of challenges this year due to the coronavirus. With pubs, bars, and restaurants across the world shut due to lockdowns, its ‘on-trade’ sales have taken a hit.

The successful roll-out of a vaccine however, would improve the company’s outlook significantly. It’s worth noting that since news of the Pfizer vaccine broke, a number of brokers, including HSBC and Jefferies, have increased their price targets for Diageo substantially.

I’ve been buying more Diageo shares for my own portfolio recently as I’ve seen the Covid-19-related share price weakness as a buying opportunity. My last purchase was around a month ago near £25. Since then, the stock has jumped about 18%. However, I still see value here. Currently, the stock remains about 17% below its 2019 highs. And the forward-looking P/E ratio of 23, while not cheap, isn’t excessive for a company with Diageo’s track record.

All things considered, I think Diageo is a good stock to buy to capitalise on a potential FTSE 100 rebound.

A stock market rally could push this stock higher

Another FTSE 100 stock that could benefit from a market rebound is St. James’s Place (LSE: STJ). It’s a wealth management company that, through a network of nearly 4,300 advisors across the UK, offers face-to-face financial advice to individuals and businesses. It earns much of its income from funds under management, meaning a stock market rally could push earnings higher.

A recent trading update from St. James’s Place was quite encouraging. Not only did the group report funds under management of a record £118.7bn, up 1.5% year-to-date, but it also said funds under management retention rate for the year was a high 96.4%.

On top of this, CEO Andrew Croft said the group is seeing an increasing demand for sound, highly-personal financial planning advice (a trend I’ve highlighted before). He also said the group remains “extremely well positioned to meet this opportunity” and to “drive further growth over time.”

STJ is forecast to generate earnings of 48.3p per share next year, which puts the stock on a forward-looking P/E ratio of about 21.9. A prospective dividend yield of around 4% is on offer. I see these metrics as attractive.

With the FTSE 100 stock still around 13% below its 2020 high, I’d buy today.

Edward Sheldon owns shares in Diageo and St. James's Place. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businesswoman calculating finances in an office
Investing Articles

How much do I need in Greggs shares to earn a £1,000 yearly passive income?

Now the Greggs share price has fallen back from earlier high valuations, it's coming into view for long-term passive income…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Next stop £15, after Rolls-Royce shares soar 10% so far in 2026?

Rolls-Royce shares more than doubled in 2025, and they're off to a cracking New Year start. Forecasters are already ramping…

Read more »

Lady taking a carton of Ben & Jerry's ice cream from a supermarket's freezer
Investing Articles

Should I buy Unilever or Magnum Ice Cream shares after the demerger?

What has happened to Unilever shares since the Magnum Ice Cream demerger? Could they be a cheap buy following the…

Read more »

Investing Articles

My battle plan for the stock market crash

Harvey Jones see nothing to fear in a stock market crash, so long as investors have a strategy to turn…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

2 top FTSE 250 trusts I’m eyeing up for my Stocks and Shares ISA

This writer wants more global diversification in his Stocks and Shares ISA. Why does this pair of FTSE 250 investment…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

What on earth’s going on with Greggs shares?

Why are Greggs shares falling as the company seemingly goes from strength to strength? Our Foolish author looks into the…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

With a P/E ratio of just 7, is this the best value stock on the FTSE 100 today?

While looking for opportunities in value stocks, James Beard uncovered one that’s trading at a historically low earnings multiple. What’s…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

3 no-brainer UK stocks to consider buying now with just £100?

These three UK stocks are among the most popular with investors right now. But is it a good idea to…

Read more »