The JD Wetherspoon share price has crashed today. Here’s what I’d do now

The JD Wetherspoon share price has crashed around 14% as the lockdown hammers revenues, but brave investors may be tempted.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The JD Wetherspoon (LSE: JDW) share price has crashed almost 14% today after the pub chain reported its first annual loss since 1984. Bluff-speaking founder Tim Martin blamed the Covid-19 lockdown. The 10pm curfew cut like-for-like sales by 15% in the first 11 weeks of the current fiscal year, with a marked slowdown towards the end of that period.

Last year’s pre-tax profit of £102m has turned into a pre-tax loss of £34m, today’s preliminary results show. Like-for-like sales fell 29.5%, with revenues down almost a third to £1.26bn. The FTSE 250 group has called time on its shareholder payouts. It didn’t pay an interim dividend in March 2020, and is not proposing a final payment, either.

Investors who piled into the JD Wetherspoon share price when the pubs reopened will need a stiff drink today. However, the stock is not a total disaster. It still trades around 20% higher than at the depths of the stock market crash. Contrarian investors will see today’s slump as a buying opportunity. This is a savvy business, that will do everything in its power to survive the pandemic. Investors can make good money from buying stocks in troubled times like these, but they must also understand the risks.

Lockdown losers

JD Wetherspoon has a fight on its hands, and there is more than the share price at stake. The company is cutting 108 jobs at its head office, plus another 450 at its six airport pubs. These are hard times, especially for the hospitality industry.

This follow yesterday’s grim news that pub and brewer Marston’s is dispensing with 2,150 furloughed staff, blaming the latest Covid restrictions and the end of job retention scheme. Last week it was the turn of Greene King, which axed up to 800 jobs and closed 79 pubs and restaurants.

Conservative Party donor Martin is furious at the government’s ever-changing raft of ill-thought-out regulations”, which he says are “extraordinarily difficult for the public and publicans to understand and to implement”.

JD Wetherspoon share price is tempting

The curfew and introduction of table service have been particularly damaging, “depressing sales for customers who find it too much ‘faff’, at the same time as substantially increasing costs”, Martin added.

Inevitably, everything hangs on the lockdown. If the government retreats – or better still, Covid-19 retreats – today could be an excellent buying opportunity. Wetherspoons is a flexible business, but it also needs to maintain high volumes to fund its cheap beer and food business model. It has already been squeezed by an extra £29m of pandemic costs, including perished stock, protective equipment and hygiene measures.

There is another threat. Unemployment is set to rise sharply and this will hit customer spend, even if people are allowed to enjoy themselves at the pub. Maybe that will favour JD Wetherspoon, known for its cheap prices, but I suspect not. Its customers may be among those hardest hit.

The JD Wetherspoon share price is in for a tough winter. Management is likely to respond with some cunning marketing tactics, along the lines of its ‘Stay out to Help Out‘ scheme. I’m not brave enough to buy it today, but you might be.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

Meet the FTSE 250 firm that’s averaged 32% annual growth since 1982

The FTSE 250's home to one of the UK’s most impressive growth stories. But while it owns well-known brands, most…

Read more »

ISA coins
Investing Articles

How much do I need in an ISA to aim for a £500 monthly second income?

Looking to unlock a chunky second income from an ISA within 10 years? James Beard explains how this might be…

Read more »

Businesswoman calculating finances in an office
Investing Articles

What the numbers aren’t telling investors about the S&P 500… yet

Concerns about software disruption have been holding the S&P 500 back this year, but sales and margins look very strong.…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

The State Pension is unsustainable! I’m buying UK shares to protect myself

With the long-term outlook of the UK State Pension in doubt, I’m buying UK shares in a SIPP to build…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

At 97.5p, is Lloyds a stock to buy now?

Lloyds Banking Group shares are changing hands for 14% less than their 52-week high. Is it now a stock to…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

3 steps to turn a £20k ISA into a potential £2,240+ yearly second income

By following three simple steps, a brand new £20,000 Stocks and Shares ISA can go on to unlock a chunky…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

Down 13%! What’s going on at this major FTSE 100 bank?

Mark Hartley investigates what was behind Barclays’ share price slump this week and considers if there’s a value opportunity in…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Diageo shares near the point of maximum pain – time to consider buying?

Harvey Jones isn't alone in taking a massive beating at the hands of Diageo shares. The group's had another rotten…

Read more »