Want to make a million in the next market crash? I’d follow Warren Buffett and buy bargain shares

Following Warren Buffett’s lead and buying cheap shares after the next market crash could lead to high returns. It could even help you to make a million.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

History shows that the next stock market crash is never too far away. Investor sentiment may have improved in recent months, but risks such as the US election and coronavirus could prompt a more challenging period for the stock market.

While this may cause some investors to worry, a market downturn can be an excellent buying opportunity. High-quality shares can trade at bargain prices. Buying them could boost your returns – just as it has done for Warren Buffett over recent decades. It could even improve your chances of making a million.

The next market crash

The next market crash could occur at any time. Risks such as further lockdown measures caused by coronavirus or political uncertainty in North America and Europe may or may not prompt the next bear market. However, since bull markets have never lasted in perpetuity, investors should expect the next bear market to never be too far away.

History also shows that buying cheap shares during bear markets can be a very profitable strategy for long-term investors. A market downturn generally causes a wide range of businesses to trade on valuations that are below their historic averages.

In some cases this is merited, such as where a company has a weak balance sheet or lacks a solid competitive position through which to generate improving financial performance. However, in other cases, a market crash causes weak investor sentiment towards the wider stock market that prompts low valuations among high-quality businesses. Over the long run, they are likely to recover. As such, buying them at low prices can produce high returns.

Following Warren Buffett’s lead

Warren Buffett has often sought to capitalise on low prices when a market crash occurs. He has purchased a wide range of undervalued businesses that have economic moats when investor sentiment towards the stock market is relatively weak. Although this strategy has not always led to quick returns for Buffett, his long-term time horizon means that it has provided a significantly higher return than that available from indexes such as the S&P 500.

Even if you earn a similar return to that of the wider market, investing in a diverse range of shares can lead to a portfolio valued at over a million. For example, the stock market has produced an annual total return of around 8% over the long run. Assuming the same return on a £100,000 investment made today, or a monthly £750 investment, could lead to a seven-figure portfolio over a 30-year timeframe.

However, by waiting for buying opportunities in the next market crash, you could follow in Warren Buffett’s footsteps and outperform the market. This may improve your financial outlook as the stock market recovers, and could reduce the amount of time it takes to make a million.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Will the S&P 500 crash in 2026?

The S&P 500 delivered impressive gains in 2025, but valuations are now running high. Are US stocks stretched to breaking…

Read more »

Teenage boy is walking back from the shop with his grandparent. He is carrying the shopping bag and they are linking arms.
Investing Articles

How much do you need in a SIPP to generate a brilliant second income of £2,000 a month?

Harvey Jones crunches the numbers to show how investors can generate a high and rising passive income from a portfolio…

Read more »

Investing Articles

Will Lloyds shares rise 76% again in 2026?

What needs to go right for Lloyds shares to post another 76% rise? Our Foolish author dives into what might…

Read more »

Investing Articles

How much passive income will I get from investing £10,000 in an ISA for 10 years?

Harvey Jones shows how he plans to boost the amount of passive income he gets when he retires, from FTSE…

Read more »

Investing Articles

Down 34% in 2025 — but could this be one of the UK’s top growth stocks for 2026?

With clarity over research funding on the horizon, could Judges Scientific be one of the UK’s best growth stocks to…

Read more »

piggy bank, searching with binoculars
Investing Articles

Can the rampant Barclays share price beat Lloyds in 2026?

Harvey Jones says the Barclays share price was neck and neck with Lloyds over the last year, and checks out…

Read more »

Investing Articles

Here’s how Rolls-Royce shares could hit £25 in 2026

If Rolls-Royce shares continue their recent performance, then £25 might be on the cards for 2026. Let's take a look…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Prediction: in 2026 the red-hot Rolls-Royce share price could turn £10,000 into…

Harvey Jones can't believe how rapidlly the Rolls-Royce share price has climbed. Now he looks at the FTSE 100 growth…

Read more »