Stock market crash: what I’m doing about the TUI share price

After the recent stock market crash, the TUI share price looks cheap, but the company is facing significant headwinds going forward.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The TUI (LSE: TUI) share price has lost around two-thirds of its value this year. In the March stock market crash, shares in the travel giant plunged as it quickly became apparent that the coronavirus crisis would cause untold pain in the industry. 

However, after this decline, the stock looks cheap compared to history. Today I’m going to take a look at the shares to see if they offer value at current levels. 

Is the Tui share price cheap? 

Shares in the travel giant are trading at one of their lowest levels in recent years. This does not necessarily mean that the stock is cheap on a fundamental basis.

More often than not, a low share price is a sign that the market does not believe in a company’s prospects. 

This could be the case with TUI. Coronavirus travel restrictions have floored the business. Indeed, the company came close to collapse earlier this year.

Luckily, it was able to secure a last-minute £1.6bn bailout from the German government, which helped stabilise the TUI share price. 

Unfortunately, it does not look as if the company will be able to get back on its feet any time soon. International travel has collapsed in the coronavirus crisis. As the situation continues to rumble on, it does not look as if activity in the sector will return to 2019 levels for at least 12 months. 

These headwinds may continue to hold back the stock in the near term. City analysts are forecasting a €1bn loss for the group this year. Current forecasts suggest sales will rebound in 2021, but profits are not expected to follow suit. 

As well as the sluggish earnings recovery, TUI is going to have to deal with its crisis borrowing. The company’s debt has exploded over the past 12 months. For example, at the end of its 2019 financial year, the group’s net debt was €909m. It is now nearly €6bn. 

Risks ahead

With so much debt on the balance sheet, I think it might be sensible for investors to ignore the low TUI share price.

This debt could become a noose around the company’s neck, especially if interest rates start to rise. As profit remains under pressure, it’s unlikely the business will be able to reduce borrowing meaningfully either. 

This is a toxic combination. One of the most common causes of business failure is excess borrowing. It now seems as if the TUI balance sheet is stretched to the limit. The company may have to conduct further cash calls or ask shareholders for new funds to keep the lights on in future. 

Even if profitability does return to 2019 levels, the company may struggle to maintain its obligations to creditors. In 2019, it earned €416m. At this rate, it would take more than a decade to pay off its current debts. 

Therefore, while the TUI share price might look cheap after the recent stock market crash, considering the risks facing the business, I think it may be sensible to avoid the stock for the time being. 

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British bank notes and coins
Investing Articles

Here’s a £30-a-week plan to generate passive income!

Putting a passive income plan into action need not take a large amount of resources. Christopher Ruane explains how it…

Read more »

Close-up of British bank notes
Investing Articles

Want a second income? Here’s how a spare £3k today could earn £3k annually in years to come!

How big can a second income built around a portfolio of dividend shares potentially be? Christopher Ruane explains some of…

Read more »

Close-up of British bank notes
Investing Articles

£20,000 for a Stocks and Shares ISA? Here’s how to try and turn it into a monthly passive income of £493

Hundreds of pounds in passive income a month from a £20k Stocks and Shares ISA? Here's how that might work…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

£5,000 put into Nvidia stock last Christmas is already worth this much!

A year ago, Nvidia stock was already riding high -- but it's gained value since. Our writer explores why and…

Read more »

Investing Articles

Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Can this airline stock beat the FTSE 100 again in 2026?

After outperforming the FTSE 100 in 2025, International Consolidated Airlines Group has a promising plan to make its business more…

Read more »

Investing Articles

1 Stocks and Shares ISA mistake that will make me a better investor in 2026

All investors make mistakes. The best ones learn from them. That’s Stephen Wright’s plan to maximise returns from his Stocks…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I asked ChatGPT if £20,000 would work harder in an ISA or SIPP in 2026 and it said…

Investors have two tax-efficient ways to build wealth, either in a Stocks and Shares ISA or SIPP. Harvey Jones asked…

Read more »