Buy low, sell high! Should I buy bargain shares or high-priced gold?

Bargain shares are plentiful in the wake of the pandemic, but if “buy low, sell high” is the stock picker’s mantra, why is the popularity of gold soaring?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The price of gold has been gaining ground since the pandemic began and the number of headlines warning you not to miss out is increasing. The thing that confuses me is this: if a stock investor’s mantra has long-since been “buy low, sell high”, then where is the sense in buying gold when the price is high? Surely that is a recipe for a boom and bust disaster?

Well, yes and no. It depends on how long you think the boom phase will last. No one wants to buy gold at a high price today for it to be worth a lot less tomorrow. But if your game plan is to buy physical (or virtual) gold and store it as part of a diversified portfolio of investments for the long term, then it may not be such a bad idea. Here’s why.

Warren Buffett buys gold

Warren Buffett, arguably the world’s most famous billionaire investor, has traditionally spoken against investing in gold. He reasoned that it had no purpose. Unlike farming, which feeds people, gold just looks pretty. However, in Q2, his firm, Berkshire Hathaway, bought nearly 21 million shares in Barrick Gold Corp, a Canadian gold miner. This is quite the turnaround and has value investors everywhere talking about it.

There is no doubt the pandemic has shaken up the future economic outlook in an unforeseen way, and investors are scrambling to take advantage. Berkshire Hathaway has been stockpiling cash and with its traditional stocks of choice, such as banking and airlines, out of favour, has been forced to look elsewhere for bargain shares.

Back in 1997, Buffett made a big profit on buying silver when its price had crashed. The difference this time is that gold is hovering around an all-time high, it seems a strange time for a value investor to be jumping into the precious metal and goes against the “buy low, sell high” motto. That is, unless the economic outlook is on shaky ground for the foreseeable future, which seems like a reasonable call with the way the world is.

Buy low, sell high, but don’t forget to diversify!

I agree with the “buy low, sell high” premise. It makes sense to buy bargain shares in low-cost companies with excellent prospects and hold until they realise their potential. The power of compound interest is key to amassing wealth, so the longer you can sit on an investment, the more likely you are to attain this goal. To take full advantage of compound investing and grow your wealth exponentially dividend reinvestment is vital. There are fewer companies offering dividends today, but some gold mining companies are among those that do.

If you think the price of gold will progress for many years, then you could add a gold mining stock to your portfolio. Or you could buy an ETF with a gold production slant. Like any investment, it is important to do your homework. The price of gold experiences volatility, just as the stock market does. A well-balanced investment portfolio of stocks, commodities, funds, and bonds will help dilute your overall risk. There are many bargain shares in the UK stock market this year and it could be the perfect time to build diversified holdings with strong growth potential.

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Berkshire Hathaway (B shares) and recommends the following options: short September 2020 $200 calls on Berkshire Hathaway (B shares), long January 2021 $200 calls on Berkshire Hathaway (B shares), and short January 2021 $200 puts on Berkshire Hathaway (B shares). Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is 2026 the year the Diageo share price bounces back?

Will next year be the start of a turnaround for the Diageo share price? Stephen Wright looks at a key…

Read more »

Investing Articles

Here’s my top FTSE 250 pick for 2026

UK investors looking for under-the-radar opportunities should check out the FTSE 250. And 2026 could be an exciting year for…

Read more »

Yellow number one sitting on blue background
Investing Articles

Here’s my number 1 passive income stock for 2026

Stephen Wright thinks a 5.5% dividend yield from a company with a strong competitive advantage is something passive income investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »