Here’s how I’d invest £10k in bargain UK shares in an ISA right now

Considering the quality of UK shares could allow you to find the best bargain stocks after the recent market crash in my view.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Despite a number of bargain UK shares currently being available following the recent market crash, some investors may be feeling cautious about buying them.

However, in many cases, their low valuations appear to factor in the risks they face. And, through purchasing dominant businesses in sectors with long-term growth potential, it is possible to generate high returns as the stock market recovers.

Therefore, now could be the right time to invest £10k, or any other amount, in a diverse selection of businesses in a tax-efficient account such as a Stocks and Shares ISA.

Bargain UK shares

While many UK shares currently trade at low prices compared to their historic averages, in some cases they may be merited. Some sectors face hugely challenging outlooks, with there being the potential for a permanent change in consumer behaviour that makes the business models of their incumbents obsolete.

However, in other cases, stock prices represent exceptionally good value for money. Some businesses have solid balance sheets and the financial firepower to make the necessary adjustments to their business models in order to adapt to changing consumer trends. Therefore, they could deliver improving financial performance that makes their current share prices difficult to justify from a long-term investment perspective.

Dominant businesses

The biggest bargains among UK shares may be found among dominant businesses within a specific sector. They may have a relatively large market share, as well as a significant economic moat. For example, they may benefit from a lower cost base, a unique product, or strong customer loyalty that can help them to survive in what could be a period of slower sales growth in the coming months.

Furthermore, dominant businesses within a specific sector may be able to extend their strong positions over rivals in the long run. In doing so, they may become more profitable and be able to justify higher valuations. Therefore, as well as focusing on high-quality companies in sectors that have long-term growth prospects, buying the industry leaders may be a means of obtaining a more attractive risk/reward investing opportunity.

Diversification

Even though many UK shares appear to offer long-term recovery potential, the unclear economic outlook means that holding a wide range of companies is more important than ever. A diversified portfolio offers less company-specific risk, as well as the opportunity to access high rates of growth in the coming years. This could lead to stronger, and more robust, portfolio growth.

While undervalued shares may become even more attractively priced should there be a second market crash, investing today through a tax-efficient account such as a Stocks and Shares ISA appears to be a logical move. Investor sentiment towards the stock market is weak, which means that many strong, dominant businesses in attractive sectors offer good value for money. Buying them now, and holding them over the long run, could be a very profitable strategy.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is 2026 the year the Diageo share price bounces back?

Will next year be the start of a turnaround for the Diageo share price? Stephen Wright looks at a key…

Read more »

Investing Articles

Here’s my top FTSE 250 pick for 2026

UK investors looking for under-the-radar opportunities should check out the FTSE 250. And 2026 could be an exciting year for…

Read more »

Yellow number one sitting on blue background
Investing Articles

Here’s my number 1 passive income stock for 2026

Stephen Wright thinks a 5.5% dividend yield from a company with a strong competitive advantage is something passive income investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »