FTSE 100: These shares look cheap to me! I’d buy them now

The market crash means you can pick up bargain stocks at the moment. I think these FTSE 100 shares look cheap and might be worth buying.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The volatility seen in the market in the past few months has opened up one of the best opportunities to buy FTSE 100 shares that we have seen in a while. With some stock prices trading at recent lows, I believe it is now possible to buy shares in great companies at a wonderful price.

Although I believe the FTSE 100 will recover in the long term, it is wise for investors to exercise caution. The global economic landscape is likely to get ugly and it could mean disaster for some businesses. As Warren Buffett advises investors: “Don’t lose money!”

That said, I think these shares could be great long-term bets for FTSE 100 investors.

Royal Dutch Shell

In the past, Royal Dutch Shell (LSE: RDSA) was much loved by income investors. However, in light of the Covid-19 pandemic and a tumbling oil price, the company slashed its interim dividend from $0.47 to $0.16 per share. Like other FTSE 100 companies, it also cancelled its share buyback program.

Oil prices have strengthened over the past month. Brent crude is now trading at just under $40 a barrel. At the start of May, its price was hovering around $30 a barrel. Demand for oil will probably increase, as governments around the world ease lockdowns and travel restrictions. If demand does surge, it is likely the price of oil will rise. If this occurs, there will be serious pressure for Shell to reinstate its dividend and resume its share buyback program.

A rising oil price is just a short-term fix for Shell. The business will eventually need to diversify away from fossil fuels and shift its revenue focus to renewables. Shell has a target of being a net-zero emissions energy business by 2050 or sooner.

For now though, after falling by 40% year-to-date, I believe the Royal Dutch Shell share price is trading at a bargain level. Its price-to-earnings ratio is currently trading at just over 8. The opportunity to buy cheap shares in a quality FTSE 100 company does not happen often. It might be worth buying right now.

The best FTSE 100 share to buy?

Prudential (LSE: PRU) also makes my list of best FTSE 100 shares to buy now.

Asia and the US are Prudential’s biggest markets after the split of its UK business last year. Due to the coronavirus, the life insurer announced in May that annual premium equivalent sales in Asia were down 24% in the first quarter.

It is not all bad news for Prudential, however. Outside of Hong Kong and China, sales in the region were up by 1%. In the US, annual premium equivalent sales were up by 25%, and in Africa, annual premium equivalent sales increased by 43%.

Asia remains a difficult territory for businesses, with the threat of an escalation of the US-China trade war always in the background. However, as fellow-Fool Royston Wild points out, the key to buying shares is holding them for at least 10 years. By utilising this strategy, economic wobbles should be minimised.

Prudential’s share price has fallen by almost 17% year-to-date. This drop makes its price-to-earnings ratio just 9. And unlike other FTSE 100 companies, Prudential has maintained its announced dividend payments. The shares have a prospective dividend yield of roughly 3%.

I think Prudential is in a great position for any market recovery. I would buy and hold right now.

T Sligo has no position in any of the shares mentioned. The Motley Fool UK has recommended Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Sunrise over Earth
Investing Articles

Meet the ex-penny share up 109% that has topped Rolls-Royce and Nvidia in 2025

The share price of this investment trust has gone from pennies to above £1 over the past couple of years.…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

1 of the FTSE 100’s most reliable dividend stocks for me to buy now?

With most dividend stocks with 6.5% yields, there's a problem with the underlying business. But LondonMetric Property is a rare…

Read more »

Investing Articles

Is 2026 the year to consider buying oil stocks?

The time to buy cyclical stocks is when they're out of fashion with investors. And that looks to be the…

Read more »

ISA coins
Investing Articles

3 reasons I’m skipping a Cash ISA in 2026

Putting money into a Cash ISA can feel safe. But in 2026 and beyond, that comfort could come at a…

Read more »

US Stock

I asked ChatGPT if the Tesla share price could outperform Nvidia in 2026, with this result!

Jon Smith considers the performance of the Tesla share price against Nvidia stock and compares his view for next year…

Read more »

Investing Articles

Greggs: is this FTSE 250 stock about to crash again in 2026?

After this FTSE 250 stock crashed in 2025, our writer wonders if it will do the same in 2026. Or…

Read more »

Investing Articles

7%+ yields! Here are 3 major UK dividend share forecasts for 2026 and beyond

Mark Hartley checks forecasts and considers the long-term passive income potential of three of the UK's most popular dividend shares.

Read more »

Hand is turning a dice and changes the direction of an arrow symbolizing that the value of an ETF (Exchange Traded Fund) is going up (or vice versa)
Investing Articles

2 top ETFs to consider for an ISA in 2026

Here are two very different ETFs -- one set to ride the global robotics boom, the other offering a juicy…

Read more »