Stock market crash: I’d buy FTSE 100 bargains today and hold them forever

The FTSE 100 (INDEXFTSE:UKX) could offer a range of buying opportunities after its crash, in my opinion.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The recent stock market crash means that many FTSE 100 shares now trade at prices last seen during the financial crisis. In the near term, many sectors and businesses could experience exceptionally difficult trading conditions. Lockdown measures may lead to reduced sales that cause investor sentiment to decline.

However, by taking a long-term view of the stock market’s prospects it is possible to capitalise on its low valuations. The FTSE 100 has a track record of recovery and offers the prospect of diversifying across numerous companies. So this could enable you to access a favourable risk/reward opportunity over the coming years.

Margin of safety

As mentioned, some FTSE 100 stocks now trade at levels last seen over a decade ago. Investors are understandably concerned about the prospects for the economy during an unprecedented crisis. In the short run, sentiment could worsen should news regarding coronavirus deteriorate, or fail to improve.

However, it has always been difficult to ascertain when share prices will reach their lowest ebb during downturns and recessions. Just look at when the FTSE 100 reached its lowest price level in the 1987 crash, during the dotcom crisis and in the financial crisis. It happened when many investors felt things would worsen before they improved from an economic perspective.

Therefore, it is difficult to find the best time to buy stocks in the current situation. But through buying high-quality companies today while their prices offer wide margins of safety, you can take advantage of their long-term recovery potential.

Recovery potential

Just as it is difficult to know when the FTSE 100’s price level will reach its lowest point, assessing when a long-term recovery will take hold is also challenging. The economy’s performance generally lags investor sentiment. And this means buying stocks when their prospects are uncertain could be a sound move.

The FTSE 100 has a solid track record of recovering from its worst bear markets and corrections. Of course, such an outcome cannot be guaranteed in the coming years. But it seems to be highly likely based on past performance. As such, buying companies with solid balance sheets and strong cash flow now, and holding them for the long run, could be a worthwhile strategy.

Diversification

Buying and holding a small number of shares may be tempting to many investors. After all, selecting the biggest bargains in the FTSE 100 may prove to be a highly successful strategy. But it also means that risks are high. For example, should one stock in a highly-concentrated portfolio experience poor financial performance it would cause a significant decline in the overall performance of your holdings.

Therefore, diversifying across a range of FTSE 100 shares is key. That means buying businesses that operate in varied geographies and industries. Do so and it could improve your risk/reward prospects. It could also improve your financial future, and increase your capacity to capitalise on the low valuations that are present across the FTSE 100.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female analyst working at her desk in the office
Investing Articles

£500 invested in Legal & General shares 5 years ago is now worth…

Investors are rushing to buy Legal & General shares as the dividend yield hits 8.9%! But how much money are…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

3 top space stocks to consider buying for an ISA in April

NASA's historic Artemis II moon mission blasted off last week. Our writer highlights three stocks to consider buying for exposure…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

£5,000 invested in Lloyds shares 5 weeks ago is now worth…

Lloyds' shares have been on a rollercoaster ride over the last five weeks. But how much money have investors made…

Read more »

Young black woman walking in Central London for shopping
Investing Articles

Looking for FTSE 100 bargain stocks? Check these out!

The FTSE 100 is jam-packed with top stocks boasting low earnings multiples and huge dividend yields. Royston Wild reveals three…

Read more »

Investing Articles

FTSE 100 stocks: the biggest winners and losers of Q1 2026

The UK’s flagship FTSE 100 index has been quite volatile over the first quarter of 2026, yet it’s overall performance…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Is National Grid one of the best stocks to buy for an ISA right now?

Looking for good-value UK stocks to buy for the new ISA year? This one has long been a favourite, and…

Read more »

Red lorry on M1 motorway in motion near London
Investing Articles

Are we looking at a once-in-a-decade chance to buy cut-price FTSE 100 shares?

Harvey Jones says lots of FTSE 100 shares are trading near 10-year lows, presenting a terrific buying opportunity for brave…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

£5,000 invested in Nvidia stock 6 months ago is now worth…

Nvidia stock's taking a breather at the moment. But it could be getting ready for its next move higher, says…

Read more »