We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

Why I’d buy shares in this FTSE 100 cloud-based service provider today

Last year’s growth momentum carried to the start of the current year for this company. I reckon there’s more to come.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For as far back as I can remember, the FTSE 100’s Sage (LSE: SGE) has run a growing and defensive business with a trail of impressive trading and financial figures stretching back years.

But the integrated accounting, payroll, and payments solutions provider has been changing its business model and changing it for the better. Chief financial officer Jonathan Howell explained in today’s first-quarter report that the firm is now focusing on building up recurring revenue by moving customers to cloud-based subscription services, “in line with our vision to become a great SaaS company.”

Strong trading

I reckon the strategy shows that Sage is adapting for the times and evolving its business. And recurring subscriptions are like manna from heaven when it comes to generating the kind of consistent and growing cash flow that drives a progressive dividend policy.

Overall, I like the noises Sage is making and see the little stumbles in earnings we saw in 2018 and 2019 as an opportunity to pick up shares in a great company while they’ve been temporarily knocked back. But the reduction in the valuation is disappearing fast. The stock is up almost 6% as I write on today’s update, and has been broadly rising since last October.

Howell said in the report that first-quarter trading was ‘’strong… as expected.” Last year’s growth momentum carried forward into the start of the current year, which suggests to me the earnings hiccup could be behind the firm. Indeed, City analysts following the company expect a low-single-digit percentage increase during the current trading year and a high-single-digit advance the year after.

Consistent and growing cash flow

Despite the earlier setback with earnings, the dividend didn’t miss a beat and has risen a bit each year, fed by cash flow that has been storming higher over the past couple of years – the very period that earnings dipped. “Follow the cash” is a well-used nugget of advice often passed between investors, and in this case, the cash performance of the company could have encouraged us to buy the earlier dip in the share price.

Today’s figures reveal that around 78% of recurring revenues now represent a future Sage business cloud opportunity with a clear path to migration. And recurring revenue accounts for about 88% of total revenue. It seems to me that the firm is making great progress, and an advance of almost 11% in recurring revenue in the period adds to my conviction.

With the shares at 771p, the forward-looking earnings multiple for the trading year to September 2021 is around 24 and the anticipated dividend yield is just over 2.3%. It’s true to say that the valuation reflects the quality of the enterprise, but it has done for a long time. On balance, I’d buy the shares today and hold for the long-term opportunity.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended Sage Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Am I crazy to consider this risky FTSE 100 bank stock over Rolls-Royce shares?

Mark Hartley weighs up the pros and cons of investing in a FTSE 100 growth stock that’s giving Rolls-Royce shares…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

How did HSBC pay more passive income via dividends in 2025 than any other British company?

Despite only an average yield, HSBC was the UK's passive income hero of 2025, paying out more in dividends than…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

1 S&P 500 name I can’t stop buying in my Stocks and Shares ISA

S&P 500 software companies have been falling out of the sky. But Stephen Wright's been focusing on one in particular…

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Analysts reckon the Lloyds share price should be 21% higher!

James Beard’s been looking at the latest Lloyds Banking Group share price forecasts. But is the bank’s stock really worth…

Read more »

Investing Articles

How much time and money would it take to become a stock market millionaire?

Is it realistic to aim for a million by investing a few hundred pounds a week in the stock market?…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Want to start buying shares? How good are you at these 3 things?

This trio of simple questions can help provide some food for thought to anyone who wonders whether they are ready…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How to target a £1,183 monthly passive income in a SIPP for life!

Own a Self-Invested Personal Pension (SIPP)? Here's how you could maximise your chances of a comfortable retirement by buying dividend…

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

What are the best shares to buy to earn £1m or more in an ISA?

Searching for the best ISA stocks to buy to target a million? Royston Wild discusses the key things to look…

Read more »