The Aston Martin share price rallied 13% on Friday! Is it time to buy or sell?

News that potential investors are lining up has given Aston Martin a boost, but is it enough for longer-term success?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

We may only be a couple of weeks into 2020, but that hasn’t stopped there being plenty of newsworthy stories in the financial markets. For Aston Martin Lagonda (LSE: AML), it has already had enough coverage to last it several months!

For both good and bad reasons, the share price for the firm has been on a roller coaster ride thus far in January, the latest of which was a 13% rally in trading on Friday. But why did it happen?

Starting in first gear

The year opened for Aston Martin with its share price just under 550p. The price fell sharply though, thanks to a profit warning, with CEO Andy Palmer commenting that “our underlying performance will fail to deliver the profits we planned“. The company said it was hit by “lower sales, higher selling costs and lower margins“.

As far as business 101 goes, that is a lethal (but fairly basic) cocktail of how to not have a successful business. If your revenue falls and your costs increase, not only will you have lower profit margins, but ultimately less profit itself. This can be seen with the profit warning, as Aston said it expects to make £130m-£140m in profit, down from analysts’ expectations of £196m.

The end result was the share price falling as low as 407p this week, down almost 26%.

Foot to the floor

The contrast was startling though with trading on Friday when the share price accelerated 13% higher in a single day. The main driver of this was the news that Chinese carmaker Geely was planning to buy into Aston.

You may not be too familiar with Geely, but the company owns household car brands such as Volvo and Lotus, and so is well known in the automotive space.

This move, which the firm says is at a due diligence stage, could be the shot in the arm that Aston needs. Aston has acknowledged that raising additional funds via debt or equity is likely to be needed in order to keep operations flowing. 

Raising money via debt can be very expensive, with rumours that the latest $100m of funding Aston is looking to take on is going to attract a 15% interest rate. Bearing in mind the base rate here in the UK is 0.75%, the risk premium to take on this debt is huge.

However, the market took the interest by Geely and some other potential investors as good news, and faith that Aston can be turned around by some outside help.

From here, I would say that Aston could present a good buying opportunity for investors. The raising of new funds will be expensive, but if it allows strategic investors to come on board then the experience this brings could help Aston kick on. Looking towards the longer term, it is to be hoped that a couple of admittedly-bad years in the public space do not have to tarnish a business that has made some steps forward since the IPO in 2018.

Jonathan Smith and The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Experts say these are 3 top UK penny stocks to buy in an ISA right now

Finding the best penny stocks to buy in an ISA can open the door to massive long-term gains. Zaven Boyrazian…

Read more »

ISA coins
Investing Articles

£300 a month and 5 high-yielding dividend shares could build a SIPP worth over £175,000!

James Beard explores how a modest regular investment -- and a handful of dividend shares -- could build a healthy…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

Here’s how £20,000 could be used to aim for an instant £2,000 passive income!

Passive income seekers have a healthy number of high-yielding UK dividends to choose from right now. But which ones will…

Read more »

Young Caucasian girl showing and pointing up with fingers number three against yellow background
Investing Articles

3 top FTSE 250 growth stocks to consider for an ISA today

Here are three excellent stocks from the FTSE 250 that are trading at reasonable valuations considering their growth potential.

Read more »

Investing Articles

Fancy £5,000 of monthly passive income? It’s possible…

Dr James Fox explains how investors can work toward earning a passive income worth £60,000 per year through a Stocks…

Read more »

Entrepreneur on the phone.
Investing Articles

I’m ignoring buy-to-let in 2026 and buying this REIT for passive income!

REITs are my favourite tax-efficient way to generate healthy streams of passive income from UK real estate. Here’s one of…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Up 887% with a P/E of just 8! Meet the eye-popping FTSE 100 bank that’s smashing Rolls-Royce

Investors looking to diversify beyond the big FTSE 100 banks may be tempted by this high-flying upstart. But they may…

Read more »

Senior woman potting plant in garden at home
Investing Articles

Here’s why SIPP investors love these 2 top UK dividend stocks

Mark Hartley explains the enduring popularity behind two UK dividend shares that feature frequently in SIPPs. Is the market right…

Read more »