3 ‘hidden’ pitfalls to avoid with shares in 2020

If you want to make a million from shares, avoiding these ‘hidden’ pitfalls could deliver a big boost to your performance.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Sometimes it’s not so easy to spot trouble in a company because the first thing we notice about a share is all the good things, such as a tempting valuation, a juicy dividend yield or impressive rates of growth in earnings.

But it pays to put your sceptical hat on when evaluating stocks and look beneath the attractions to make sure these three hidden pitfalls aren’t present. Ferret them out, and you could save yourself a fortune!

Bad management

The directors and managers of a business don’t always perform well. Sometimes they try their hardest but just aren’t much good at it. Sometimes they are less than honest individuals and are working to a hidden agenda.

Warning signs can include excessive pay, easily achieved incentive schemes, related party transactions and frequent restructuring. If a firm is always fighting fires and trying new ways to make the business work out well, it makes me question the directors’ judgement in the first place. I’d also look at the history with regard to acquisitions. Have they added value or destroyed it? And is the boardroom stable or are the directors being frequently replaced?

Given that we need to trust management to run, expand and optimise a business while we hold its shares, finding one with an effective management team is essential for a decent investment outcome.

Business models that don’t work

It’s surprisingly common to find businesses on the stock market that just don’t work. You can pin this one down by looking at the numbers. If you see a record of volatile profits, low profit margins, and poor returns on equity or capital employed, you could be dealing with a poor business model. Worse still, shrinking revenues, periods of loss-making and poor cash flow are all things that scream “avoid!”

Broken balance sheets

A weak balance sheet will have the potential to pull the rug from under a company no matter how well it seems to be performing operationally. And your investment could go down with it. Look out for high levels of debt, pension obligations, leases and a big pile of unpaid creditors.

But not all debt is a bad thing. Sometimes it makes sense for a business, although the key is moderation, I reckon.

Buying the shares of a company that has a high debt load is a bit like buying the shares of a firm that doesn’t have any debt with money we’ve borrowed ourselves. The upside is juiced up when things go well and the downside is exaggerated when things go poorly!

I reckon one of the best moves you can make in your quest to make a million in the stock market is to avoid big mistakes. And focusing on the potential for finding these three toxic conditions could help you do that in 2020 and beyond.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s how many British American Tobacco shares it takes to earn a £1,000 monthly second income

Is an AI-resistant business with a 5.38% dividend yield a good choice for investors looking for a second income in…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1,001 Barclays shares bought 12 months ago are now worth…

Barclays shares have delivered excellent returns over the last year. But can the FTSE 100 bank keep outperforming? Royston Wild…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Get started on the stock market: 3 ‘safe’ shares for beginner UK investors to consider

Kicking off an investment portfolio on the stock market may seem like a scary prospect. Mark Hartley details a few…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

2 spectacular growth stocks to consider buying in March

Investors ignore the risks with growth stocks when things are going well. But when this changes, fixating on the dangers…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Why is the FTSE 100 suddenly beating the S&P 500?

The UK's blue-chip index has been on fire over the past couple of years, helping it catch up to the…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

This non-oil FTSE stock’s risen 4.6% in 3 days. What’s going on?

Against the backdrop of trouble in the Middle East, James Beard investigates why this FTSE 100 stock’s doing so well.…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Has a 2026 stock market crash just come a whole lot closer?

If we're in for a stock market crash, what's the best way for us to prepare, and what kinds of…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 79% in a year, this FTSE 250 stock still gets a resounding Strong Buy from analysts

This under-the-radar growth stock in the FTSE 250 has been on fire over the past 12 months. Why are City…

Read more »