A dirt-cheap 7.5%-yielding FTSE 100 dividend stock that I’d buy for 2020

This FTSE 100 income champion looks seriously undervalued and could see a recovery in 2020, argues Rupert Hargreaves.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 is full of dividend bargains right now, but one that really stands out to me as being severely undervalued is British American Tobacco (LSE: BATS). 

Ethical considerations aside, over the past few decades, this company has earned itself a reputation as being one of the FTSE 100’s most reliable income stocks.

British American’s healthy profit margins and robust cash flows have enabled the group to increase its dividend every year for at least the last two decades. And today, the stock supports a dividend yield of 7.1%, which is set to rise to 7.5% for 2020, according to current City projections.

However, despite British American’s healthy dividend credentials, investors have been selling the stock recently due to concerns about long-term growth potential.

Bleak outlook

There’s no denying the use of tobacco is declining around the world, and this suggests the tobacco industry’s time is limited. But British American and its peers have been investing billions in trying to develop the next big thing that could offset the decline in combustible tobacco products. 

The industry had been pinning its hopes on the rise of e-cigarettes but, following a spate of vaping-related deaths in the US, it’s not clear if this will still be the panacea in industry needs. 

According to British American’s second-half trading update, revenue growth in its new categories — e-cigarettes, tobacco heating products and snuff — is going to be at the lower end of management’s expectations for the full-year. The company had been forecasting overall revenue growth of 30-50% for this category in 2019. 

Beating expectations

While this is disappointing news for investors, the rest of the business seems to be firing on all cylinders. The company announced today that while growth in its new categories was below expectations during the first half of its financial year, the legacy business has outperformed expectations. 

Management now believes full-year currency-adjusted revenue growth will be at the top end of its 3-5% long-term target range. The group reckons adjusted earnings per share growth will be in the high-single-digit range.

These figures seem to suggest British American is still in growth mode, even though its new products are not living up to expectations. With this being the case, I think shares in the company look undervalued at current levels.

The stock is currently dealing at a forward P/E of just 9.3, falling to 8.7 for 2020, based on current growth projections. Historically, the shares have changed hands for around 13 to 22 times earnings. On that basis, I think you could make a good argument that the stock is undervalued by approximately 57% at current levels.

The bottom line

If British American continues to outperform expectations, then I don’t think it will be long before this valuation gap closes. And that could happen in 2020 as sentiment towards the business changes.

In the meantime, investors can look forward to that 7.1% dividend yield, which is covered 1.5 times by earnings per share.

Rupert Hargreaves owns shares in British American Tobacco. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

£9,000 in savings? Here’s how to try and turn that into a £193 monthly second income

With a long-term approach and applying basic principles of good investment, our writer reckons someone with under £10k could earn…

Read more »

Investing Articles

A 2026 stock market crash could be a rare passive income opportunity

If a stock market crash comes our way then it might throw up plentiful opportunities for investors to secure a…

Read more »

Tesla car at super charger station
Investing Articles

£10,000 invested in Tesla stock 1 year ago is now worth…

Dr James Fox takes a closer look at Tesla stock with the incredibly volatile mega-cap company surging and pulling back…

Read more »

British pound data
Investing Articles

My personal warning for anyone tempted by the plunging Aston Martin share price

Harvey Jones was so captivated by the plunging Aston Martin share price that he ignored an old piece of investment…

Read more »

Stacks of coins
Investing Articles

This penny share just crashed 13% to 19p! Time to buy?

After another fall today, this penny stock has now crashed 70% since April 2021. Is it one that should be…

Read more »

Trader on video call from his home office
Investing Articles

Down 19%! Here’s why Barclays shares look a serious bargain to me right now

Barclays shares have slumped recently, but a big gap between price and fair value has opened, offering nimble long-term investors…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Why Meta Platforms shares fell 12.5% in March

Historically, investors have done well by buying Meta Platforms shares when the price has fallen. But is the latest legal…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

£20,000 invested in BAE Systems shares 4 years ago is now worth…

BAE Systems' shares have soared since 2022, yet rising NATO budgets are just starting to feed through, so the real…

Read more »