Cash ISA rates are falling again, but I like BATS that pays 6.85% a year

Harvey Jones says British American Tobacco plc’s (LON: BATS) big yield thrashes the dismal return on a Cash ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If you’re looking for a best-buy Cash ISA then brace yourself, the interest rates are truly dreadful and worse, they are continuing to fall.

Time to dash from cash

The average instant access Cash ISA now pays a meagre 0.95%. You’ll get only slightly more if you lock your money away, with the average long-term fixed rate Cash ISA paying just 1.35%, down from 1.62% in March. These are a truly dismal returns, and they could fall even lower as analysts increasingly expect the Bank of England to cut base rates from today’s 0.75%, rather than increase them.

Yet at the same time, the FTSE 100 is yielding income of 4.5% a year, while established blue-chip stock British American Tobacco (LSE: BATS) is paying income worth an astonishing 6.85%.

This £68bn behemoth is the best performing stock on the index over the past 50 years. If you had invested £1,000 in October 1969, it would be worth an incredible £3.44m today, with dividends reinvested, whereas £1,000 in the average easy access savings account would have grown to just £12,960.

A repeat may be unlikely given that smoking is in long-term decline in the West. But British American Tobacco has compensated by aiming to win a greater share of a shrinking market and targeting growth in emerging markets, where smoking rates remain high.

Up in vapour

It has also been pursuing e-cigarettes and vaping, but the strategy has backfired amid a US regulatory clampdown aimed at curbing the rise of teenage vapers, and growing fears over vaping-linked deaths and illnesses.

You may decide you want nothing to do with this industry – and that’s fair enough. If so, plenty of other top FTSE 100 companies can thrash the low returns on Cash ISAs. Here are three stocks that could help you enjoy a luxury retirement.

As wealth platform AJ Bell has just pointed out, British American Tobacco shareholders will be looking for some reassurance when it publishes its next trading statement on Wednesday, following a profit warning from rival Imperial Brands, and a decision by US tobacco company Altria to write down the value of its $12.8bn investment in vaping leader Juul by $4.5bn, less than a year after taking a 35% stake.

CEO Jack Bowles is looking to cut costs and simplify the firm by removing layers of senior management, while boosting sales from so-called New Category products, by up to 50%.

Bargain valuation

British American Tobacco still enjoys attractive operating margins of 38.4%, with a stonking return on capital employed of 133.5%. Its yield looks safe for now, and City analysts expect it to actually increase, to hit 7.4% this year, and a mighty 7.8% next.

Yet the group trades at a bargain price of 8.8 times forward earnings, only half the 15 times that is typically seen as representing fair value.

Individual company stocks are more risky than Cash ISAs, so you should only invest money you do not expect to need for the next five years or so, to give you time to overcome short-term volatility. Shares are long-term investments and can give you a winning combination of both income and growth, rather than the lousy rates you now get on a Cash ISA.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up as a woman counts out modern British banknotes.
Investing Articles

You can save £100 a month for 30 years to target a £2,000 a year second income, or…

It’s never too early – or too late – to start working on building a second income. But there’s a…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Forget Rolls-Royce shares! 2 FTSE 100 stocks tipped to soar in 2026

Rolls-Royce's share price is expected to slow rapidly after 2025's stunning gains. Here are two top FTSE 100 shares now…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Brokers think this 83p FTSE 100 stock could soar 40% next year!

Mark Hartley takes a look at the factors driving high expectations for one major FTSE 100 retail stock – is…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 shares to consider for 2026, and it said…

Whatever an individual investor's favourite strategy, I reckon there's something for everyone among the shares in the FTSE 100.

Read more »

Investing Articles

3 FTSE 100 powerhouses to consider buying for passive income in 2026

Looking to start earning passive income in 2026? Paul Summers picks out three dividend heroes to consider from the UK's…

Read more »

Growth Shares

2 growth shares that I think are very exposed to a 2026 stock market crash

Despite not seeing any immediate signs of a stock market crash, Jon Smith points out a couple of stocks he's…

Read more »

Investing Articles

I asked ChatGPT for 3 top value FTSE 250 stocks for 2026, and it picked…

If 2026 is the year smaller-cap FTSE 250 stocks head back into the limelight, it could pay to find some…

Read more »

Investing Articles

Prediction: the BT share price could reach as high as £3 in 2026

Analysts have a wide range of targets on the BT share price, as the telecoms giant has ambitious cash flow…

Read more »