Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Absolute bargain or cheap for a reason? How to spot a value trap

Not all bargain stocks are what they seem. Paul Summers picks out four things investors should be looking for.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Everyone loves a bargain and investors are no exception. Indeed, the world’s greatest stock picker, Warren Buffett, once devoted his time looking for battered stocks that he could buy cheaply and eventually make a profit on.

Unfortunately, ‘value investing’ — or buying stocks for lower than their intrinsic value and waiting until their stock prices correct — is harder than Mr Buffett made it look with many ‘bargain’ stocks turning out to be absolute dogs for their holders. Here are just a few ways of spotting and avoiding them.  

1. Sky-high dividends

Chunky dividends attract investors like moths to a flame. However, as holders of stocks like Centrica and Royal Mail will know, a big yield is often a sign that the market has lost confidence in a company, earnings are floundering and a cut is just around the corner.

How high is too high? It’s subjective but I’d say anything yielding above 5% requires extra scrutiny. It’s particularly important to check the extent to which dividends are covered by profits (found by dividing earnings per share by payout per share). Anything less than 1.0 should usually be avoided. Dividend cover of 2.0 or more is ideal. 

2. Susceptible to disruption

A company that struggles to compete with newer, nimbler rivals could continue falling in value regardless of how cheap its shares already are. 

A recent example of this would be Thomas Cook. The one-time FTSE 100 member didn’t adapt quickly enough to the fact that only a minority of people physically enter a travel agent to book a break these days. 

If you can’t identify a reason as to why a company will be able to stay relevant and grow profits over the years, then steer clear.

3. Too much debt

Even if a company can still hold its own, too much debt on its balance sheet — perhaps as a result of acquisitions in an effort to boost earnings — can be enough to kill it. This clearly becomes even more likely in the event of a sustained economic downturn.

Before buying into any stock, check its balance sheet and ask yourself whether you’d feel comfortable owning the shares during a recession. Anecdotally, the vast majority of stocks in my own portfolio have net cash positions, which should help them negotiate tough times without issue. 

4. A favourite with shorters

Generally speaking, it’s best to disregard stocks attracting the attention of short-sellers. Based on their usually-very-intensive research, these people are betting big money that the share prices of particular companies will continue falling, at least over the short term. 

There have been many examples this year in which the shorters have got things right: battered challenger Metro Bank, services provider Kier Group and the aforementioned Thomas Cook. All of these were ‘cheap’, based on conventional metrics.

Checking shorting activity isn’t difficult. Simply go to shorttracker.co.uk and enter the relevant ticker.

Price isn’t the most important thing

On their own, each of these indicators might not be sufficient to identify a value trap. Collectively, however, the chances of big trouble rise significantly.

That’s why I’m a big fan of star fund manager Terry Smith’s approach. While not dismissing the importance of buying at a good price, Smith feels identifying great companies is more important. With his Fundsmith Equity Fund having achieved an annualised return of 18.8% since inception, it’s hard to disagree.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Here’s what a single share of Tesla stock cost in January – and what it’s worth now!

Tesla stock's moved up this year -- and it's had a wild ride along the way. Christopher Ruane explains why…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Rolls-Royce shares have done it again in 2025! But could the party be over?

2025's been another storming year for Rolls-Royce shares -- and this writer missed out! Might it still be worth him…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Is this the last chance to buy these FTSE 100 shares on the cheap?

Diageo and Barratt Redrow's share prices have tanked. Is this the opportunity investors seeking cheap FTSE 100 shares have been…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

Legal & General shares yield a staggering 8.7% – will they shower investors with income in 2026?

Legal & General shares pay the highest dividend yield on the entire FTSE 100. Harvey Jones asks whether there is…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

With its 16% dividend yield, is it time for me to buy this FTSE 250 passive income star?

Ithaca Energy’s 16% dividend yield looks irresistible -- but with tax headwinds still blowing strong, can this FTSE 250 passive…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

Under £27 now, Shell’s share price looks a huge bargain – here’s why

Shell’s share price is at a major discount to its peers, but Simon Watkins believes it won’t do so for…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Would I be mad to buy more Diageo shares near £16?

Edward Sheldon owns Diageo shares in his ISA and he's sitting on an ugly loss after the recent share price…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Growth Shares

Down 60% since 2022: can Diageo’s share price ever stage a turnaround?

Diageo’s share price has plunged, but with its premium brands, strong cash flows, and a solid dividend yield, can it…

Read more »