Tempted by the Sainsbury’s share price? Here’s what I think you should know

Sainsbury’s shares are cheap and come with an attractive-looking dividend. Is it time to stock up?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With a dividend approaching 5% and a low price-to-earnings multiple, the Sainsbury’s (LSE:SBRY) share price looks mighty tempting right now.

The shares have fallen by 15% since January 2019. If you’re bullish for the future, that’s a tidy discount.

Sainsbury’s appears on the face of it to be a much better buy that its FTSE 100 rivals Tesco and Morrisons that can only offer dividends in the 2.3% range, at twice the price with trailing P/E ratios approaching 20. So what’s the problem?

Asda fail

The unsuccessful £7.3bn takeover of Asda has heaped extra pressure on the Sainsbury’s share price, which perhaps explains why it is trading at just 10 times earnings.

Bosses originally told the market that the mega-merger — which would see the UK’s second and third-largest supermarket chains join forces — would help them to cut costs by £1.6bn and pass £1bn of savings to shoppers.

It would also make Sainsbury’s the largest supermarket by market share, beating long-time rival Tesco.

But the Competition and Markets Authority struck down the deal in April and slapped a 10-year ban on the two giants attempting a merger, warning that the union posed too great a risk for higher prices and less choice for shoppers.

Profit warning

There was more concerning news in a second quarter trading statement for the 12 weeks to 21 September.

CEO Mike Coupe (who, let’s not forget, angered shareholders by taking a 7% pay rise to £3.8m in the wake of the failed merger) announced a five-year £500m cost-cutting exercise and said that underlying half-year profits would take a £50m hit.

Does this turnaround plan make the Sainsbury’s share price a buy? Not for me.

It’s a change which is sorely needed, that’s for sure. While revenues have increased over the last four years, from £23.5bn to £29bn, over the same period both operating profits and pre-tax profits have almost halved, from £707m to £312m, and from £548m to £239m respectively.

Profit warnings should be a red flag to value investors in general, as they rarely happen in isolation. It’s more likely that a second profit warning will follow the first, which leads inevitably to another share price slide. Then that headline P/E ratio starts to look less of a bargain.

Measure for measure

According to the latest trading update, like for like sales were under water to the tune of 0.2%, which sounds like an improvement set against a 1.6% loss for the first quarter of 2019. But compared to upstart rivals like Lidl, which posted sales growth of 9.2% across the same period, it looks less impressive.

Sainsbury’s will close up to 40 stores at part of its reorganisation and its financial services arm Sainsbury’s Bank will follow Tesco out of the market, putting an “immediate stop” to new mortgage lending.

The takeover of Argos in 2016 also looks to be adding more costs to Sainsbury’s bottom line: it said as part of the update that it would close 70 Argos stores and bring 80 more into Sainsbury’s supermarkets.

I just can’t see the upside to the Sainsbury’s share price at the moment, and I’d say there are a whole host of more attractive options available to investors looking for quality shares at a good price.

Tom has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Tesla stock’s down 19% this year. Time to buy?

Tesla stock has tumbled almost a fifth in less than three months. But the company has proven its mettle before.…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How to turn a stock market correction into a £10k passive income

Jon Smith points out why the stock market correction could provide a great opportunity to start building a dividend portfolio,…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

These legendary growth stocks are down 40% or more. Time to consider buying?

History shows that buying high-quality growth stocks when they’re well off their highs can be financially rewarding in the long…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Is it worth investing in a SIPP in 2026?

Ben McPoland highlights a high-quality FTSE 100 stock that he thinks is worth considering as part of a SIPP portfolio…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 10 days ago is now worth…

After falling yet again in March, are Greggs shares really worth the hassle today? Ben McPoland takes a look at…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

With a spare £380, here’s how someone could start investing before April!

Can someone start investing fast with a spare few hundred pounds? Our writer explains how they could -- and some…

Read more »

Renewable energies concept collage
Investing Articles

Here’s a top dividend share to consider buying for your ISA right now

Looking for dividend shares to tuck away in a long-term Stocks and Shares ISA? This trust is offering one of…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade chance to buy this top passive income stock cheaply?

When's the best time to consider buying passive income stocks? When share prices are down and dividend yields are up,…

Read more »