Tempted by the Sainsbury’s share price? Here’s what I think you should know

Sainsbury’s shares are cheap and come with an attractive-looking dividend. Is it time to stock up?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With a dividend approaching 5% and a low price-to-earnings multiple, the Sainsbury’s (LSE:SBRY) share price looks mighty tempting right now.

The shares have fallen by 15% since January 2019. If you’re bullish for the future, that’s a tidy discount.

Sainsbury’s appears on the face of it to be a much better buy that its FTSE 100 rivals Tesco and Morrisons that can only offer dividends in the 2.3% range, at twice the price with trailing P/E ratios approaching 20. So what’s the problem?

Asda fail

The unsuccessful £7.3bn takeover of Asda has heaped extra pressure on the Sainsbury’s share price, which perhaps explains why it is trading at just 10 times earnings.

Bosses originally told the market that the mega-merger — which would see the UK’s second and third-largest supermarket chains join forces — would help them to cut costs by £1.6bn and pass £1bn of savings to shoppers.

It would also make Sainsbury’s the largest supermarket by market share, beating long-time rival Tesco.

But the Competition and Markets Authority struck down the deal in April and slapped a 10-year ban on the two giants attempting a merger, warning that the union posed too great a risk for higher prices and less choice for shoppers.

Profit warning

There was more concerning news in a second quarter trading statement for the 12 weeks to 21 September.

CEO Mike Coupe (who, let’s not forget, angered shareholders by taking a 7% pay rise to £3.8m in the wake of the failed merger) announced a five-year £500m cost-cutting exercise and said that underlying half-year profits would take a £50m hit.

Does this turnaround plan make the Sainsbury’s share price a buy? Not for me.

It’s a change which is sorely needed, that’s for sure. While revenues have increased over the last four years, from £23.5bn to £29bn, over the same period both operating profits and pre-tax profits have almost halved, from £707m to £312m, and from £548m to £239m respectively.

Profit warnings should be a red flag to value investors in general, as they rarely happen in isolation. It’s more likely that a second profit warning will follow the first, which leads inevitably to another share price slide. Then that headline P/E ratio starts to look less of a bargain.

Measure for measure

According to the latest trading update, like for like sales were under water to the tune of 0.2%, which sounds like an improvement set against a 1.6% loss for the first quarter of 2019. But compared to upstart rivals like Lidl, which posted sales growth of 9.2% across the same period, it looks less impressive.

Sainsbury’s will close up to 40 stores at part of its reorganisation and its financial services arm Sainsbury’s Bank will follow Tesco out of the market, putting an “immediate stop” to new mortgage lending.

The takeover of Argos in 2016 also looks to be adding more costs to Sainsbury’s bottom line: it said as part of the update that it would close 70 Argos stores and bring 80 more into Sainsbury’s supermarkets.

I just can’t see the upside to the Sainsbury’s share price at the moment, and I’d say there are a whole host of more attractive options available to investors looking for quality shares at a good price.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Tom has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

1 FTSE dividend stock I’d put 100% of my money into for passive income!

If I could invest in just one stock to generate a regular passive income stream, I'd choose this FTSE 100…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

Forecasts are down, but I see a bright future for FTSE 100 dividend stocks

Cash forecasts for UK dividend stocks are falling... time to panic! Actually, no. I reckon the future has never looked…

Read more »

Young female analyst working at her desk in the office
Investing Articles

Down 13% in April, AIM stock YouGov now looks like a top-notch bargain

YouGov is an AIM stock that has fallen into potential bargain territory. Its vast quantity of data sets it up…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

Beating the S&P 500? I’d buy this FTSE 250 stock for my Stocks and Shares ISA

Beating the S&P 500's tricky, but Paul Summers is optimistic on this FTSE 250 stock's ability to deliver based on…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

2 spectacular passive income stocks I’d feel confident going all in on

While it's true that diversification is key when it comes to safe and reliable investing, these two passive income stocks…

Read more »

Investing Articles

The easyJet share price is taking off. I think it could soar!

The easyJet share price is having a very good day. Paul Summers takes a look at the latest trading update…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

9 stocks that Fools have been buying!

Our Foolish freelancers are putting their money where their mouths are and buying these stocks in recent weeks.

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

As the Rentokil share price dips on Q1 news, I ask if it’s time to buy

The Rentokil Initial share price has disappointed investors in the past 12 months. Could this be the year we get…

Read more »