Could ASOS go bust?

With profit expectations lower, how does ASOS plc (LON: ASC) hold up?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In July, ASOS (LSE: ASC) revised down its profit expectations for the third time in seven months, predominantly on the back of warehouse troubles in the US and Europe that meant it was unable to fulfil customer orders. The numbers seemed so jarring, in fact, that I decided to see how they weigh up using the Altman Z-Score – a number that can highlight if a firm is at risk of going bust.

This metric (Z-Score for short) is in essence a credit strength check that we can use to analyse a listed company, compiled using five key ratios that test a company’s solvency and financial viability. As a general guideline, any metric above 3 is seen as safe, while a number below 1.8 is in a riskier area.

In my experience however, though these benchmarks are a fair guide for cross-industry comparisons, the true measure of a company’s strength can be seen when the number is compared to its competitors.

Unfortunately in the case of ASOS, there are no truly like-for-like listed competitors that would make a comparison meaningful, and so I decided instead to look at the numbers for ASOS for the past few years, and input the latest expectations for a projection for 2019. Here are the results.

Ratio

2019 (Projected)

2018

2017

2016

2015

Z-Score

5.51

8.53

8.55

7.45

9.87

Working Capital/Total Assets

-0.1

-0.05

-0.04

0.03

0.21

Retained Earnings/Total Assets

0.42

0.42

0.39

0.39

0.47

EBIT/Total Assets

0.03

0.1

0.1

0.07

0.11

Market Value of Equity/Total Liabilities

3.67

8.8

9.08

7.38

10.35

Revenue/Total Assets

2.74

2.4

2.29

2.22

2.39

As we can see, the Z-Score based on expectations ASOS has released is far below that of 2018, though still well above the 3 ‘safety’ benchmark. Obviously this projected figure needs to be caveated with the fact that not all the numbers required to calculate these ratios have had estimated 2019 figures released, and so where that is the case, I have used the previous full-year numbers. This may change when the actual 2019 results are published (usually in October).

Interestingly, the key reason why the Z-Score has dropped so much is the market value of equity figure – a number that needless to say is determined by the company’s share price. While for previous years I used the average price of the reporting period, for 2019’s projection I used the current stock price, which stands at almost a third of what it was this time last year.

We need to consider then, if this current price is a fair reflection of the company’s true value, or more a reaction to the latest raft of profit warnings. Personally, I am of a similar mind to my fellow fool Edward Sheldon that its current troubles are more of a short-term problem and so we may see some price recovery when things return to normal.

That said, the company has also announced a £350m five-year revolving credit facility that while helping to keep things moving, may end up adding numbers to the wrong side of the balance sheet. Given that it pays no dividends, and that even with its current low share price it still looks far from cheap, it doesn’t seem to be offering investors much to like at the moment. The falling Z-Score meanwhile, while not perhaps quite suggesting ASOS will be going bust in the near future, is still a bad sign of the company’s ailing finances.

Karl has no positions in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

With a huge 9% dividend yield, is this FTSE 250 passive income star simply unmissable?

This isn't the biggest dividend yield in the FTSE 250, not with a handful soaring above 10%. But it might…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

With a big 8.5% dividend yield, is this FTSE 100 passive income star unmissable?

We're looking at the biggest forecast dividend yield on the entire FTSE 100 here, so can it beat the market…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Why did the WH Smith share price just slump another 5%?

The latest news from WH Smith has just pushed the the travel retailer's share price down further in 2025, but…

Read more »

ISA coins
Investing Articles

How much would you need in a Stocks & Shares ISA to target a £2,000 monthly passive income?

How big would a Stocks and Shares ISA have to be to throw off thousands of pounds in passive income…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

£10,000 invested in Diageo shares 4 years ago is now worth…

Harvey Jones has taken an absolute beating from his investment in Diageo shares but is still wrestling with the temptation…

Read more »

Investing Articles

Dividend-paying FTSE shares had a bumper 2025! What should we expect in 2026?

Mark Hartley identifies some of 2025's best dividend-focused FTSE shares and highlights where he thinks income investors should focus in…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How long could it take to double the value of an ISA using dividend shares?

Jon Smith explains that increasing the value of an ISA over time doesn't depend on the amount invested, but rather…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »