Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I’d buy FTSE 100-member SSE’s share price today for its 7% dividend yield

SSE plc’s (LON: SSE) share price could deliver a strong income return over the long run despite the risks it faces, in my opinion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Although the FTSE 100 has a dividend yield of around 4%, the decline in the SSE (LSE: SSE) share price over the last year means it yields over 7% at the present time. The company has a revised strategy set to lead to reduced volatility and an increasing focus on renewable energy. This could provide it with a more sustainable income outlook over the long run.

Since SSE has a relatively undemanding valuation, it could be worth buying alongside another utility company that released an update on Monday. While significantly more speculative than SSE, its total returns in the long run could be relatively impressive.

Improving performance

The company in question is developer and operator of power generation plants in India, OPG (LSE: OPG). Its trading update for the 2019 financial year showed its profits are set to be in line with expectations. Its total generation of 2.71 bn units was down by 2% compared to the previous year, but was in line with previous guidance.

The company’s average tariff increased by 10% as a result of tariff rises for captive customers. Its Plant Load Factor of 75% was down 2 percentage points from the previous year.

Although OPG is a relatively speculative stock, it could offer long-term growth potential. Demand for electricity in India is expected to grow rapidly over the long run, and this could provide the company with a tailwind. As part of a diversified portfolio of shares, it may offer investment appeal for less risk-averse investors.

Dividend potential

As mentioned, SSE now has a dividend yield of over 7% following its 16% share price decline of the last year. During this time, it’s experienced a number of challenges. Those have included a profit warning that was caused to a large degree by its trading arm. In response, the company has changed its strategy so that its financial performance isn’t materially affected by its hedged positions.

SSE has also been seeking to pivot away from domestic energy supply for some time. Although the proposed combination with npower has fallen through, its domestic energy supply business is still expected to be spun-off, or sold in the short term. This will allow the company to focus on renewable energy infrastructure, which could provide it with improving financial prospects.

Although the company’s financial performance has been disappointing in the last year, its dividend is expected to be covered 1.4 times by profit this year. It remains committed to a five-year dividend growth plan which could see its shareholder payouts beat inflation.

Alongside its 7% dividend yield, this could make the stock highly attractive to income-seeking investors. With a price-to-earnings (P/E) ratio of 9.6, it also offers a wide margin of safety at present. As such, now could be the right time to buy it.

Peter Stephens owns shares of SSE. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
US Stock

I asked ChatGPT for the juiciest growth share for 2026, and it said…

Jon Smith is rather unimpressed with the growth share that ChatGPT presents to him, and explains his reasons why in…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Dividend Shares

Here’s a stock lurking in the FTSE 100 with a 9% dividend yield forecast

Jon Smith highlights a FTSE 100 company that he thinks has been in the headlights for share price growth recently…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Could a 2026 stock market crash be on its way?

Will the stock market crash next year? Nobody knows for sure, including our writer. Here's what he's doing now to…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target a £5,555 monthly passive income?

Muhammad Cheema explains how an investor could target £5,555 in monthly passive income over time by making use of a…

Read more »

Little girl helping her Grandad plant tomatoes in a greenhouse in his garden.
Investing Articles

With single-digit P/E ratios, here are 3 of the FTSE 100’s cheapest-looking shares!

Only a few FTSE 100 shares are trading at single digit-multiples of earnings! And our Foolish author has highlighted what…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

How much do you need in an ISA to earn a £33,333 passive income?

Discover how to target a five-figure passive income in a Stocks and Shares ISA -- and a top 7.6%-yielding dividend…

Read more »

Tariffs and Global Economic Supply Chains
Investing Articles

Did Donald Trump just deliver fantastic news for Nvidia stock?

With artificial intelligence chip sales set to resume in China, is Nvidia stock worth looking at while it's trading under…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Market Movers

£20,000 of British American Tobacco shares could generate dividends of…

British American Tobacco shares are tipped to deliver more huge dividends over the next three years. Does this make them…

Read more »