Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I’d avoid Sainsbury’s and buy this superstock instead

G A Chester explains why J Sainsbury plc (LON:SBRY) isn’t on his shopping list, and why he prefers a premium-rated ‘category killer’.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

To say that the bosses of J Sainsbury (LSE:SBRY) and J D Wetherspoon (LSE: JDW) aren’t united in their views on Brexit is an understatement.

The supermarket’s chief executive Mike Coupe has been prominent among the UK’s big retail bosses in warning that a no-deal Brexit and trading under World Trade Organisation terms would increase food prices, cause significant disruption, and could put national food security at risk.

Meanwhile, Wetherspoon’s Brixiteer boss Tim Martin has lauded the prospect of a clean break from the EU and free trade, on the grounds it would reduce shop and food prices and be good for his customers.

Whatever the ultimate terms of the final divorce decree and economic repercussions, I’m convinced Sainsbury’s is a stock to avoid, while I’d happily buy Wetherspoon’s shares today, and hold them for the long term. Here’s why.

Ominous

Sainsbury’s has been struggling for a good number of years now. I was unconvinced by its acquisition of Argos in 2016. This upped its exposure to discretionary consumer spending which, from an investment perspective, is not really what I want from a defensive sector like food.

Its announcement last year of an agreed merger with Asda was more promising in this respect. However, as I warned readers, there was a chance the competition regulator would block it, and that even if it did go ahead, I would view it as fraught with execution risk. It now looks like the merger is unlikely to happen.

Recent news flow around Sainsbury’s has been ominous. Kantar Worldpanel’s regular grocery market survey showed its sales falling 1% over the 12 weeks to 24 February, while Tesco, Asda and Morrisons saw rises of 1.3%, 1% and 0.8%, respectively. Sainsbury’s launched a discount across its TU clothing range last month, followed by a massive sale this week across its homewares brand, Habitat.

At a current share price of 227.5p, Sainsbury’s price-to-earnings (P/E) ratio is 11.2 and its dividend yield is 4.5%. I view this as unattractive for a struggling business, with no clear route to being a sector winner.

Premium worth paying

In today’s half-year results, Wetherspoon reported a 7.1% rise in total sales for the six months ended 27 January, including a like-for-like increase of 6.3%. Growth has accelerated in the six weeks to 10 March, with total sales up 10.9% and like-for-like sales up 9.6%.

However, margins are under pressure from increased staff pay and other costs. As a result, first-half pre-tax profit declined 18.9%. The company reiterated its previous guidance that costs in the second half of the year will be higher than those of the same period last year, and that it “anticipates an unchanged trading outcome for the current financial year.”

The market took today’s news in its stride, with the shares currently trading little changed from yesterday at around 1,300p. This puts the company on a P/E of 17.1, and with its routinely small dividend giving a yield of just 0.9%.

However, I believe the premium rating is worth paying because I view Wetherspoon’s position in the value pub market as akin to Primark’s in budget clothing — a clear ‘category killer’, in the words of one City analyst. As such, I expect it to be a long-term winner.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

From hero to zero: are Lloyds shares a ticking time-bomb after a 70% gain in 2025?

In 2025, Lloyds shares have produced around 10 years’ worth of average stock market gains. Could they be heading for…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Which stock market is best: the UK or US? Here’s how British investors can benefit regardless

Stock market diversification helps spread risk and capitalise on growth and income. Mark Hartley considers the options for British investors.

Read more »

Exterior of BT Group head office - One Braham, London
Investing Articles

Will the epic BT share price surge 77% in 2026?

BT's share price is tipped to rise next year. Discover what could drive the FTSE stock higher -- and what…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

I asked ChatGPT for 5 world-class UK stocks for a retirement portfolio. Here’s what it gave me

Searching for top-quality UK stocks for a retirement portfolio? Here are some names that the world's most popular generative AI…

Read more »

Happy male couple looking at a laptop screen together
Investing Articles

I just asked ChatGPT a really stupid question about FTSE 100 stocks and it said…

Harvey Jones insulted artificial intelligence by asking it a very basic question about which FTSE 100 stocks to buy and…

Read more »

Road trip. Father and son travelling together by car
Growth Shares

The share price of my favourite FTSE 100 growth stock can’t stop falling. Time to buy?

Paul Summers loves the near-monopoly this FTSE 100 company enjoys. But he's also concerned its shares have tumbled over 20%…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Dividend Shares

Shock news: over 1 year, the FTSE 100 is beating the S&P 500!

For most of the last 15 years, the US S&P 500 index has thrashed the UK's FTSE 100. However, this…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Why are investors flooding into IAG shares this week?

In the last week, investors have been snapping up IAG shares like there's no tomorrow. What could have sparked the…

Read more »