Why I’d buy FTSE 100-member ITV’s share price in these weak stock markets

ITV plc (LON: ITV) could offer stronger performance than the FTSE 100 (INDEXFTSE: UKX).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While the FTSE 100 could post further falls after declining by over 10% since May, weak stock markets can provide buying opportunities. Certainly, there is scope for a continued drop in the ITV (LSE: ITV) share price, for example. But with the company appearing to have a sound strategy and a strong position within its market, it could offer impressive reward prospects in the long run, in my opinion.

Clearly, it’s not the only stock to have experienced a fall in market value in recent months. Could another stock which reported positive results on Friday eventually deliver a successful turnaround?

Growth prospects

The stock in question is Parkmead (LSE: PMG), which is an energy group that is focused on the UK and Netherlands. It released results for the year to 30 June 2018, with revenue increasing by 70% versus the previous year. Its gross profit increased by 242% to £4.1m, while it remains well-capitalised due to a cash position of £23.8m and no debt. The company has benefited from enhancing its gas production in the Netherlands, with the combination of its various divisions providing the wider group with increasing balance.

During the period, Parkmead completed seven acquisitions. It has also made progress with its Greater Perth Area project, with an increase in its stake providing it with a rise in oil and gas reserves of 67%. Increased production at its Diever West gas field helped to boost its cash flow, while it continues to seek further acquisitions.

As such, the company appears to be performing relatively well. Although it remains relatively risky and lacks the size and scale of some of its rivals, its long-term growth potential could be improving.

Recovery potential

Having declined by 18% since early July, the ITV share price seems to offer a relatively wide margin of safety. The stock trades on a price-to-earnings (P/E) ratio of around 9.5, which suggests that it could offer good value for money. Furthermore, a dividend yield in excess of 5%, which is covered over 1.9 times by profit, suggests that there could be improving income returns ahead for the business.

Of course, parts of ITV’s business are underperforming at the present time. A weak UK economy is contributing to a general slowdown in demand for advertising, although the company’s online advertising has continued to deliver high growth rates. In the near term, it seems unlikely that the performance of the wider sector will drastically improve, given the prospects for the UK economy. But as a cyclical stock, this is perhaps to be expected at certain times over the long run.

As such, now could be the right time to buy ITV. It may deliver further paper losses in the near term as it faces difficult operating conditions. But from a long-term investment perspective, buying cyclical shares during tough economic periods could prove to be a logical strategy.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

£7,500 invested in BAE Systems shares 10 days ago is now worth…

Why have BAE Systems shares experienced a sudden double-digit pullback? And does this present a buying opportunity for my portfolio?

Read more »

Picture of an easyJet plane taking off.
Investing Articles

£10,000 invested in easyJet shares 4 weeks ago is now worth…

It's been a crazy month for easyJet shares. Here's what would have happened to an investor's £10,000 stake put to…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Down 31%, is this a rare chance to buy Meta stock for my ISA cheaply?

After rising to near $800 in 2025, Meta stock has pulled back to around $550. Edward Sheldon looks at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

18% off its peak, is Nvidia stock now attractively priced?

Nvidia stock has given up almost a fifth of the price it commanded at its peak over the past year.…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

The Aston Martin share price destruction helps illustrate 5 common investing mistakes!

The Aston Martin share price has been a disaster for investors. Christopher Ruane highlights a handful of lessons we can…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

How this stock market correction can help boost a second income by 25%

Jon Smith explains how rising dividend yields across some existing income shares can be seen as an opportunity to grow…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

Considering a SIPP? Today’s market could provide an excellent opportunity to start

Mark Hartley breaks down the benefits of using a SIPP for retirement, and how current market conditions could offer a…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Looking for last-minute ISA ideas? Check out these UK stocks before April 3

Easter bank holidays mean the deadline to put cash into a Stocks and Shares ISA might be closer than UK…

Read more »