Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I’d buy this unloved dividend stock instead of Unilever plc

Why Unilever plc (LON:ULVR) might not be the best consumer stock to buy today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares of Unilever (LSE: ULVR) have tripled in value over the last 10 years, as rising sales and profits have combined with strong demand for defensive stocks.

The group’s share price has risen by 35% since February, largely thanks to a failed takeover attempt by US giant Kraft Heinz. The strategy review which followed the bid approach resulted in management focusing more heavily on cutting costs, improving profit margins and boosting shareholder returns.

Progress has been rapid. The group’s underlying operating margin rose by 1.8% to 17.8% during the first half, while the dividend will rise by 12% this year.

This more aggressive approach has been well received by investors. However, I believe that some of the gains seen over the next year will be one-offs. Analysts’ consensus forecasts seem to support this view.

Earnings per share are expected to rise by 30% in 2017, but by just 9% in 2018. I think that much of this forecast growth is already priced into the stock, which now trades on a forecast P/E of 22.

To put this in context, back in 2011, Unilever shares traded on a P/E of 14. The share price gains since then have come from the stock re-rating to a higher valuation, as well as from earnings growth.

In my view, the firm’s valuation is starting to reach a level where future returns could be fairly average. Although I certainly wouldn’t suggest that anyone should sell their shares in the Anglo-Dutch group, I’m not sure I’d want to buy at current levels.

As a contrarian investor, I’d much rather put fresh cash into a company that’s out of favour, but which has the potential to recover.

The market leader

Car accessory and cycle retailer Halfords Group (LSE: HFD) is the largest company in both sectors in the UK. Having such large market share provides certain benefits in terms of branding and purchasing scale.

But the group’s pre-tax profits have fallen from a peak of £83.8m in 2015 to just £71.4m last year. The shares have followed suit, falling by 30% over the last two years as investors have questioned future growth.

I’m starting to think this sell-off may have gone too far. In a trading update this morning, Halfords said like-for-like (LFL) sales rose by 2.7% during the 20 weeks from 1 April. Total revenue rose by 4.8%, as the effect of new and updated stores was factored-in.

Sales of cycles were particularly strong, with LFL sales up 5.2% over the period, while retail motoring sales rose by 2.3% on a LFL basis. The only question mark was over the group’s Autocentres car repair business, where LFL revenue fell by 2%.

Today’s figures appear to be broadly in line with market forecasts for the current year. The shares are up by 3.6% at the time of writing. Looking ahead to the full year, Halfords is expected to report adjusted earnings of 30.1p per share. That puts the stock on a modest forecast P/E of 10.8, with a well-covered dividend yield of 5.8%.

In my view, this could be an attractive entry point. I’ve added the stock to my watch list for further research.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Start investing this month for £5 a day? Here’s how!

Is a fiver a day enough to start investing in the stock market? Yes it is -- and our writer…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Investing in high-yield dividend stocks isn’t the only way to compound returns in an ISA or SIPP and build wealth

Generous payouts from dividend stocks can be appealing. But another strategy can offer higher returns over the long run, says…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

A rare buying opportunity for a defensive FTSE 100 company?

A FTSE 100 stock just fell 5% in a day without anything changing in the underlying business. Is this the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Simplify your investing life with this one key tip from Warren Buffett

Making moves in the stock market can be complicated. But as Warren Buffett points out, if you don’t want it…

Read more »

Tesco employee helping female customer
Investing Articles

Is Tesco a second income gem after its 12.9% dividend boost?

As a shareholder, our writer was happy to see Tesco raise dividends -- again. Is it finally a serious contender…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

Has the Rolls-Royce share price gone too far?

Stephen Wright breaks out the valuation models to see whether the Rolls-Royce share price might still be a bargain, even…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How much do you need to invest in a FTSE 100 ETF for £1,000 monthly passive income?

Andrew Mackie tested whether a FTSE 100 ETF portfolio could deliver £1,000 a month in passive income – the results…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

One of my top passive income stocks to consider for 2026 is…

This under-the-radar income stock has grown its dividend by over 370% in the last five years! And it might just…

Read more »