Why I still wouldn’t touch Tesco plc or J Sainsbury plc shares

Teco plc (LON: TSCO) shares are bouncing back, but buying them or J Sainsbury plc (LON: SBRY) could be perilous.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Tesco (LSE: TSCO) is a company that has divided the investment community for some years now, and today the argument is about whether the company is past the worst and is on the road to recovery.

After a false start in the first half of the year, the shares dropped back, but we’ve seen a 44% gain since mid-June to today’s 209p. Looking at the record of the past five years of earnings slump followed by forecasts of a return to strong EPS growth this year, I can see why people might think it’s time to pile back in. But I really don’t see it as time to buy.

Forecasts for this year still put the shares on a very high P/E of 28, dropping only as far as 21 on February 2018 forecasts, and that’s with dividends expected to only just return to a 1.2% yield by 2018.

Tesco shares look to me to be valued as if the competition from cut-price competitors like Lidl and Aldi has been beaten and that Tesco is once again in the ascendancy. But I see the drive for “cheaper is better” as being still in its infancy.

The Institute for Fiscal Studies has just predicted a 10-year pay squeeze, with real incomes set to be lower in 2021 than they were in 2008. Do you think that’s going to get more and more people queuing up to buy Tesco’s Finest range? I don’t. In fact, I see a decade of shoppers increasingly visiting the cheapies and ignoring our overpriced traditional supermarkets.

And if Aldi and Lidl don’t cut it, Asda is increasingly seen as the nation’s best value full-service groceries supplier. I would not buy Tesco shares now.

Upmarket squeeze

Despite the cheaper valuation of the shares, I don’t see any greater attraction in J Sainsbury (LSE: SBRY). We’re looking at a forward P/E of around 12 with a mooted dividend yield of 4.4%, but that’s predicated on two more years of declining earnings. That suggests Sainsbury could be at least a couple of years behind Tesco in any recovery in earnings, even if you think Tesco forecasts are realistic (and I’m not convinced).

Sainsbury is even more of a haven for those looking for up-market produce at up-market prices, and the next ten years of earnings squeeze could well hit the company even harder than Tesco. Do you think that real incomes in 2021 coming in lower than they were back in 2008 is a recipe for success for upmarket food sellers? I don’t.

Sainsbury’s interim results on 9 November opened with all sorts up upbeat exhortations, including writing things in orange as if that made any difference.

But once past the usual puffery, we saw a report of a 10% fall in underlying pre-tax profit, a 6.7% drop in underlying earnings per share, and a drop in return on capital employed from 8.5% a year previously to 8%.

In its outlook statement, Sainsbury told us that “pricing pressures continue to impact margins“. You bet they do! And if you think there’s any likelihood that price competition is going to ease up any time during the lost economic decade we’re likely to be facing as we rush headlong off the Brexit cliff, well, it’s your money and your call.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Looking for a £750 monthly passive income? Here’s how much it takes

The idea of buying dividend shares for their passive income potential can sound promising. How might the nuts and bolts…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£20,000 in this ISA portfolio would generate £1,400 in passive income

Ben McPoland presents a ready-made Stocks and Shares ISA portfolio containing five UK names that as a group currently yield…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

The most underrated stock in the FTSE 100?

Nobody seems to like the FTSE 100’s water utilities. But could Severn Trent be the biggest opportunity that investors aren’t…

Read more »

a couple embrace in front of their new home
Investing Articles

£1,000 now buys 1,075 Taylor Wimpey shares. Worth it for the 8% dividend yield?

There’s a massive dividend yield on offer from his well-known UK housebuilder right now. But what are the risks for…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Want to invest in SpaceX, Revolut, and TikTok? Consider buying this FTSE 100 stock

Ben McPoland thinks this FTSE 100 investment trust is a top stock to consider buying to gain exposure to the…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Here’s my Stocks and Shares ISA plan for 2026/27

Stephen Wright has a clear plan when it comes to investing in his Stocks and Shares ISA. But do the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Where to look for safety in today’s stock market?

Stephen Wright has been looking for safety in a specific place in today’s stock market. And Warren Buffett’s firm has…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

This 5-share ISA could deliver an amazing second income of £762 a month

As the world’s stock markets plunge, many yields are rising. James Beard looks at five shares that could generate an…

Read more »