Will Safestore Holdings plc overtake Big Yellow Group plc after 14% sales rise?

Should you buy Safestore Holdings plc (LON: SAFE) instead of Big Yellow Group plc (LON: BYG)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Storage company Safestore (LSE: SAFE) has released a strong fourth quarter trading update today with revenue up by almost 14% at constant exchange rates and weak sterling providing an additional boost to the reported figure of 18.4%. Does this mean that Safestore is now a better buy than sector peer Big Yellow Group (LSE: BYG)? Well, that’s debatable.

Safestore enjoyed upbeat performance across its divisions. For example, in the UK like-for-like (LFL) sales increased by 9.2%, while in France they rose by 5%. This took LFL revenue growth for the full year to 8.1% at constant exchange rates, with Safestore’s balanced approach to revenue management proving to be highly successful.

A key reason for Safestore’s strong sales performance was a rise in occupancy. For the full year this increased by 3.5% LFL, with Safestore’s LFL average storage rate also up 3.9% at constant exchange rates. Alongside the acquisitions of Space Maker and the opening of five new stores towards the end of the financial year, this shows that Safestore is making good progress on both an organic and acqusition basis. Therefore, it expects earnings to be at the top of the consensus range.

Looking ahead, Safestore has the potential to deliver further growth in the long run. It’s focused on the significant opportunity presented by its 1.6m sq ft of currently unlet space. And its balance sheet capacity and flexibility provide it with the scope to make further acquisitions in order to boost its organic growth potential.

A better bet?

Safestore is expected to record a rise in earnings of 13% in the current financial year. This compares favourably to sector peer Big Yellow, which is expected to post a rise in earnings of 10% in the both the current year and the next one. However, Big Yellow’s growth outlook is arguably more stable than that of Safestore. The former has increased earnings in each of the last five years, while Safestore’s reported earnings have been more volatile and less consistent.

This could indicate that Big Yellow has a lower risk profile than Safestore and may explain why it trades at a premium to its sector peer, with Big Yellow having a price-to-earnings (P/E) ratio of 19.6 versus 18.7 for Safestore. Given the relatively minor difference in their valuations and growth prospects, Big Yellow appears to have a superior risk/reward ratio to Safestore.

In addition, it yields 4.1% versus 3.1% for Safestore. While the latter’s dividends are covered 1.7 times versus 1.3 times for Big Yellow, the higher yield of the latter plus its strong earnings growth prospects means that it has greater income appeal over the medium term. Alongside a lower risk profile and despite a marginally higher valuation, this makes Big Yellow the better buy. However, Safestore is still set to deliver a high total return in the coming years.

Peter Stephens owns shares of Big Yellow Group. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 out-of-favour FTSE 250 stocks set for a potential turnaround in 2026

These famous retail stocks from the FTSE 250 index have crashed in 2025. Here's why 2026 might turn out to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »