Why Imperial Brands plc is the sweetest ‘sin’ stock around!

Royston Wild explains why Imperial Brands plc (LON: IMB) is a terrific growth share.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Cigarette manufacturer Imperial Brands (LSE: IMB) has seen its share price shudder to four-and-a-half-month lows on Tuesday after the release of latest full-year numbers.

The Davidoff and JPS manufacturer has fallen after announcing plans to spend £750m on fresh cost-cutting measures that it says will realise cost savings of £300m a year by 2020. But I believe share pickers have overlooked another resilient performance in what remains  a challenging marketplace.

Imperial Brands saw revenues jump 9.3% in the 12 months to September 2016, to £27.6bn, helped by the growing appeal of its so-called ‘Growth Brands’ — volumes of these rose 4.3% in the period, to 151.3bn sticks.

This helped operating profit at Imperial Brands shoot 12.1% higher during the year, to £2.2bn. And the smoking giant announced that it would plough an extra £300m into “selected quality growth opportunities”, a move that should keep sales of its blue ribbon labels rising across the globe.

Super value

A top-tier product stable is a quality shared by Britain’s other cigarette giant, British American Tobacco. Imperial Brands’ rival reported in late October that its ‘Global Drive Brands’ like Dunhill and Pall Mall grew market share by 9.8% during January-September, with consumer demand continuing to climb across Europe, Asia and Latin America.

And fellow FTSE 100 ‘sin’ stock Diageo is also reaping the rewards of a popular product portfolio and wide geographical footprint. Mammoth investment in its six biggest global brands like Guinness and Johnnie Walker helped sales jump again in the year to June 2016. And Diageo’s appetite for acquisition continues to bolster its performance in established and developing regions alike.

But I think it could be argued that Imperial Brands’ attractive metrics make it a sweeter pick for value seekers.

A projected 15% earnings rise for fiscal 2017 leaves the tobacco titan dealing on a P/E rating of 15.1 times. This figure trumps forward multiples of 20 times and 18.5 times for Diageo and British American Tobacco, respectively.

And Imperial Brands carries a dividend yield of 4.2% for the current period, beating corresponding figures of 3% for Diageo and 3.6% for its tobacco rival.

Mix it up

Those seeking market-mashing value are unlikely to be attracted by by Fever- Tree Drinks (LSE: FEVR), either.

The firm may be expected to print a 60% earnings rise in 2016. But this results in a colossal P/E rating of 59.4 times. And a forward dividend yield of 0.5% trails the blue-chip average of 3.5% by some distance.

However, I believe Fever-Tree Drinks is worthy of serious attention from growth hunters, just like its big-cap brothers. The FTSE AIM 50 stock leapt 11% on Monday, after announcing that “results for the full year… will be materially ahead of current market expectations.”

In particular, Fever-Tree announced that “performance in the UK, the group’s largest market, has been particularly strong as new distribution gains have combined with a continued rate of sales growth.”

News that demand for Fever-Tree’s high-end mixers domestic operations has held up well in the wake of June’s EU referendum underlines the strength of the company’s brand. But this is only part of the story, as Fever-Tree’s heavy international bias also offers plenty of upside potential — analyst firm Cenkos puts global mixer sales at £8bn per annum.

While expensive on paper, I reckon Fever-Tree — like Imperial Brands, et al — has the potential to deliver stunning shareholder returns in the years ahead. And this makes the company worthy of serious attention.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has recommended Diageo and Imperial Brands. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

With a 6% dividend, is this company a passive income no-brainer?

Dividend paying companies can be a game changer for building a passive income, but is this company the answer? Gordon…

Read more »

Investing Articles

2 value shares I’d happily snap up in a heartbeat

These two value shares look great value for money, and both possess their own unique offering with bullish traits our…

Read more »

Investing Articles

Up 13% in 2024, is the Aviva share price just getting started?

The Aviva share price has had a great 2024 to date, but is there more to come from this insurance…

Read more »

Growth Shares

This FTSE 250 stock fell 15% yesterday. Here’s why I want to buy the dip

Jon Smith talks through the negative news that caused a FTSE 250 stock to fall yesterday but flags up why…

Read more »

Investing Articles

1 under the radar stock I’d buy for my Stocks and Shares ISA

This Fool is looking for good dividend stocks to buy for her Stocks and Shares ISA and earmarks this investment…

Read more »

Investing Articles

This company might even beat the Amazon share price over the next few years

The Amazon share price is pretty synonymous with e-commerce investments, but I think there's a more appealing company out there.

Read more »

Investing Articles

1 growth stock that could skyrocket over the next 10 years

This investor is excited about the transformational potential of one growth stock that he's been eyeing up for his portfolio.

Read more »

Investing Articles

This penny stock once looked destined for big things! What’s happened?

Sumayya Mansoor had high hopes for this penny stock in the past but the wheels look to have come off…

Read more »