We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

Why Imperial Brands plc is the sweetest ‘sin’ stock around!

Royston Wild explains why Imperial Brands plc (LON: IMB) is a terrific growth share.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Cigarette manufacturer Imperial Brands (LSE: IMB) has seen its share price shudder to four-and-a-half-month lows on Tuesday after the release of latest full-year numbers.

The Davidoff and JPS manufacturer has fallen after announcing plans to spend £750m on fresh cost-cutting measures that it says will realise cost savings of £300m a year by 2020. But I believe share pickers have overlooked another resilient performance in what remains  a challenging marketplace.

Imperial Brands saw revenues jump 9.3% in the 12 months to September 2016, to £27.6bn, helped by the growing appeal of its so-called ‘Growth Brands’ — volumes of these rose 4.3% in the period, to 151.3bn sticks.

This helped operating profit at Imperial Brands shoot 12.1% higher during the year, to £2.2bn. And the smoking giant announced that it would plough an extra £300m into “selected quality growth opportunities”, a move that should keep sales of its blue ribbon labels rising across the globe.

Super value

A top-tier product stable is a quality shared by Britain’s other cigarette giant, British American Tobacco. Imperial Brands’ rival reported in late October that its ‘Global Drive Brands’ like Dunhill and Pall Mall grew market share by 9.8% during January-September, with consumer demand continuing to climb across Europe, Asia and Latin America.

And fellow FTSE 100 ‘sin’ stock Diageo is also reaping the rewards of a popular product portfolio and wide geographical footprint. Mammoth investment in its six biggest global brands like Guinness and Johnnie Walker helped sales jump again in the year to June 2016. And Diageo’s appetite for acquisition continues to bolster its performance in established and developing regions alike.

But I think it could be argued that Imperial Brands’ attractive metrics make it a sweeter pick for value seekers.

A projected 15% earnings rise for fiscal 2017 leaves the tobacco titan dealing on a P/E rating of 15.1 times. This figure trumps forward multiples of 20 times and 18.5 times for Diageo and British American Tobacco, respectively.

And Imperial Brands carries a dividend yield of 4.2% for the current period, beating corresponding figures of 3% for Diageo and 3.6% for its tobacco rival.

Mix it up

Those seeking market-mashing value are unlikely to be attracted by by Fever- Tree Drinks (LSE: FEVR), either.

The firm may be expected to print a 60% earnings rise in 2016. But this results in a colossal P/E rating of 59.4 times. And a forward dividend yield of 0.5% trails the blue-chip average of 3.5% by some distance.

However, I believe Fever-Tree Drinks is worthy of serious attention from growth hunters, just like its big-cap brothers. The FTSE AIM 50 stock leapt 11% on Monday, after announcing that “results for the full year… will be materially ahead of current market expectations.”

In particular, Fever-Tree announced that “performance in the UK, the group’s largest market, has been particularly strong as new distribution gains have combined with a continued rate of sales growth.”

News that demand for Fever-Tree’s high-end mixers domestic operations has held up well in the wake of June’s EU referendum underlines the strength of the company’s brand. But this is only part of the story, as Fever-Tree’s heavy international bias also offers plenty of upside potential — analyst firm Cenkos puts global mixer sales at £8bn per annum.

While expensive on paper, I reckon Fever-Tree — like Imperial Brands, et al — has the potential to deliver stunning shareholder returns in the years ahead. And this makes the company worthy of serious attention.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has recommended Diageo and Imperial Brands. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Rolls-Royce shares on 17 April is now worth…

While a winner in recent years, Rolls-Royce shares have endured a tough time since 17 April. Is this an opportunity…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Up 30% in April but still at a 10-year low! Is this the best stock to buy in May?

Harvey Jones is looking for the best stock to buy over the month ahead. For a moment, he thought he'd…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

3 REITs to consider as buy-to-let gets tougher in 2026!

Looking to invest in property? Royston Wild explains why holding REITs could be a better option than buy-to-let -- and…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

Lost money on Diageo shares? Consider buying this £2.19 FTSE stock to try and make it up

Diageo shares have been an awful investment. But Edward Sheldon has an idea for those looking to make up their…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

How much is needed in an ISA to target a £2,764 monthly passive income?

Dr James Fox is clear: investors need to focus on building wealth through undervalued growth opportunities before taking a passive…

Read more »

Google office headquarters
Investing Articles

Alphabet could rise to $427 say analysts, but is Microsoft the better Mag 7 stock to consider buying for an ISA?

Alphabet stock has all the momentum at the moment, but could Microsoft offer more potential in the long run given…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

At 27 years old, will a cash ISA or Stocks and Shares ISA help build wealth faster?

Muhammad Cheema looks at the prospects of investing in a cash ISA versus a stocks and shares ISA for someone…

Read more »

A mature adult sitting by a fireplace in a living room at home. She is wearing a yellow cardigan and spectacles.
Investing Articles

How these 2 dividend shares could help an ISA investor target a £1,639 income in 2026

Harvey Jones picks out two FTSE 100 dividend shares with stunning yields, and examines whether their shareholder payouts are sustainable.

Read more »