How safe is J Sainsbury plc’s dividend?

Are dividends built to endure at J Sainsbury plc (LON: SBRY), or is trouble ahead?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If you search the FTSE 100 for firms paying big dividends, at some point your attention is bound to settle on supermarket operator J Sainsbury (LSE: SBRY).

At today’s share price around 243p, the forward dividend yield runs near 4.4% for year to March 2018 — enough to get the pulse racing of any self-respecting dividend hunter. But are Sainsbury’s dividends built to endure, or is there trouble ahead?

Trouble in the sector

I’m sure that by now, you don’t need me to tell you that the stock market-listed supermarket sector as a whole has hit a difficult patch. Changing consumer habits are driving the rise of disrupting and deep-discounting competition from fast-growing competitors, particularly from Aldi and Lidl.

As a value-oriented income-seeking investor, should you be that worried? After all, out-of-favour and down-on-their-luck businesses are the raw material for generating decent, high-level dividends — without a bit of trouble or uncertainty dragging share prices down, we probably wouldn’t see high dividends at all.

Maybe, but I’m cautious. This time it could be different and I know you’ve probably heard that one before, but really, it could. The figures coming out of the sector keep pointing to a seemingly relentless trend. The latest research from Kantar Worldpanel has it that during the 12 weeks to 14 August 2016, Lidl and Aldi grew like-for-like sales by 12.2% and 10.4% respectively. Meanwhile, Asda’s sales were down 5.5%, Morrisons’ eased by 1.8%, Sainsbury’s fell 0.6% and Tesco lost 0.4%.

If such figures were isolated I wouldn’t worry, but we’re getting similar outcomes month after month. Aldi and Lidl are disrupting the sector and pulling the rug from under cosy business models that previously delivered high profits for the London-listed supermarkets such as Sainsbury’s.

The dividend has been falling

Without diving into esoteric figures we can gain a good idea about the health of a business by looking at the directors’ decisions about dividends. We can gauge what the top people in an organisation think about cash flows and future prospects of their businesses simply by looking at the dividend records. Sainsbury’s directors reduced the dividend for the last two years and City analysts following the firm expect a further dividend cut this trading year with the dividend being held flat next year. 

That’s not good. The best dividend investments involve firms having a strong record of rising dividends year-on-year with an expectancy that such rises will continue into the future. Yet Sainsbury’s can’t raise or maintain its dividend payments because of weakening cash flow from operations. Net cash from operations has fallen every year for the past five years. That’s strong evidence that the firm’s battle to retain its market share is taking a huge toll on profitability. I’ve seen enough. Sainsbury’s existence as a viable business is under threat, so the firm doesn’t make the grade as a safe dividend investment, in my opinion.

Kevin Godbold has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

With Warren Buffett about to step down, what can investors learn?

Legendary investor Warren Buffett is about to hand over the reins of Berkshire Hathaway after decades in charge. How might…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

I asked ChatGPT for the perfect passive income ISA and it said…

Which 10 passive income stocks did the world's most popular artificial intelligence chatbot pick for a Stocks and Shares ISA?

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How I generated a 66.6% return in my SIPP in 2025 (and my strategy for 2026!)

By focusing on undervalued, high-potential stocks, this writer achieved market-beating SIPP returns in 2025 – here’s how he aims to…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

New to the stock market? Here’s how you can give yourself a huge advantage

Stock market crashes can make buying shares intimidating. But investors don’t need specialist skills or knowledge to give themselves a big…

Read more »