Could Unilever plc or Reckitt Benckiser Group plc DOUBLE by 2020?

Paul Summers explains how a recovery in emerging markets could help Unilever plc (LON:UVLR) and Reckitt Benckiser Group plc (LON:RB) rocket.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever sign

Image: Unilever. Fair use.

Investors can be forgiven for feeling nervous at the moment. Concerns over global growth and the EU referendum are at the forefront of shareholders minds. In uncertain times, the more predictable a businesses is, the greater the degree of comfort it offers.

Today, I’ll be looking at two consumer goods giants and asking whether their share prices could not only withstand periods of volatility but actually double in only a few years.

Reassuringly expensive

Unilever (LSE:ULVR) and Reckitt Benckiser (LSE:RB) are both multinational companies with enviable portfolios of familiar brands that may already be in your home. Marmite, Lynx, Persil, Dove, Flora? Unilever owns them all.  Durex, Dettol, Vanish and Strepsils? These are just four of Reckitt Benckiser’s famous names.

Collectively, these sticky brands generate huge amounts of cash for their respective companies, which ultimately boosts their share prices. This time last year, shares in Unilever traded at 2,656p. Today, they’re valued at 3,245p. That’s a rise of 22%. Reckitt’s share price has performed just as well, rising 22% from 5,703p to 6,946p. Look again at the title of this article. I don’t think it’s overly optimistic.

This feat hasn’t escaped the market’s attention, of course. Unilever’s shares now trade on a forecast price-to-earnings (P/E) ratio of 21. Reckitt’s P/E is even greater at 23.

But if you baulk at how expensive these companies are, consider this: these superb share price gains have occurred in 12 months that have seen an interest rate hike in the USA, two large market wobbles (August and January), the Greek debt crisis, terrorist attacks in Paris and Brussels and an assortment of other doubts and concerns have hit the headlines. Stability is one thing but out-performance of this kind during dark periods is the sign of two great companies. And great companies tend to receive high valuations. 

Even if these shares are expensive, there are other attractions. The yields, while not outstanding, look safe and secure. Income investors considering distressed oil giants or miners with unrealistic payouts should ponder this for a while. Wouldn’t it be nice not to worry about whether you’ll receive that next dividend? At just under 3%, Unilever’s yield is well covered by earnings. Reckitt Benckiser’s yield may be lower at just over 2% but has even better cover than its FTSE100 peer. Receive, reinvest, repeat.

Can elephants gallop after all?

The late, great investor Jim Slater believed that the best gains could be made from under-researched small-cap stocks. In his view, the vast majority of FTSE 100 giants plod along, providing predictable, adequate, if unexciting returns for investors.  I think these companies could be exceptions to his rule. My reason for this rests on both companies’ emerging market presence.

As much as 58% of Unilever’s earnings come from these economies. Its most recent trading statement indicated sales had grown by 8% in the last three months, despite challenging conditions. In Reckitt’s April Q1 results, revenue from emerging markets was up 10% and accounted for 31% of total revenue across the group. All this during a time in which some developing countries, such as Brazil and Russia, have experienced and continue to experience significant economic headwinds. Just think how earnings at both companies could explode if these and others were to recapture their spark and stage a significant and sustained recovery?

Paul Summers owns shares in Unilever. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Reckitt Benckiser. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
Investing Articles

2 spectacular growth stocks to consider buying in March

Investors ignore the risks with growth stocks when things are going well. But when this changes, fixating on the dangers…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Why is the FTSE 100 suddenly beating the S&P 500?

The UK's blue-chip index has been on fire over the past couple of years, helping it catch up to the…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

This non-oil FTSE stock’s risen 4.6% in 3 days. What’s going on?

Against the backdrop of trouble in the Middle East, James Beard investigates why this FTSE 100 stock’s doing so well.…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Has a 2026 stock market crash just come a whole lot closer?

If we're in for a stock market crash, what's the best way for us to prepare, and what kinds of…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 79% in a year, this FTSE 250 stock still gets a resounding Strong Buy from analysts

This under-the-radar growth stock in the FTSE 250 has been on fire over the past 12 months. Why are City…

Read more »

Frustrated young white male looking disconsolate while sat on his sofa holding a beer
Investing Articles

Vistry shares down 20%! Here’s what I’m doing…

Vistry shares have crashed as the firm cuts prices and moves away from share buybacks. But is Stephen Wright’s long-term…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

The IAG share price is climbing today despite war fears – what’s going on?

It's been a tough week for the IAG share price and Harvey Jones expects more volatility. Yet the FTSE 100…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

By March 2027, £1,000 invested in Natwest shares could turn into…

NatWest shares have been on a tear in recent years. What might the next 12 months have in store for…

Read more »