ITV plc reports 14% rise in sales despite uncertain advertising market

Is now the perfect time to buy ITV plc (LON: ITV) after a strong first quarter?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in ITV (LSE: ITV) have fallen by 2% today despite the broadcaster announcing a strong set of first-quarter results. The company’s top line increased by 14% versus the prior period, with it standing at £755m. This was due to impressive performance in ITV’s various segments, with Broadcast & Online revenue rising by 2% and Online, Pay & Interactive sales increasing by 17%.

Meanwhile, ITV Studios’ revenue was driven higher by acquisitions. It was up 44% versus the first quarter of the previous year. Encouragingly, ITV’s share of viewing increased by 3% in the quarter, with ITV Family share of viewing rising by 1%.

Looking ahead, ITV is on track to record double-digit revenue growth in Online, Pay & Interactive, with ITV Studios expected to deliver double-digit sales and profit growth for the full  year. However, the company is experiencing a challenging advertising market, which has been the case since the debate surrounding Brexit began. As such, the coming weeks and potentially months could see ITV’s financial performance come under a degree of pressure, although with a sound business model it looks set to outperform the wider UK television advertising market.

Strategy on target

A key reason for that is the strategy which ITV has pursued in recent years. It has sought to become more diversified and better balanced, with organic growth being aided by acquisitions. This has allowed ITV to increase its bottom line in each of the last five years, with it rising at an annualised rate of almost 21% during the period. While earnings growth of 8% this year and 7% next year may be somewhat lower than that achieved in the past, given the difficult trading conditions ITV is experiencing that would still represent a good result on a relative basis.

With ITV trading on a price-to-earnings (P/E) ratio of 11.8, its shares appear to be very attractively priced. The key reason for that, of course, is the fall in ITV’s share price since the turn of the year, with its valuation declining by 24% year-to-date. Clearly, investor sentiment towards the company is weak and with the potential for Brexit hurting its financial performance, there’s a good chance that ITV’s share price will come under further pressure during the coming weeks and months, as the Brexit vote gets ever closer.

However, this presents a superb buying opportunity because ITV remains a high quality business that’s in a strong position to deliver upbeat growth in the long run. With its shares having a price-to-earnings-growth (PEG) ratio of just 1.6, they seem to offer a sufficiently wide margin of safety to merit purchase at the present time. Furthermore, ITV currently yields 3.5% from a dividend covered 2.4 times by profit. And due to its strong cash flow, ITV’s income appeal is likely to increase, thereby making it a sound income, growth and value play for the long term.

Peter Stephens owns shares of ITV. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

Will the stock market crash in 2026? Here’s what 1 ‘expert’ thinks

Mark Hartley ponders the opinion of a popular market commentator who thinks the stock market might crash in 2026. Should…

Read more »

Investing Articles

Prediction: I think these FTSE 100 shares can outperform in 2026

All businesses go through challenges. But Stephen Wright thinks two FTSE 100 shares that have faltered in 2025 could outperform…

Read more »

pensive bearded business man sitting on chair looking out of the window
Dividend Shares

Prediction: 2026 will be the FTSE 100’s worst year since 2020

The FTSE 100 had a brilliant 2026, easily beating the US S&P 500 index. But after four years of good…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Dividend Shares

Prediction: the Lloyds share price could hit £1.25 in 2026

The Lloyds share price has had a splendid 2025 and is inching closer to the elusive £1 mark. But what…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

Here’s how much you need in an ISA of UK stocks to target £2,700 in monthly dividend income

To demonstrate the benefits of investing in dividend-paying UK stocks, Mark Hartley calculates how much to put in an ISA…

Read more »

photo of Union Jack flags bunting in local street party
Investing Articles

Is the FTSE 250 set for a rip-roaring comeback in 2026?

With the FTSE 250 index trading very cheaply, Ben McPoland reckons this market-leading tech stock's worthy of attention in 2026.

Read more »

Young Caucasian man making doubtful face at camera
Dividend Shares

Will the Diageo share price crash again in 2026?

The Diageo share price has crashed 35.6% over one year, making it one of the FTSE 100's worst performers in…

Read more »

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »