Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

This Is Why Sprue Aegis PLC Crashed By 45% Today

Is Sprue Aegis PLC (LON:SPRP) a recovery buy after today’s crushing profit warning?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in smoke alarm manufacturer Sprue Aegis (LSE: SPRP) fell by 45% to 142p this morning, after the AIM-listed firm issued a double profit warning. The firm’s guidance for both 2015 and 2016 profits has been cut, causing the shares to crash.

2015 profits hammered by claims

Sprue Aegis says that a quality issue has been found with the batteries fitted to some of its alarms. It seems that these batteries won’t last as long as they should. Most modern smoke alarms are sealed with a guaranteed lifespan. As a result, Sprue expects a surge of warranty claims triggered by low battery alarms sounding within the warranty period.

The firm said today that it’s increasing its provision for 2015 warranty claims by £5.5m to £6.8m, up from just £0.9m in 2014. As a result, the firm’s adjusted operating profit for 2015 is expected to be £7.3m, down from previous guidance of £12.1m.

My estimates suggest that this could result in 2015 earnings of about 13p per share, down from previous forecasts of 22.6p per share. If I’m right, then today’s fall leaves Sprue trading on a 2015 forecast P/E of about 11.

If 2016 trading was going well, then this might have been a good buying opportunity. Unfortunately, 2016 is shaping up to be a bad year for Sprue Aegis.

2016 looks grim

Although it hand’t yet published its 2015 results, today’s trading statement covered the first quarter of 2016. Sales have fallen significantly below expectations in France and Germany. French sales surged last year, after a change to the law required all homes to have at least one smoke alarm. However, French retailers now appear to have been left with surplus stock they can’t shift.

In Germany, the firm says that “product certification delays” on new models are responsible for weaker sales and these two factors are expected to result in Sprue Aegis reporting an operating loss of £1.9m for the first half of 2016.

Although the group expects to return to profit during the second half of this year, full-year sales are now expected to be just £55m, down by 22% from previous broker forecasts of £70m. Full-year operating profit is expected to be just £1.9m, down from £7.3m in 2015.

Is Sprue a recovery buy?

Sprue Aegis said today that it still plans to pay a final dividend for the year ending 2015. However, the dividend outlook for 2016 seems very uncertain to me. I suspect the payout will be cut or cancelled.

Despite this gloomy outlook, it’s worth remembering that Sprue ended 2015 with net cash of £22.4m. It has historically been a well-run company and two of the firm’s directors — Chairman Graham Whitworth and Managing Director Nicholas Rutter — are major shareholders, with a combined 13.8% of the shares.

Sprue doesn’t seem to be in any danger of financial distress. Most of the problems announced today sound to me like one-off issues that should be resolved within 12 months. I think Sprue could be a good recovery buy at some point, but I think it would be wise to wait and see if things really do improve later this year before deciding whether to invest.

Roland Head has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Not using a Stocks and Shares ISA? You could be missing out on a wealthy retirement!

With significantly higher returns than the Cash ISA, Royston Wild explains how a Stocks and Shares ISA can supercharge your…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

44% under ‘fair value’, should investors consider this overlooked FTSE 100 defence gem right now?

This FTSE 100 defence and aerospace stock trades 44% below fair value, yet analysts’ forecasts are for 7.8% annual earnings…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

How much higher can Lloyds shares go after climbing 70% in 2025?

Lloyds Bank shares have rewarded patient investors with some cracking gains this year. But dividend yields aren't looking so great…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

What next after the Boohoo share price exploded 98%?

With the dust settling on the latest Boohoo Group turnaround plans, should we consider buying before the share price gets…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

Passive income? Here’s the real magic of owning dividend shares

Dividend shares can be great investments. But the secret to success comes from looking past the cash the company pays…

Read more »

ISA Individual Savings Account
Investing Articles

How much do you need in an ISA to target a £3,500 monthly passive income?

Stuffing your cash under the mattress isn't the way to earn passive income, but a Stocks and Shares ISA can…

Read more »

Mother and Daughter Blowing Bubbles
Investing Articles

If the AI bubble bursts, will cheap FTSE 100 stocks shine?

This writer explains an investing strategy focused on cheap FTSE 100 stocks, steering clear of overhyped sectors while others chase…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

How much do you need in an ISA for £1,000 a week in passive income?

See which 8.7%-yielding Footsie stock this writer expects to keep pumping dividends into ISA portfolios for many years to come.

Read more »