Is Rolls-Royce Holding PLC A Better Buy Than Unilever plc And BAE Systems plc?

Which of these 3 FTSE 100 heavyweights is the best buy? Rolls-Royce Holding PLC (LON: RR), Unilever plc (LON: ULVR) or BAE Systems plc (LON: BA)

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Rolls-Royce (LSE: RR) is in the headlines today after its biggest shareholder, ValueAct, stated that it believes accelerated cost-cutting is the best way forward for the struggling engine and power systems manufacturer. Furthermore, ValueAct is apparently encouraging Rolls-Royce to consider a sale of its non-aircraft divisions that could leave a more streamlined, efficient and profitable business.

As a result of the comments, shares in Rolls-Royce have risen by over 4% today and are one of the top risers in the FTSE 100. However, they are still well down in the last three months, with Rolls-Royce seeing around 20% wiped off its valuation following a profit warning. And things could get worse before they get better for the company, with its bottom line set to fall by 17% in each of the next two years. Clearly, such figures would be likely to prompt a worsening of investor sentiment, so it seems obvious that the company’s new management team will need to take action.

Despite falling by a fifth in the last three months, shares in Rolls-Royce continue to trade on a relatively rich valuation. For example, they have a price to earnings (P/E) ratio of 14.6 and, factoring in next year’s planned fall in earnings, trade on a forward P/E ratio of 17.7. Rolls-Royce’s share price could under-perform the wider index until a clear and coherent strategy is announced and then begins to be delivered.

A great value option

Of course, there are more appealing options in the FTSE 100. And, among industrial stocks, defence company, BAE (LSE: BA), stands out as a great value option. Like Rolls-Royce, it has had a profit warning in recent trading, but has recovered well so that it is expected to post earnings growth of around 6% next year.

Clearly, much of BAE’s recovery is due to a rapidly improving outlook for the defence sector, with an improving global economy meaning that defence budgets across the developed world are coming under less pressure.

However, BAE has also been able to improve its efficiency in recent years in response to weak demand for its products and, despite its upbeat outlook, trades on a P/E ratio of just 12.6. This indicates that there is considerable upside potential on offer.

Superb growth potential

However, an even better option than BAE is Unilever (LSE: ULVR). Certainly, it is a very different business than either BAE or Rolls-Royce, and its main advantage is that it is less dependent upon external factors than its two FTSE 100 peers. In fact, Unilever has a much more reliable earnings outlook, with a high degree of customer loyalty for its products ensuring that, even if the global economy experiences a downturn, sales of Unilever’s goods should remain buoyant.

Unlike BAE, however, Unilever trades on a high P/E ratio of 22.5, so there is less scope for an upward re-rating than its index peer. Unilever, though, has superb growth potential, with its bottom line set to rise by 14% this year and by a further 7% next year. As such, investor sentiment could be positively catalysed and push the company’s share price to higher highs.

And, while BAE is a great stock, if you could only buy one or the other, then Unilever’s defensive attributes make it the preferred choice at the present time.

Peter Stephens owns shares of BAE Systems and Unilever. The Motley Fool UK owns shares of Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »