Be Like Buffett — A Beginner’s Guide To Quality Investing: Next plc, Brooks Macdonald Group plc, Telecom Plus plc, Rotork plc & Elementis plc

Dave Sullivan presents a helpful guide to invest in quality businesses, such as Next plc (LON:NXT), Brooks Macdonald Group plc (LON:BRK), Telecom Plus plc (LON:TEP), Rotork plc (LON:ROR) & Elementis plc (LON:ELM).

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Starting off in the big wide world of investing can be a daunting task for people new to the game. There is no shortage of information out there, and thanks to the World Wide Web, it is at our fingertips.

While all of this information can often be helpful, it can sometimes cause an overreaction in share prices, and worse still, it can cause investors — both new and, well, not so new — to forget their investment thesis and dump their holding, only to see the price increase over the coming days, weeks and months.

Believe me, I know how hard it can be to sit on your hands when your portfolio is in the red – just look how the housebuilders sold off on the news of the removal of tax relief on mortgage interest charged to landlords announced in the Budget, only to recover strongly on Thursday.

Learning From The Master

There won’t be many readers that don’t recognise the name Warren Buffett, one of, if not, the most successful investors of modern times. I often wonder whether it could be possible to invest like him, but do it with UK traded shares that exhibit traits – or more to the point, qualities — that the master himself uses to buy shares in a company with a view to holding it forever.

However, with thousands of shares out there, it can be difficult to have the time, patience and knowledge to hunt for the stocks that you want. With that in mind, I’ve used Stockopedia to screen all of the shares in the market, and come up with a list of shares that fit the criteria for their Buffetology-esque Sustainable Growth Screen. This screen tries to work out whether the qualifying stocks are reasonably valued for the expected growth in earnings. The strategy forecasts:

Sustainable earnings growth — the higher that growth rate is, the more likely it is that the company has a durable competitive advantage;

Low debt and a growing earnings yieldreturn on equity and return on capital employed.

The thesis being that this should highlight businesses that show consistently high returns — not a flash in the pan

Remember, we want to hold these shares over the long term – we are not looking to trade!

What Shares Qualify?

Out of the thousands of shares in the market, less than 1% qualify for this screen – this is rather interesting in itself. Out of the qualifying 14 stocks, I have chosen 10 as a nice round number. 

As you will see from the below chart, I have invested around £1,000 including all costs into each company. Whilst this is not a real-money portfolio, I believe that it does represent a new investor just starting out in the market.

Share Number of Shares Cost £
Next 13 987.35
Brooks Macdonald 600 995.55
Telecom Plus 101 995.66
Rotork 439 997.87
Elementis 398 998.41

You may well recognise some of the names in the above table. Some are sitting around all-time highs, others have taken a bit of a bath recently. I not bothered about the short term here, though. I’m in it for the long term. Indeed, I’m looking at holding these shares for at least five years.

Coming Up Next

In my next article, I will add the final five shares to the table and dig a little deeper into the reasons why they occupy a place in this quality portfolio of mine.

Over the coming months, I will review this portfolio and compare its performance to the FTSE 100, my chosen benchmark.

Dave Sullivan owns shares in Next. The Motley Fool UK has recommended Elementis and Rotork. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

After strong earnings, is Diploma still one of the UK’s top growth stocks?

Investors trying to find quality growth stocks don’t have to look beyond the FTSE 100. But is that where the…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Why a £250K ISA won’t replace your salary – but could still transform your retirement

What could a £250,000 ISA really do for you? It won’t retire you overnight, but it could reshape your income,…

Read more »

Investing Articles

The BIGGEST holding in my stocks and shares ISA in 2026 is…

Zaven Boyrazian reveals the largest holding in his Stocks and Shares ISA that’s already surged by almost 2,700% since he…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

Here’s how you could build a £23,455 second income with just £100 a month!

Drip-feeding money into growth and dividend shares can eventually deliver a stunning second income in retirement. Royston Wild explains how.

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

I’d back these FTSE stocks will deliver double-digit growth in 2026

The FTSE 100 has reached all-time highs above 10,000, but that doesn't mean there aren't once-in-a-decade bargains to pick up…

Read more »

Investing Articles

Here’s the forecast for the HSBC share price and dividends in 2026!

HSBC's share price was a big riser in 2025 as investors became increasingly bullish about an earnings super-cycle within the…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

A once-in-a-decade chance to buy Marks and Spencer shares?

Marks and Spencer shares endured a selloff after a cyberattack punches a hole in the company's sales and earnings. A…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

How much do you need in an ISA for £1,618 of monthly passive income?

Dr James Fox explains how Britons could use the Stocks and Shares ISA to build a portfolio that can deliver…

Read more »