Be Like Buffett — A Beginner’s Guide To Quality Investing: Next plc, Brooks Macdonald Group plc, Telecom Plus plc, Rotork plc & Elementis plc

Dave Sullivan presents a helpful guide to invest in quality businesses, such as Next plc (LON:NXT), Brooks Macdonald Group plc (LON:BRK), Telecom Plus plc (LON:TEP), Rotork plc (LON:ROR) & Elementis plc (LON:ELM).

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Starting off in the big wide world of investing can be a daunting task for people new to the game. There is no shortage of information out there, and thanks to the World Wide Web, it is at our fingertips.

While all of this information can often be helpful, it can sometimes cause an overreaction in share prices, and worse still, it can cause investors — both new and, well, not so new — to forget their investment thesis and dump their holding, only to see the price increase over the coming days, weeks and months.

Believe me, I know how hard it can be to sit on your hands when your portfolio is in the red – just look how the housebuilders sold off on the news of the removal of tax relief on mortgage interest charged to landlords announced in the Budget, only to recover strongly on Thursday.

Learning From The Master

There won’t be many readers that don’t recognise the name Warren Buffett, one of, if not, the most successful investors of modern times. I often wonder whether it could be possible to invest like him, but do it with UK traded shares that exhibit traits – or more to the point, qualities — that the master himself uses to buy shares in a company with a view to holding it forever.

However, with thousands of shares out there, it can be difficult to have the time, patience and knowledge to hunt for the stocks that you want. With that in mind, I’ve used Stockopedia to screen all of the shares in the market, and come up with a list of shares that fit the criteria for their Buffetology-esque Sustainable Growth Screen. This screen tries to work out whether the qualifying stocks are reasonably valued for the expected growth in earnings. The strategy forecasts:

Sustainable earnings growth — the higher that growth rate is, the more likely it is that the company has a durable competitive advantage;

Low debt and a growing earnings yieldreturn on equity and return on capital employed.

The thesis being that this should highlight businesses that show consistently high returns — not a flash in the pan

Remember, we want to hold these shares over the long term – we are not looking to trade!

What Shares Qualify?

Out of the thousands of shares in the market, less than 1% qualify for this screen – this is rather interesting in itself. Out of the qualifying 14 stocks, I have chosen 10 as a nice round number. 

As you will see from the below chart, I have invested around £1,000 including all costs into each company. Whilst this is not a real-money portfolio, I believe that it does represent a new investor just starting out in the market.

Share Number of Shares Cost £
Next 13 987.35
Brooks Macdonald 600 995.55
Telecom Plus 101 995.66
Rotork 439 997.87
Elementis 398 998.41

You may well recognise some of the names in the above table. Some are sitting around all-time highs, others have taken a bit of a bath recently. I not bothered about the short term here, though. I’m in it for the long term. Indeed, I’m looking at holding these shares for at least five years.

Coming Up Next

In my next article, I will add the final five shares to the table and dig a little deeper into the reasons why they occupy a place in this quality portfolio of mine.

Over the coming months, I will review this portfolio and compare its performance to the FTSE 100, my chosen benchmark.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Dave Sullivan owns shares in Next. The Motley Fool UK has recommended Elementis and Rotork. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

I’d follow Warren Buffett and start building a £1,900 monthly passive income

With a specific long-term goal for generating passive income, this writer explains how he thinks he can learn from billionaire…

Read more »

Investing Articles

A £1k investment in this FTSE 250 stock 10 years ago would be worth £17,242 today

Games Workshop shares have been a spectacularly good investment over the last 10 years. And Stephen Wright thinks there might…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

10%+ yield! I’m eyeing this share for my SIPP in May

Christopher Ruane explains why an investment trust with a double-digit annual dividend yield is on his SIPP shopping list for…

Read more »

Investing Articles

Will the Rolls-Royce share price hit £2 or £6 first?

The Rolls-Royce share price has soared in recent years. Can it continue to gain altitude or could it hit unexpected…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much should I put in stocks to give up work and live off passive income?

Here’s how much I’d invest and which stocks I’d target for a portfolio focused on passive income for an earlier…

Read more »

Google office headquarters
Investing Articles

Does a dividend really make Alphabet stock more attractive?

Google parent Alphabet announced this week it plans to pay its first ever dividend. Our writer gives his take on…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Could starting a Stocks & Shares ISA be my single best financial move ever?

Christopher Ruane explains why he thinks setting up a seemingly mundane Stocks and Shares ISA could turn out to be…

Read more »

Investing Articles

How I’d invest £200 a month in UK shares to target £9,800 in passive income annually

Putting a couple of hundred of pounds each month into the stock market could generate an annual passive income close…

Read more »