Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why Unilever plc Should Be A Loser This Year

Unilever plc (LON: ULVR) looks too expensive heading into 2014.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever (LSE: ULVR) (NYSE: UL.US) has been a solid performer for years, and it’s at the heart of many a good long-term portfolio. But I’ve been bearish on the shares for some time. Why?

Well, first lets take a look at the last five years’ performance together with forecasts for 2013 and the next two years:

Dec Pre-tax EPS Change Dividend Change Yield Cover
2008 £7,129m 143p +8% 77.00p   4.9% 1.9x
2009 £4,916m 121p -15% 41.06p -47% 2.1% 2.9x
2010 £6,132m 141p +16% 81.90p +99% 4.2% 1.7x
2011 £6,245m 146p +4% 93.14p +14% 4.3% 1.6x
2012 £6,683m 161p +10% 97.22p +4.4% 4.1% 1.7x
2013(f) £5,562m 130p -2% 88.90p -8.6% 3.6% 1.5x
2014(f) £5,830m 135p +3% 92.71p +4.3% 3.8% 1.5x
2015(f) £6,366m 147p +9% 99.68p  +7.5% 4.1% 1.5x

Now, that’s really not a bad record, and it can probably be expected to continue for decades due to the nature of Unilever’s business — the owner of so many billion-dollar brands, including Dove, Flora, Knorr and Lipton, in addition to a couple of hundred other popular brands around the world, is always going to be selling lots of stuff.

Sage haven

That’s partly why Unilever shares did so well during the recession — they’re a relatively safe investment during hard times when there’s a “flight to quality” on. But that’s also helped make me bearish on the shares for 2014, as I think the past few years has made them too expensive now.

Back in 2008, Unilever shares ended the year on a price-to-earnings (P/E) ratio of a bit over 13, with a dividend yield of 4.9%, and they were attractive then — the P/E was lower than average, and the yield was significantly higher.

Today’s valuation

But wind forward to the situation facing us at the end of December 2013. We don’t have the results yet, but the analysts’ consensus is probably about right. And it puts the shares on a P/E of over 18, with that dividend yield down to 3.6% — and it takes two more years to get the P/E back down as low as 16.

I’ve been watching Unilever as a possible Beginners’ Portfolio candidate for some time, and if I’d added it in the early days we’d be in profit with it now as the price continued on upwards after I first rejected it as overvalued.

But after peaking around 2,885p in April 2013, Unilever shares have been falling in what I’ve always seen as an inevitable correction once the economic storm clouds started to clear.

Still overvalued?

The question that remains is whether there is any further correction to come. And though quality companies often command above-average valuations over the long term, I think the answer to that is yes.

Verdict: Nice company, shame about the price!

> Alan doesn't own any shares in Unilever. The Motley Fool owns shares in Unilever.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »