Sports Direct International Plc Shakes Off The England Effect

A weedy World Cup performance from England doesn’t seem to be stopping profit growth at Sports Direct International PLC (LON:SPD).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The well-oiled retail machine that is Sports Direct (LSE: SPD) continues to do the business. Its latest full-year results, released this morning, showed a 16% increase in profits to £240m. This was despite a tough comparative year that included the UEFA European Championships and the 2012 London Olympics.

What’s more, the England football team’s blink-and-you-missed-it appearance at the World Cup doesn’t seem to be holding back the company’s recent trading performance. Sports Direct said “overall trading since the year end (30 April) has been in line with management’s expectations, with some stronger weeks offset by England’s disappointing World Cup matches”.

It added that “consistent with previous guidance, we continue to target underlying EBITDA (before share scheme costs) of £360m for the current period”. Hitting this figure would result in a 9% increase on the £330m produced in the year just completed. That said, Sports Direct has beaten its targets for this measure in recent years, and will no doubt be looking to do the same again.

Bonus, bonus, bonus

sportsdirect

Sports Direct is pretty famous for the generosity of its bonus schemes — both for its staff and also for majority shareholder Mike Ashley. The 2009 scheme saw 19 million shares dished out to around 2,000 employees, and the 2011 scheme looks set to pay out handsomely over the next few years when it vests.

After numerous attempts, Sports Direct won shareholder backing for the 2015 version of the scheme earlier this month. Despite this, the company revealed yesterday that Mike Ashley would no longer participate, and it looks like this may mean additional shares could be available for Sports Direct’s employees instead.

The figures for the latest bonus scheme reflect the company’s lofty ambitions, with the FY2019 EBITDA target of £750m being significantly more than double the £330m produced for FY2014.

The acquisition trail

Although Sports Direct has been posting impressive growth figures of late, it is still declining to pay a dividend. Instead it remains intent on expanding its empire across Europe, with recent store acquisitions in Austria and the Baltic states of Estonia, Latvia and Lithuania. Sports Direct now has around 250 stores across Europe, versus just over 400 here in the UK.

Sports Direct will likely continue to hover up brands closer to home as well, and it recently took a 5% stake in Phillip Green’s MySale shortly after it joined AIM last month.

Sports Direct shares were down 10p at 703.5p in early morning trade, putting them on a historic P/E ratio of some 22 times. Although the shares are trading considerably lower than their recent peak of 925p, they certainly aren’t bargain basement right now.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Stuart Watson has no position in any shares mentioned. The Motley Fool has no position in any of the shares mentioned.

More on Company Comment

Hand of person putting wood cube block with word VALUE on wooden table
Company Comment

Value has been building behind the Diageo share price

Despite the business growing, the Diageo share price first reached its current level just over 19 months ago and hasn't…

Read more »

Older couple walking in park
Investing Articles

5 stocks to buy for high and rising dividend income

I can see a host of shares to buy on the FTSE 100 offering me exceptional levels of income. Here…

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

I don’t care if FTSE 100 shares fall further, I’m buying them today

I'm happy to go shopping for FTSE 100 shares today, even though I accept that they could have further to…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

Rolls-Royce shares are down 18% in a month and I’m finally going to buy them

Investors who bought Rolls-Royce shares have been repeatedly disappointed, but I'm willing to take a chance on them before they…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

How I’d invest £10k in a Stocks and Shares ISA today

Now looks like a good time to buy cheap FTSE 100 shares inside a Stocks and Shares ISA. These are…

Read more »

Black father holding daughter in a field of cows
Investing Articles

Today’s financial crisis is the perfect moment to buy cheap shares

I'm building a portfolio of FTSE 100 stocks by purchasing cheap shares whenever I see an opportunity. There's a good…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

I’d buy Tesco shares in October to bag their 5.4% yield 

Tesco shares have fallen lately but I think this makes them attractively valued for a dividend stock I would aim…

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

I would do anything to hold Diageo in my portfolio (but I won’t do that)

Diageo is one of my favourite stocks on the entire FTSE 100 and I'd love to hold it, but one…

Read more »