Spotlighting 3 Blue-Chip Value Stocks: Wm. Morrison Supermarkets plc, Tesco PLC and BP plc

Wm. Morrison Supermarkets plc (LON: MRW), Tesco PLC (LON: TSCO) and BP plc (LON: BP) are cheap. Are any of these beaten-up blue chips a buy?

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How do you define what a company is? That should seem like an easy question, and while I doubt you’re still scratching your head, here’s a dictionary definition, anyway: “a business organization that makes, buys, or sells goods or provides services in exchange for money”.

That may serve for the layman. But as an investor, you need to have a much deeper understanding. A company has fixed assets, such as property, for instance.

MorrisonsThe out-of-favour grocer Morrisons (LSE: MRW) has a freehold property portfolio worth around £9bn. When you consider that Morrisons has a market cap of £4.65bn, that seems staggering.

Shares in Morrisons have fallen by almost a quarter in 2014. The activist investor Elliot Associates, which has built a stake in Morrisons during a torrid period for the Yorkshire-based supermarket grocer, would like to see all that freehold property transferred into a separate business.

Morrisons’ somewhat less radical approach has been to announce £1bn of property disposals over the next three years. Of course, this alone won’t transform the company. Strategy is incredibly important — and nor is strategy extraneous to our working definition of a company here.

When rating a company an investor needs to scrutinise its management team. Think to the former Tesco (LSE: TSCO) boss, Terry Leahy. Under Leahy, Tesco grew to 31.8% of the UK grocery market.

TescoTesco’s market share presently stands at 28.7% and shareholders have long suffered on account of Leahy’s over-ambition. (Always, always be wary of over-ambition.)

Here at the Motley Fool we advocate buying quality companies, and subsequently holding them over a period of around five years. Tesco shares have fallen in price by 60p, or 16.5%, over the last five years.

But remember you broker’s disclaimer: ‘Past performance is not an indicator of future returns.’ This refers — if implicitly — to outperformance. But the reverse is true, as well.

Just because a company’s share price has lagged the wider market for an extended period, it doesn’t mean that the shares won’t make healthy gains in future years.

BPBP (LSE: BP) is another example of a blue-chip laggard. The oil major’s chief executive, Bob Dudley, has spoken of creating “a US-style energy boom in the UK”. To do this necessitates attracting high-calibre young workers.

A company, as we’ve seen, is the sum of many parts. The people — workers, from management down — are integral to its success. In a new survey from Glassdoor, BP was ranked as the ninth best UK company on compensation and benefits. Remember, then, before you next rate a prospective investment, that people are as important — possibly more important — to a firm than its fixed assets.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Mark does not own shares in any company mentioned. The Motley Fool owns shares in Tesco and has recommended shares in Morrisons.

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