MailOnline Boosts Daily Mail and General Trust plc

Daily Mail and General Trust (LSE: DMGT) issued an interim management statement this morning for the first quarter of  its financial year — the three months to 31 December 2013 — and its share price is currently up 4.4% on the day.

Whilst reported revenue for Q1 fell by 6%, to  £472m, the company said there had been underlying growth of 6% over the same quarter last year. It also reported “strong underlying growth” of 10% in its business-to-business operations —  14% underlying growth in dmg information and 32%  underlying growth at dmg events helped offset 7% at  Risk Management Solutions and a flat performance by Euromoney Institutional Investor.

Its consumer-facing newspaper business — dmg media — saw only 2% underlying revenue growth over the same quarter last year, and underlying circulation revenues were down 2%. The decline in volume was at least partially offset by a cover price increase in February 2013, and the company reports that its newspapers continue to gain market share.

Advertising revenue for the first quarter at the group’s digital platform — MailOnline — grew by 48%, jumping to £14m from £9m in the previous Q1.  The gain more than compensated for the £1m fall in print-based advertising revenue in the same period. Taken over both digital and print, underlying advertising revenues rose by 5%.  The company also reported that unique visitors to its MailOnline site in December increased by 41% on same month in  the previous year, rising to 162 million, with the average daily unique visitors figure growing by 39% over last year, to 9.9 million.

Curently at 1,011p, Daily Mail and General Trust’s share price has soared 67% over the past year, utterly eclipsing the FTSE 100’s paltry 3% over the same period. And over five years, it’s bettered the FTSE 100 by a factor of  five, growing 284% compared to the index’s 56%.

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Jon doesn't own shares in Daily Mail and General Trust.