Does a 9% dividend yield make the Imperial Brands stock a good investment?

Imperial Brands released its trading update but investors were disappointed, as evident in its 3.5% share price fall. Is their disappointment valid?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

A person holding onto a fan of twenty pound notes

Image source: Getty Images.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With a huge dividend yield of 9%, the tobacco biggie Imperial Brands (LSE: IMB) looks like a potentially good buy for my income portfolio. There is only a handful of FTSE 100 companies that offer higher yields. 

The advantage in Imperial Brands’ dividends

And the ones that do are mostly in cyclical industries like mining and real estate, that have enjoyed the boom in their respective sectors recently. But I am not sure if they can continue to pay high dividends once the high growth phase subsides. Imperial Brands, on the other hand, offers a far more dependable stream of passive income. 

Smokers do not quit easily, which means that irrespective of whether the economy is in a boom or a bust, tobacco companies’ fortunes are unlikely to waver much. And this translates into continuity in dividend payouts. This is evident in the Imperial Brands’ consistent dividends over time. And big dividends, at that. For around the past three years, it has had a dividend yield of over 8% and through much of last year, was actually in double digits. 

Share price decline pushes up dividend yield

There is a catch to this FTSE 100 stock, however. Its share price has been steadily declining. In the past five years, it has more than halved, which also explains its rising dividend yield. The yield is nothing more than the dividend amount divided by share price. So as the share price falls, the yield rises without any change in dividend amounts.

Nevertheless, it can still be worth my while to buy the stock, which incidentally, I already have, if its price can be expected to rise in the future. That is possible. The Imperial Brands share price has risen some 9% in the past year, albeit in fits and starts. And it is still around 25% below its pre-pandemic levels. 

Strong performance for Imperial Brands

In the meantime, its performance has only strengthened. For the half-year ending 30 March 2021, it reported a 6% increase in revenue and a massive 244% rise in earnings per share (EPS) over the year before. And this followed a healthy performance in the full-year 2020. Even in its trading update released earlier today, the company expects to meet its guidance. And there is nothing about it really to encourage pessimism in the stock. 

Why are investors disappointed?

Yet, the Imperial Brands’ share price is down by almost 3.5% today, making it among the biggest FTSE 100 losers today. This is partly a result of overall market weakness, with the FTSE 100 index down by 1.5% as I write. But this probably has something to do with its update as well. 

There is little in it that encourages me to think that it is on a long-term growth path. Next generation products (NGPs), which include products like vapes, are expected to show the same revenue levels in the second-half of the year as they did in the first half. As an investor, I would ideally like to see more growth from this segment, as traditional tobacco products are steadily losing market. 

What I’d do

For now, however, I continue to hold the stock and will make up my mind about what to do next about my shareholding after seeing its full-year results in November. 

Manika Premsingh owns shares of Imperial Brands. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is 2026 the year the Diageo share price bounces back?

Will next year be the start of a turnaround for the Diageo share price? Stephen Wright looks at a key…

Read more »

Investing Articles

Here’s my top FTSE 250 pick for 2026

UK investors looking for under-the-radar opportunities should check out the FTSE 250. And 2026 could be an exciting year for…

Read more »

Yellow number one sitting on blue background
Investing Articles

Here’s my number 1 passive income stock for 2026

Stephen Wright thinks a 5.5% dividend yield from a company with a strong competitive advantage is something passive income investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »