Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

3 shares to buy as the FTSE 100 tanks

The FTSE 100’s under pressure today on the back of inflation fears. Here, Edward Sheldon highlights three Footsie stocks he’d buy now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100‘s having a bad day. As I write this, the index is down 1.8% and on track for its worst day since mid-July. It seems the spike in gas prices is spooking investors.

I love days like this. That’s because a large fall across the market tends to throw up great buying opportunities for long-term investors like myself. With that in mind, here’s a look at three FTSE 100 shares I’d buy for my portfolio today.

This FTSE 100 stock is down 5% today

One stock that strikes me as a buy right now is JD Sports Fashion (LSE: JD). It’s a multichannel retailer that specialises in athletic footwear and sportswear/athleisure.

JD’s recent interim results for the 26 weeks to 1 August showed the company has momentum right now. For the period, revenue was up 53%, while pre-tax profit was up around 770%, a record for H1.

Looking ahead, the group was optimistic about its prospects. “We remain absolutely confident that our inherent strengths in retail dynamics and operations provide us with a robust platform to make further progress,” said chairman Peter Cowgill.

However, inflation’s certainly a risk to consider here. This could hit near-term profits. Supply chain challenges are another risk to consider.

Overall however, I see a lot of appeal in the stock at its current valuation (forward-looking P/E ratio of 20.7). The share price is down nearly 5% today and I think that’s a buying opportunity.

Huge long-term growth potential 

Another FTSE 100 stock I like the look of right now is Smith & Nephew (LSE: SN). It’s a leading medical technology company that specialises in orthopedic implants.

Smith & Nephew’s share price has been hit by a couple of broker price target cuts. On Monday, analysts at Citigroup cut their price target to 1,420p from 1,610p. Meanwhile, on 30 September, analysts at Barclays cut their price target from 1,800p to 1,775p.

But I’m still confident in relation to the medium-to-long-term growth story here. As Covid-19 subsides, elective medical procedures should pick up, increasing revenues. And looking further out, revenues should be boosted by the growing number of over-65s globally.

Of course, if we see further lockdowns, or higher Covid-19 hospitalisation rates, the company’s growth plans could be impacted in the near term.

I’m focusing on the long-term growth story here though and I think the overall risk/reward skew’s attractive.

A FTSE 100 tech company

Finally, I see appeal in Experian (LSE: EXPN) right now. It’s a top financial technology company that specialises in credit data and data analytics.

Experian’s latest trading update for the three months to 30 June, showed the company’s doing well. For the period, total revenue growth was 28% at constant exchange rates, while organic revenue growth was 22%.

Looking ahead, the company’s expected to keep growing at a healthy rate. Currently, City analysts expect revenue growth of 14% for the year ending 31 March, followed by revenue growth of 9% for the following financial year.

It’s worth noting that Experian does have a relatively high valuation. Currently, it sports a forward-looking P/E ratio of about 34. This adds risk to the investment case.

I think this data-focused FTSE 100 company is worth a premium valuation however. With the stock currently more than 10% off its recent highs, I see it as a ‘buy’.

Citigroup is an advertising partner of The Ascent, a Motley Fool company. Edward Sheldon owns shares of Experian, JD Sports Fashion, and Smith & Nephew. The Motley Fool UK has recommended Barclays, Experian, and Smith & Nephew. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

How much do you need in a SIPP to target a £3,658 monthly passive income?

Royston Wild discusses a 9.6%-yielding fund that holds global stocks -- one he thinks could help unlock an enormous income…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

I asked ChatGPT whether it’s a good time to buy stocks and it said…

One strategy for investors concerned about an AI-induced crash is to think about buying stocks that are likely to recover…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Down 9% in a month with a P/E below 8 – time to consider buying IAG shares?

When IAG shares fell earlier this year Harvey Jones filled his boots. Now the FTSE 100 airline has slipped again.…

Read more »

Tesco employee helping female customer
Growth Shares

Here’s where the experts think the Tesco share price could finish next year

Jon Smith sets his sights on the Tesco share price direction for 2026 and muses over the forecasts being offered…

Read more »

Lady taking a carton of Ben & Jerry's ice cream from a supermarket's freezer
Investing Articles

Should I scoop up some Magnum Ice Cream shares for my ISA? 

The world's largest ice cream business started trading on the London Stock Exchange today. Is this the next buy for…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 incredible FTSE 100 shares I can’t stop buying!

Discover the two FTSE 100 shares our writer Royston Wild's been piling into -- and why he expects them to…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing For Beginners

This FTSE 100 share has a P/E ratio less than half the index average! Is it a bargain buy?

Jon Smith points out a FTSE 100 share with a P/E ratio of just 7.37, as he continues his hunt…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Why this FTSE banking gem may hold a lot more value than we think

This FTSE banking giant may be hiding more value than investors expect -- with rising dividends, buybacks, and growth potential…

Read more »