3 of the best stocks to buy on ‘Freedom Day’

As Boris Johnson’s road-map ends, Paul Summers picks out three of what he considers to be the best stocks for him to buy when the market opens on Monday.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As you probably know, tomorrow marks ‘Freedom Day’ — the lifting of all Covid-19 restrictions in England. Despite concerns over rebounding Covid-19 infection levels and rising hospital admissions, Boris Johnson has maintained that this step will be irreversible. With this in mind, here are what I consider to be three of the best stocks I could buy when the market opens on Monday.

Quality… at a price

No more table service. No more sitting outside (unless you want to!). The full re-opening of bars, pubs and nightclubs should play into the hands of FTSE 100 drinks giants Diageo (LSE: DGE). As such, I’d be happy to buy its shares on Monday.

For me however, Diageo’s appeal goes beyond the Covid recovery. I think it’s a great defensive stock to hold at the heart of a portfolio.

While trading will never be completely consistent year-to-year, its portfolio of premium brands and clout within the sector makes earnings (and dividend hikes) far more predictable than at other companies. High returns on capital and pricing power also make this a good hedge against inflation, in my opinion.

Sure, the valuation — a P/E of 27, as I type — is punchy. There’s a risk investors will prioritise value stocks in the months ahead, meaning some recent share price gains may be given up.

As a long-term investor, that wouldn’t bother me. As blue-chip companies go, I reckon Diageo is one of the best stocks to buy.

Summer holiday winner

Another stock that should benefit from the lifting of restrictions is Hollywood Bowl (LSE: BOWL). This might seem an odd choice as sites have been open for some time now. BOWL’s shares have also climbed 65% in value since this time last year.

However, I suspect the firm could benefit even more from the ongoing controversy and confusion surrounding overseas travel. Right now, booking a holiday abroad feels risky in both a health-related and financial sense.

Having probably exhausted streaming services over the multiple lockdowns, parents will also be looking for relatively cheap ways to entertain children over the school holidays. Step forward Hollywood Bowl.

Based on the numbers available to me, BOWL trades on a fairly attractive 17 times predicted FY22 earnings. Sure, nothing is nailed on and the company certainly carries more debt than it used to. Nevertheless, the above points and the ordinarily decent profit margins make the stock a ‘buy’ for me. 

Time to dine

A final stock I’d consider buying on Freedom Day — and one I already own — is small-cap Churchill China (LSE: CHH). Like Diageo, the tabletop manufacturer could/should see another rebound in trading as more people feel confident to return to restaurants and attend events. 

This month’s update was encouraging. Revenue in both May and June was back at 2019 levels. News that an interim dividend will be paid also suggests management is confident in the outlook. 

Having also increased by 65% in 12 months, Churchill’s share price now looks up to date with events. Moreover, the company’s small-cap status means the valuation could prove more volatile than your typical blue-chip if Covid takes hold again. As a result, I’m not sure I’d throw excessive amounts of cash at the firm now.

Notwithstanding this, I’d consider a small top-up, bearing in mind the company’s order book may receive another boost as vaccination programmes overseas pick up speed. 

Paul Summers owns shares in Churchill China. The Motley Fool UK has recommended Churchill China, Diageo, and Hollywood Bowl. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Could 2026 be the year when Tesla stock implodes?

Tesla's 2025 business performance has been uneven. But Tesla stock has performed well overall and more than doubled since April.…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Could these FTSE 100 losers be among the best stocks to buy in 2026?

In the absence of any disasters, Paul Summers wonders if some of the worst-performing shares in FTSE 100 this year…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Up 184% this year, what might this FTSE 100 share do in 2026?

This FTSE 100 share has almost tripled in value since the start of the year. Our writer explains why --…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

You can save £100 a month for 30 years to target a £2,000 a year second income, or…

It’s never too early – or too late – to start working on building a second income. But there’s a…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Forget Rolls-Royce shares! 2 FTSE 100 stocks tipped to soar in 2026

Rolls-Royce's share price is expected to slow rapidly after 2025's stunning gains. Here are two top FTSE 100 shares now…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Brokers think this 83p FTSE 100 stock could soar 40% next year!

Mark Hartley takes a look at the factors driving high expectations for one major FTSE 100 retail stock – is…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 shares to consider for 2026, and it said…

Whatever an individual investor's favourite strategy, I reckon there's something for everyone among the shares in the FTSE 100.

Read more »

Investing Articles

3 FTSE 100 powerhouses to consider buying for passive income in 2026

Looking to start earning passive income in 2026? Paul Summers picks out three dividend heroes to consider from the UK's…

Read more »