2 FTSE 100 value stocks to buy in July

Value stocks have made a huge comeback in 2021. Here, Edward Sheldon highlights two FTSE 100 value shares he’d buy today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Over the last decade, value stocks have generally been out of favour. This year however, they’ve made a big comeback. In the first half of 2021, many value stocks outperformed popular growth stocks, such as Apple and Tesla.

I’m not planning to load up on value stocks. That’s because many cheap stocks are cheap for a reason. That said, I think there are some great opportunities in this area of the market at present. Here’s a look at two FTSE 100 value stocks I’d be happy to buy for my portfolio today.

A top FTSE 100 value stock

The first I want to highlight is insurer Prudential (LSE: PRU). It currently sports a forward-looking price-to-earnings (P/E) ratio of 12.2, well below the median FTSE 100 forward-looking price-to-earnings ratio of 16.2.

The main reason I’m bullish on Prudential is that, shortly, it’ll be focused purely on Asia and Africa. At present, it still has some US operations, but this division is about to be demerged.

Asia and Africa offer an enormous opportunity for financial services companies like Prudential. It’s no secret that wealth is rising rapidly across Asia. What many people don’t realise however, is that Africa currently has one of the fastest-growing middle classes in the world. In the years ahead, the increase in wealth across these regions is likely to create strong demand for insurance and investment solutions. Prudential believes that once it has separated off its US arm, it can achieve sustained double-digit growth in embedded value per share.

There are a few risks to be aware of here. One is political uncertainty across Asia. This has impacted growth in recent years. It’s also worth noting that Prudential is considering a $2.5bn-$3bn equity raise once the demerger is completed. This would have a dilutive effect on the ownership percentage of existing shareholders.

But I’m comfortable with the risks. I see the long-term growth story here as very attractive.

32% upside? 

Another FTSE 100 value stock I’d buy today is DS Smith (LSE: SMDS). It’s a leading provider of sustainable packaging solutions. It currently has a forward-looking P/E ratio of about 14.3.

I’m bullish on DS Smith for a number of reasons. Firstly, the company looks set to benefit from the global economic recovery we are seeing right now. Higher levels of economic activity should translate to higher demand for packaging.

Secondly, DS Smith has significant exposure to the e-commerce industry (it’s a major supplier to Amazon). In the years ahead, the e-commerce industry is likely to experience significant growth. This should provide tailwinds for the FTSE 100 company.

Third, it should also benefit from the increasing focus on sustainability. “The growth drivers of e-commerce sustainability and plastic-free packaging have accelerated over the last 12 months and we are very well placed to capitalise on this growth,” the company advised recently.

One risk to be aware of is supply chain challenges. Currently, cardboard isn’t making its way back to recycling plants quickly enough (because so many deliveries are being made to homes). As a result, there’s a shortage of raw material. Inflationary cost pressures (energy, transport, labour, etc) are also a risk.

Overall however, I think the stock’s risk/reward profile is attractive. It’s worth noting that in late June, analysts at JP Morgan raised their price target for DS Smith to 557p – 32% above the current share price.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. JPMorgan Chase is an advertising partner of The Ascent, a Motley Fool company. Edward Sheldon owns shares of Amazon, Apple, DS Smith, and Prudential. The Motley Fool UK owns shares of and has recommended Amazon, Apple, and Tesla. The Motley Fool UK has recommended DS Smith and Prudential and has recommended the following options: long January 2022 $1,920 calls on Amazon, long March 2023 $120 calls on Apple, short January 2022 $1,940 calls on Amazon, and short March 2023 $130 calls on Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

£20,000 in savings? Here’s how you can use that to target a £5,755 yearly second income

It might sound farfetched to turn £20k in savings into a £5k second income I can rely on come rain…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

Last-minute Christmas shopping? These shares look like good value…

Consumer spending has been weak in the US this year. But that might be creating opportunities for value investors looking…

Read more »

Dominos delivery man on skateboard holding pizza boxes
Investing Articles

2 passive income stocks offering dividend yields above 6%

While these UK dividend stocks have headed in very different directions this year, they're both now offering attractive yields.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

How I’m aiming to outperform the S&P 500 with just 1 stock

A 25% head start means Stephen Wright feels good about his chances of beating the S&P 500 – at least,…

Read more »

British pound data
Investing Articles

Will the stock market crash in 2026? Here’s what 1 ‘expert’ thinks

Mark Hartley ponders the opinion of a popular market commentator who thinks the stock market might crash in 2026. Should…

Read more »

Investing Articles

Prediction: I think these FTSE 100 shares can outperform in 2026

All businesses go through challenges. But Stephen Wright thinks two FTSE 100 shares that have faltered in 2025 could outperform…

Read more »

pensive bearded business man sitting on chair looking out of the window
Dividend Shares

Prediction: 2026 will be the FTSE 100’s worst year since 2020

The FTSE 100 had a brilliant 2026, easily beating the US S&P 500 index. But after four years of good…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Dividend Shares

Prediction: the Lloyds share price could hit £1.25 in 2026

The Lloyds share price has had a splendid 2025 and is inching closer to the elusive £1 mark. But what…

Read more »