I’d buy this FTSE 100 stock with an 8% dividend yield on the dip

This FTSE 100 stock is down by 5% in today’s trading making it a great opportunity for Manika Premsingh to buy on the dip.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think the headline says it all. As part of the FTSE 100, the stock is among the biggest around. And it has a huge dividend yield of almost 8%, which is exceptional even after many FTSE 100 companies have reinstated their dividends. 

The stock in question is the home builder Persimmon (LSE: PSN), which is down 5% today. A big decrease like this in less than a day is alarming, but I think it is also an opportunity for me to buy. Here is why. 

Why is the Persimmon share price falling?

In early June, the FTSE 100 stock touched one-year highs. It brought the Persimmon share price within touching distance of the all-time highs it saw before the pandemic, in early 2020. I cannot fault investors for being tempted to convert some of their notional gains to actual ones at that point. 

This is especially true because the future of property markets just entered an uncertain stage. Last year, the housing market got a huge boost from the stamp duty waiver. A fantastic housing market boom ensued in an otherwise languishing economy. And property companies, as well as their stocks, found themselves on a rising curve. 

But this party is starting to wind down. The stamp duty waiver is in the process of being withdrawn from this month onwards. The duty was waived for values of up to £500,000 earlier, but is now waived for values up to £250,000.  

Much value in this FTSE 100 stock

So, a tempered outlook on the stock is understandable. At the same time, I think there is still a whole lot of value to it. And here I am not even talking about the high dividend yield. 

Consider this. The Persimmon price-to-earnings (P/E) ratio is at around 15 times. This is not terribly expensive. And its performance is strong. In its latest trading update, released earlier today, the company reported growth in revenues in the first half of the year, compared to the same time both last year and in 2019. It expects growth in the second half of the year as well. 

My overall assessment 

Of course we cannot ignore that real estate is a cyclical business. This means that there will always be highs and lows in it. So when I buy the stock, it is with two objectives in mind. One, the immediate high dividend income I will earn. And two, the long-term growth possible in its share price. Over the last 10 years, for instance, the share price has increased by almost 500%. 

In the short term, I think it is possible that the Persimmon share price can drop more. To that, my answer will be to buy more. This way, I get to buy quality stock relatively cheap. Moreover, with each successive purchase, my average price for this stock declines. And the potential for gains over time is even higher. 

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Dividend Shares

Will the Diageo share price crash again in 2026?

The Diageo share price has crashed 35.6% over one year, making it one of the FTSE 100's worst performers in…

Read more »

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »