Should I buy Cineworld shares at 82p?

Cineworld shares are trading below 90p. So is now a buying opportunity? Here I share my analysis of the cinema operator.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Cineworld (LSE: CINE) shares are currently trading around the 82p mark. The stock did pass the 100p threshold earlier this year, but the share price has been declining since then.

I’m not tempted to buy Cineworld shares just yet. While the easing of lockdown restrictions is certainly good for the cinemas operator, I still have concerns, which I’ll cover now.

Most shorted stock

I regularly track which UK stocks are being shorted. This is just a fancy way of saying investors are betting that a particular share price is going to fall. So if a company has a high short position, it means that investors are negative on its future prospects and don’t expect the stock to rise.

With this in mind, Cineworld shares have a short position of 7.4%. To put this in perspective, according to shorttracker.co.uk, this makes it currently the most shorted stock on the London Stock Exchange. In fact, what I find concerning is that the short position has been increasing over the past few months.

As I said, Covid-19 restrictions have eased somewhat. So naturally, I’d think this would be positive for Cineworld shares. But this hasn’t been the case. And the fall in the stock price could be explained by the increasing negative sentiment and short position.

Broker views

Another thing I tend to look at is current broker views. This gives me an idea of what institutional investors are thinking about particular stocks. An upgrade or lowering of price targets, as well as the accompanying views, give me a lot of insight.

Last week, comments from investment bank Berenberg caught my eye. It upped its price target for Cineworld shares to 85p from 70p but still maintained its ‘hold’ rating. What I found interesting was how it believes that the stock is “almost certainly the wrong price” and that there are still “too many unknowns” about the company’s outlook.

It evens added that “we struggle to have much conviction about what is likely to happen next, and the limited guidance from Cineworld (particularly on its priorities for cash in the coming years) only makes it more difficult”.

In short, even the analysts are unsure about which direction Cineworld shares are going to take next. This is clearly reflected in the ‘hold’ rating.

Cineworld shares: should I buy?

The stock is on my watch list. I personally feel that cinemas have a big role to play in the movie industry, even if it’s not the all-powerful role it once was. But times are changing with the growth of streaming platforms like Netflix. In fact, I believe the black swan event that is Covid-19 has caused a fundamental shift in how films could be distributed going forward. I don’t think it’s game over for Cineworld, but it needs to re-evaluate a lot of things.

However, there’s a bright side too. The company released an update in May and this was positive. Most of its US cinemas are now open and its expects a recovery in attendance over the coming months. Big movie releases should also help, as seen with the success of Cruella and A Quiet Place 2.

But for me, the risks outweigh the potential rewards. So I’m not buying Cineworld shares just yet.

Nadia Yaqub has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Netflix. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Will we see a catastrophic stock market crash next week?

Harvey Jones examines how investors should respond to the current uncertainty, and urges investors to stay calm even if the…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Down 15% in a month! The Barclays share price looks like a screaming buy for me

Harvey Jones has had his eyes on the Barclays share price for ages. As markets plunge, this may be his…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

Here’s why I’m betting big on these 2 FTSE 100 stocks in the age of AI

This pair of FTSE 100 stocks couldn't be more different. So why are they big positions in my Stocks and…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Is last week’s dip in the Rolls-Royce share price a brilliant buying opportunity?

Even the Rolls-Royce share price can't shake off current stock market turmoil, but Harvey Jones says the FTSE 100 stock…

Read more »

Senior Adult Black Female Tourist Admiring London
Investing Articles

Does the Lloyds share price suddenly look like a bargain again?

After a brilliant run the Lloyds share price was starting to look a little overstretched, says Harvey Jones. But does…

Read more »

British pound data
Investing Articles

It’s time to prepare for a stock market crash

Edward Sheldon expects the stock market to keep rising in 2026. However, looking further out, he sees the potential for…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

£5,000 buys 1,938 shares in this 8.4%-yielding passive income stock!

An investment of £5,000 in this amazing passive income stock could generate £422 in dividends this year. And things could…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

A red-hot UK growth name to consider buying in a Stocks and Shares ISA

With exposure to data centres, defence, and nuclear power, is Avingtrans an under-the-radar steal for a Stocks and Shares ISA?

Read more »