UK shares: should I buy Dr Martens and Halfords?

The Dr Martens share price is falling after the footwear company’s first set of results since its IPO. Roland Head takes a closer look.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Well-known UK brands Dr Martens (LSE: DOCS) and Halfords (LSE: HFD) have both published annual results today. The market reaction to the numbers from these UK shares is mixed. The Dr Martens share price is down nearly 10%, while Halfords is unchanged.

Both companies appear to have traded strongly during the last year. But it looks as though the outlook for the year ahead may be less certain. Should I consider buying these shares today, or are these popular stocks already fully priced?

Dr Martens: profits up 34%

Today’s numbers are the first set of results from this popular fashion footwear brand since its IPO in January. The headline figures look impressive to me. Sales rose by 15% to £773m, while adjusted pre-tax profit was up 34%, to £151.4m.

The group’s underlying operating profit margin for the year was an impressive 25%. This suggests to me that the Dr Martens brand still has strong pricing power. That’s a feature I look for when I’m investing in consumer stocks.

Dr Martens shares are trading at a price of about 450p, at the time of writing. Last year’s earnings came in at 11.6p per share, so this UK share is valued on around 39 times earnings.

To justify paying this much for DOCS shares, I’d need to be confident the strong growth seen last year will continue. Broker forecasts suggest sales could rise by 17% this year, driving a 40% increase in earnings.

That would be impressive, but I’m not sure how sustainable this rate of growth might be. My concern with this business is that it’s only just been floated on the public markets. In situations like this, I always ask myself why the private equity owners chose to sell — what do they know that I don’t?

On balance, I think that Dr Martens’ share price is probably high enough at the moment. I’d like to learn a bit more about this business before deciding to invest, so I won’t be buying just yet.

Halfords: a top UK retail share?

Lockdown living caused demand for bicycles to surge last year. Halfords’ revenue rose by 14% to £1,292.3m during the year to April, while the firm’s pre-tax profit climbed 72% to £96.3m.

This growth was driven by a 54% increase in like-for-like sales of cycling equipment, which easily offset a 12% drop in motoring-related sales.

I wouldn’t normally expect this kind of growth from a large, store-based retailer. But even before the pandemic, CEO Graham Stapleton was doing a good job of positioning Halfords to take advantage of trends such as electric bikes.

Stapleton says sales growth has remained positive this year and he expects to continue gaining a bigger share of the market. However, serious supply shortages of some cycling products mean that stocks are lower than usual, which could limit growth.

The company also says it’s hard to predict a return to normal trading patterns, given the ongoing Covid-19 restrictions in the UK.

Broker forecasts suggest Halfords’ earnings will fall over the coming year, returning to more normal levels. That puts this UK share on 16 times forecast earnings, with a dividend yield of 2.2%. I don’t see much obvious value here, so this is another situation where I’ll be staying on the sidelines.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female hand showing five fingers.
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago could now be worth…

The last five years have been something of a roller coaster for the markets. How would £20k in a Stocks…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Stock market correction: a once-in-a-decade chance to build big passive income?

Ben McPoland takes a closer look at a high-yield passive income stock from the FTSE 250 that investors have been…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

In volatile markets, could National Grid dividends be a safe haven?

National Grid offers a dividend yield well above the FTSE 100 and aims to keep growing its payout per share.…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Down 25%, are Barclays shares simply too cheap to ignore?

Barclays shares have given up a chunk of their recent gains since the Middle East powder keg ignited. Should investors…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How much would someone need in an ISA to target a £1,000 monthly second income?

Christopher Ruane explains how someone could use an empty Stocks and Shares ISA to target a four-figure monthly second income…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Are investors taking a big gamble chasing Rolls-Royce shares higher and higher?

With Rolls-Royce shares having fallen back from their peak, the temptation to see this as a buying opportunity must be…

Read more »

Cargo containers with European Union and British flags reflecting Brexit and restrictions in export and import
Investing Articles

Down 70%, is Fevertree Drinks a share to consider buying at 815p?

Fevertree reported its 2025 earnings today and the investors liked what they saw. So is this a share to consider…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Stock market correction: a once-in-a-decade opportunity to get rich?

Harvey Jones examines whether investors should take advantage of the current stock market correction to buy bargain-priced FTSE 100 shares.

Read more »