Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

2 of the best UK shares to buy for a reopening economy

Consumer confidence is bouncing back. Could the best UK shares be in the retail, hospitality, and leisure sectors? Harshil Patel investigates.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The UK is set to grow at its fastest rate on record this year. Encouragingly, the EY Item Club has upgraded its 2021 UK growth forecast from 5% to 6.8%. After the UK economy suffered a record fall in output last year, 2021 could be due a “bounce-back”. So I’m looking for the best UK shares to invest in right now.

Consumer confidence increased at the fastest rate in a decade in the first quarter of 2021. According to a survey of 3,000 adults, “going to a shop” was the top desired activity after lockdown restrictions end.

Shopping for the best UK shares

Fittingly, one of the best UK shares I’d buy right now is Next (LSE:NXT). This FTSE 100-listed clothing, beauty and homewares retailer runs a remarkable operation.

As restrictions end and more people venture out and about, demand for clothing should increase. Next is well-placed to benefit from this shift, in my opinion.

The crisis created several opportunities for Next, and it managed to pick up some strong brands as competitors struggled to stay afloat. It took over the spaces that had housed several beauty halls in former Debenhams stores to launch its new premium beauty chain. And it acquired a 25% stake in premium fashion brand Reiss. As the country gets back on its feet, Next could thrive in an environment with fewer competitors.

For instance, Next offers expectations of strong earnings growth, a double-digit return on capital, and an undemanding price-to-earnings ratio of 18x.

Bear in mind though, consumer sentiment could quickly reverse depending on the path of the virus. Any additional wave of infections or variants could prompt a return to restrictions. It’s a risk that should be carefully considered when investing in consumer-based stocks.

Aiming to strike

Households saved a record £238bn last year, according to figures from the Office for National Statistics. With consumer confidence returning, the UK is primed for a spending spree, in my opinion.

In addition to shopping, other areas that could see strong demand include hospitality and leisure.

Within these sectors, Hollywood Bowl (LSE: BOWL) could benefit from strong pent-up demand. Last year, trading was good when the business was allowed to open. Encouragingly, it experienced a better than expected performance during the summer, despite capacity and trading restrictions.  

The leisure operator launched new initiatives including the successful debut of a mini-golf concept. And it continues to expand sites and invest in refurbishing.

Some of the best UK shares can bounce back from a crisis. Some of the hardest hit sectors in the pandemic were leisure and hospitality. As confidence returns, they could recover with strength.

That said, businesses based indoors are at greater risk from further restrictions. I’m cautiously optimistic about UK leisure businesses, but with a close eye on virus variants and vaccine progress. Also, further dilution of shares can’t be ruled out, in my opinion. Much could depend on trading progress over the coming months.

Weighing everything up, I’d happily allocate a small portion of my portfolio to this reopening stock.

Harshil Patel has no position in any of the shares mentioned. The Motley Fool UK owns shares of Next. The Motley Fool UK has recommended Hollywood Bowl. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

My stock market crash list: 3 shares I’m desperate to buy

Market volatility may not be too far away so Edward Sheldon has been working on a list of high-quality shares…

Read more »

White middle-aged woman in wheelchair shopping for food in delicatessen
Investing Articles

Greggs’ shares became 43.5% cheaper this year! Is it time for me to take advantage

Greggs' shares have tanked in 2025, with profits tumbling since the start of the year. But could this secretly be…

Read more »

Light bulb with growing tree.
Investing Articles

What on earth is going on with ITM Power shares?

ITM Power shares have had an extraordinary few months. Our Foolish author looks at what's been going on and whether…

Read more »

A hiker and their dog walking towards the mountain summit of High Spy from Maiden Moor at sunrise
Investing Articles

2 cheap stocks that will continue surging in 2026, according to experts!

These UK shares have already surged 60% in 2025, yet if the forecasts are correct, there could be even more…

Read more »

Rolls-Royce engineer working on an engine
Investing Articles

Down 10%, could its nuclear ambitions save Rolls-Royce’s share price?

The Rolls-Royce share price may be in decline but it isn't time to panic-sell just yet. Mark Hartley looks at…

Read more »

Young black woman in a wheelchair working online from home
Investing Articles

Up 60% with a 4.6% yield! Is this the best growth and income stock in the UK?

Wickes Group continues to pay decent income while exhibiting the profitability of a growth stock. Is it the best of…

Read more »

Landlady greets regular at real ale pub
Investing Articles

Down 57%, is the Diageo share price a generational bargain?

Investment analyst Zaven Boyrazian has spotted an incoming catalyst in 2026 that could trigger a massive recovery for the Diageo…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Collapsing prices and soaring yields! Are these income shares an epic opportunity?

These income shares have taken a massive hit in 2025, but dividends continue to be paid, resulting in massive 9%…

Read more »