Long-term investing: will the FTSE 100 rally as optimism grows?

With consumer sentiment rising, I think a FTSE 100 rally is likely. I’m following a long-term investing strategy using pound-cost-averaging.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I want to secure my financial future and I think long-term investing is the answer. That’s because over time, good-quality companies reward shareholders and the compounded gains can be significant. The first place I look is the FTSE 100, with its international focus and well-established businesses. Rather than trying to time the market, I regularly invest and try not to worry about the ups and downs. Here’s why I think stock market investing is appealing.

FTSE 100 resilience

With Brexit finally done, after an epic four-year journey, the UK economy is breathing a sigh of relief, despite short-term obstacles. The lockdowns are a huge inconvenience, but with the vaccine rollout under way, investors are feeling hopeful that the temporary disruption will make way for a much stronger future.

Despite a hopeful start to the year, the FTSE 100 has bumped along with no real momentum. However, I believe that’s sure to change once the economy reopens for real. Of course, none of us can be sure that this lockdown will be the last. But with regions emerging gradually and full steam ahead on vaccine rollout, I think there’s reason to be hopeful.

In any case, I think it’s vital to remember the FTSE 100 contains many top-quality companies that will ride out the Covid-19 storm and still be standing far into the future. That’s why I’m happy to invest a regular sum into my Stocks and Shares ISA each month and simply leave it to grow.

Pound-cost-averaging

If I invest in the same stock or fund each month, this is known as dollar-cost-averaging or pound-cost-averaging. That’s because I’m not timing the market specifically when the price is low, I’m simply committing to buy shares on a set date each month. This means I sometimes pay more or less depending on market sentiment, but over time, the price paid averages out.

Emotional risk in long-term investing

Long-term investing can offer a slow and steady road to riches. Billionaire investors like Warren Buffett and Joel Greenblatt follow a value investing strategy that’s paid off handsomely. But sticking to it is easier said than done. Extreme market volatility can scare investors into making emotionally charged decisions. Either selling at an unnecessary loss or buying duds because they’ve fallen so fast and look cheap.

To get past that, I try to focus on the bigger picture, historically, stocks go up longer than they go down. As long as I’ve picked strong businesses, then there’s no reason to panic when market sentiment plummets.

Compounding raises investment value

If I invest £200 a month at a 5% annual interest rate, then after 20 years I’ll have over £81,000. That’s a nice sum to look forward to. If I can invest more, achieve a higher rate of return and leave it for a longer period, then the compounding effect will be much greater. Of course, I always run the risk that my investment could go down as well as up.

With consumer sentiment rising, confidence in the stock market is growing too. I think there’s good reason to believe the FTSE 100 will rally once we bring the pandemic under control and the country reopens. Before, during and after I’ll happily continue investing towards a brighter financial future using pound-cost-averaging and a long-term investing strategy.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female hand showing five fingers.
Investing Articles

5 shares close to 52-week lows. Could they rise in value by 44% over the next year?

Identifying value shares is the key to investment success. These five UK stocks are trading close to their 52-week lows.…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

Up 25% in a month, this growth share is flying despite the market falling!

Jon Smith points out a growth share that's bucking the broader market trend in recent weeks, with momentum potentially continuing…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

£20,000 invested in a Stocks and Shares ISA on 7 April is now worth…

The Stocks and Shares ISA is a proven wealth-building machine. But was one year ago a great time to be…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The stock market hasn’t crashed yet. Make these 3 moves before it does

If an investor is prepared for a stock market crash they can soften the blow, and more importantly, capitalise on…

Read more »

Investing Articles

£1,000 buys 300 shares in this red-hot UK gold stock with a P/E ratio of 3

This UK-listed gold stock is on fire at the moment amid the historic rally in precious metals. But it still…

Read more »

Warhammer World gathering
Investing Articles

Forget Pokémon cards! Dividend stocks are my top way to earn a second income

Earning a second income by buying and selling Pokémon cards looks like it could be a lot of fun. But…

Read more »

A young Asian woman holding up her index finger
Investing Articles

UK investors could soon get a once-in-a-decade opportunity to buy cheap FTSE shares

As global markets look increasingly wobbly, value investors are starting to identify exactly which FTSE shares they’ll scoop up in…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Down 31%, here’s a FTSE 100 horror stock I’m avoiding on Friday 13th!

Rightmove's share price has collapsed during the last 12 months. Why doesn't this make the FTSE 100 stock a top…

Read more »