How I’d identify great shares to buy in a stock market recovery

The best shares to buy in a stock market recovery may offer a mix of financial strength, growth potential and a wide margin of safety.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Finding the best shares to buy in a stock market recovery can be a challenging task. After all, forecasts are very dependent on the economic outlook. This itself is likely to be heavily impacted by coronavirus.

However, by investing money in financially sound businesses that have long-term growth potential while they trade at low prices, an investor could reduce their risks and increase their potential rewards.

Financial strength: key to long-term performance

The past performance of equity markets suggests that a long-term stock market recovery is likely to continue in the coming years. There may be downturns in the meantime. But the stock market has always produced new record highs after each of its previous bear markets.

However, companies must be able to survive present economic difficulties in order to benefit from a period of growth in the long run. As such, investors need to identify those businesses that have large cash positions, modest amounts of debt and access to liquidity (if required). Such firms may stand a better chance of surviving the short-term challenges that continue to face many sectors. And they could benefit from improved operating conditions and stronger investor sentiment in the coming years.

Low valuations ahead of a stock market recovery

In a stock market recovery, the best performing shares are often those companies that previously traded at low prices. They have greater scope to deliver capital gains, since they trade at a larger discount to intrinsic value.

As such, buying undervalued stocks today could be a profitable long-term move. They can be found by, for example, looking at the value of their net assets versus share prices, or by considering their earnings track record in a variety of operating conditions. This may provide guidance as to whether they have the capacity to trade significantly higher in the long run. In cases where they seem to offer wide margins of safety, there may be opportunities to deliver market-beating performance in a stock market recovery.

Identifying potential growth opportunities

It is difficult to assess the prospects for any stock at the moment. Ultimately, nobody knows how the economy will perform due to the ongoing pandemic. Furthermore, the financial cost of the pandemic remains unclear. This could have an impact on growth opportunities within many industries.

However, buying companies that may benefit from underlying industry growth trends could be worthwhile ahead of a stock market recovery. For example, healthcare companies may capitalise on demographic changes such as an ageing population. Equally, online retailers may use digital growth opportunities to enhance their earning capacity.

Through purchasing such companies when they have solid finances and trade at low prices, it is possible to capitalise on a long-term market rally. This could improve an investor’s financial position in the coming years.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

New to investing in the stock market? Here’s how to try to beat the Martin Lewis method!

Martin Lewis is now talking about stock market investing. Index funds are great, but going beyond them can yield amazing…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

This superb passive income star now has a dividend yield of 10.4%!

This standout passive income gem now generates an annual dividend return higher than the ‘magic’ 10% figure, and consensus forecasts…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

£5,000 invested in Tesco shares on 1 January 2025 is now worth…

Tesco shares proved a spectacular investment this year, rising 18.3% since New Year's Day. And the FTSE 100 stock isn't…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

With 55% earnings growth forecast, here’s where Vodafone’s share price ‘should’ be trading…

Consensus forecasts point to 55% annual earnings growth to 2028. With a strategic shift ongoing, how undervalued is Vodafone’s share…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s how I’m targeting £12,959 a year in my retirement from £20,000 in this ultra-high yielding FTSE 100 income share…

Analysts forecast this high-yield FTSE 100 income share will deliver rising dividends and capital gains, making it a powerful long-term…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

Is Diageo quietly turning into a top dividend share like British American Tobacco?

Smoking may be dying out but British American Tobacco remains a top dividend share. Harvey Jones wonders if ailing spirits…

Read more »

Young woman holding up three fingers
Investing Articles

Just released: our 3 top income-focused stocks to consider buying in December [PREMIUM PICKS]

Our goal here is to highlight some of our past recommendations that we think are of particular interest today, due…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Tesco’s share price: is boring brilliant?

Tesco delivers steady profits, dividends, and market share gains. So is its share price undervaluing the resilience of Britain’s biggest…

Read more »