Stock market crash: I’ll avoid this one cheap share but another looks promising

Andy Ross looks at two potentially cheap shares that have been hit by the stock market crash and wonders if they might make investors big returns in the coming year.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Even though the stock market crash took place back in March, the FTSE 100 is yet to recover. Especially after this week’s sharp falls. This means there are still opportunities for investors to pick up bargain UK shares. However, as always with cheap shares, there’s a need to watch out for the ones that may be on a slippery downwards slope that won’t stop sliding – perhaps until an abrupt end. Like Carillion.

One company I don’t see much room for a recovery from is the indebted cinema chain Cineworld (LSE: CINE).

The stock market crash can’t even tempt me

Cineworld wasn’t doing well pre-covid. The pandemic, especially if it goes on much longer, could see the share price fall further. That’s despite it falling already for most of the past 18 months.

The big problem the chain faces is debt. Management sought to scale up the business pre-pandemic by making huge acquisitions. Any experienced investor will tell you though that leverage will work against you in bad times. Unfortunately just as the balance sheet is creaking under debt, we’ve hit tough times, especially for non-essential businesses like cinemas.

All hope for the share price now seems to rest in a takeover by a Chinese tycoon who has built up a stake approaching 10% as the shares have fallen. I think shareholders will be very lucky to make any money even if the company is taken over.

It doesn’t seem realistic to think a premium will be paid for the shares when the industry, and the company specifically, face so many problems. For me, Cineworld is a share to avoid. That’s even after the stock market crash has made the shares look very cheap.

One share that could have a swift recovery

Rank (LSE: RNK) has also been hit hard by covid because its bingo halls are typically frequented by older customers who are more vulnerable to the virus. Unlike Cineworld however, its shares were doing quite well pre-pandemic.

The group’s share price was performing well pre-covid because Rank management had lifted profit expectations. The transformation programme was going well and digital revenues were rising. Fortunately, the latter are still doing fairly well in this environment. 

Its online operations may well help it through this difficult period when bingo halls and casinos are understandably struggling. Indeed digital net gaming revenue rose 23%. A lot of savings have been found to cope with the impact of less customer visiting premises.

Longer term a focus on digital, which the pandemic necessitates, may help the business grow its online revenues even quicker. This would be a real upside for investors, as digital businesses tend to be more popular and higher rated by the market.

In a better environment post covid will customers return to bingo halls and casinos? I think yes. This is why the stock market crash may have created an opportunity for investors.

Andy Ross has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British bank notes and coins
Investing Articles

Here’s a £30-a-week plan to generate passive income!

Putting a passive income plan into action need not take a large amount of resources. Christopher Ruane explains how it…

Read more »

Close-up of British bank notes
Investing Articles

Want a second income? Here’s how a spare £3k today could earn £3k annually in years to come!

How big can a second income built around a portfolio of dividend shares potentially be? Christopher Ruane explains some of…

Read more »

Close-up of British bank notes
Investing Articles

£20,000 for a Stocks and Shares ISA? Here’s how to try and turn it into a monthly passive income of £493

Hundreds of pounds in passive income a month from a £20k Stocks and Shares ISA? Here's how that might work…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

£5,000 put into Nvidia stock last Christmas is already worth this much!

A year ago, Nvidia stock was already riding high -- but it's gained value since. Our writer explores why and…

Read more »

Investing Articles

Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Can this airline stock beat the FTSE 100 again in 2026?

After outperforming the FTSE 100 in 2025, International Consolidated Airlines Group has a promising plan to make its business more…

Read more »

Investing Articles

1 Stocks and Shares ISA mistake that will make me a better investor in 2026

All investors make mistakes. The best ones learn from them. That’s Stephen Wright’s plan to maximise returns from his Stocks…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I asked ChatGPT if £20,000 would work harder in an ISA or SIPP in 2026 and it said…

Investors have two tax-efficient ways to build wealth, either in a Stocks and Shares ISA or SIPP. Harvey Jones asked…

Read more »