Stock market crash: I’ll avoid this one cheap share but another looks promising

Andy Ross looks at two potentially cheap shares that have been hit by the stock market crash and wonders if they might make investors big returns in the coming year.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Even though the stock market crash took place back in March, the FTSE 100 is yet to recover. Especially after this week’s sharp falls. This means there are still opportunities for investors to pick up bargain UK shares. However, as always with cheap shares, there’s a need to watch out for the ones that may be on a slippery downwards slope that won’t stop sliding – perhaps until an abrupt end. Like Carillion.

One company I don’t see much room for a recovery from is the indebted cinema chain Cineworld (LSE: CINE).

The stock market crash can’t even tempt me

Cineworld wasn’t doing well pre-covid. The pandemic, especially if it goes on much longer, could see the share price fall further. That’s despite it falling already for most of the past 18 months.

The big problem the chain faces is debt. Management sought to scale up the business pre-pandemic by making huge acquisitions. Any experienced investor will tell you though that leverage will work against you in bad times. Unfortunately just as the balance sheet is creaking under debt, we’ve hit tough times, especially for non-essential businesses like cinemas.

All hope for the share price now seems to rest in a takeover by a Chinese tycoon who has built up a stake approaching 10% as the shares have fallen. I think shareholders will be very lucky to make any money even if the company is taken over.

It doesn’t seem realistic to think a premium will be paid for the shares when the industry, and the company specifically, face so many problems. For me, Cineworld is a share to avoid. That’s even after the stock market crash has made the shares look very cheap.

One share that could have a swift recovery

Rank (LSE: RNK) has also been hit hard by covid because its bingo halls are typically frequented by older customers who are more vulnerable to the virus. Unlike Cineworld however, its shares were doing quite well pre-pandemic.

The group’s share price was performing well pre-covid because Rank management had lifted profit expectations. The transformation programme was going well and digital revenues were rising. Fortunately, the latter are still doing fairly well in this environment. 

Its online operations may well help it through this difficult period when bingo halls and casinos are understandably struggling. Indeed digital net gaming revenue rose 23%. A lot of savings have been found to cope with the impact of less customer visiting premises.

Longer term a focus on digital, which the pandemic necessitates, may help the business grow its online revenues even quicker. This would be a real upside for investors, as digital businesses tend to be more popular and higher rated by the market.

In a better environment post covid will customers return to bingo halls and casinos? I think yes. This is why the stock market crash may have created an opportunity for investors.

Andy Ross has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Investors are rushing to buy these before the Stocks and Shares ISA deadline. Should we join in?

Despite geopolitical troubles causing so much pain in the world, Stocks and Shares ISA investors in the UK are keeping…

Read more »

Mature friends at a dinner party
Investing Articles

How much do you need in a Stocks and Shares ISA for a £10,000 second income?

Ben McPoland highlights a FTSE 100 dividend stock yielding 7% that could contribute nicely to an ISA generating a second…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How big a Stocks and Shares ISA is needed to target £500 of monthly passive income?

Christopher Ruane explains how a Stocks and Shares ISA could potentially earn someone thousands of pounds in dividends per year.

Read more »

British pound data
Investing Articles

With the stock market down, here are 2 potential ISA bargains to consider right now

When the stock market dips, investors looking at long-term prospects should seek out cheap shares, right? I have my eye…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »